With millions of business books out there, and thousands more being published every year, it can be difficult to make your business book stand out. But, with these book marketing tips, you'll be able to set your book apart, generate a following, and establish yourself as a leader within your field. Following these tips for effectively marketing your business book.
With millions of business books out there, and thousands
more being published every year, it can be difficult to make
your business book stand out. But, with these book
marketing tips, you'll be able to set your book apart,
generate a following, and establish yourself as a leader
within your field.
Many authors make the mistake of simply telling
people what their book is about. It's better to explain
what sets your book apart from others. Rather than
selling your book, sell what it can do for readers.
1. Share The Right Message
While your book may pertain to a specific audience,
there are smaller, more specific demographics and
reading levels within your broader audience. Create a
list of benefits for each group, so you can explain why
reading your book will benefit them.
2. Relate to Your Audience
Start planning your book publicity six to nine months in
advance, so you can generate more buzz about your
book and make readers, critics and reporters interested
in its release. By stimulating interest in your book's
release, more retailers will want to sell your book, while
more people will want to read it.
3. Market Your Book Before Its Release
Actively contribute to one or two web forums related to your
field. Web forums are a great place to connect with
potential readers and position yourself as an expert in your
4. Contribute to Web Forums
Avoid solely promoting
your book. Be sure you
are offering meaningful
advice that is valuable to
the forum members.
Create a well-designed author website, where readers,
critics and reporters can learn more about you and your
book. Your website should include your contact information,
a brief biography, upcoming events, and information about
your book and how to purchase it. Your website can also
connect to your social media accounts, book reviews,
Amazon Author Central Page, and blog.
5. Build an Author Website
Create a press kit that includes your author business card,
headshot, photo of your book cover, brief biography and
press release. Send your press kit to local news outlets,
such as radio stations, news channels, magazines and
6. Connect with Local Media Outlets
Once you get media
coverage in smaller news
outlets, you can expand
your efforts to larger outlets.
Business conferences and events are an excellent way to
get your name out there and position yourself as an expert
within your field. Speak at the conference about a topic that
will interest your audience and can be related back to your
7. Speak at Business Conferences
At the end of your speech,
mention your new book and
have it available for purchase.
Social media sites are an effective and easy platform for
connecting with your audience. With social media, you can
connect with thousands of people who you would not have
otherwise met. Create posts about topics that are
interesting and relevant to your book and industry and get
others to share them.
8. Utilize Social Media
For further assistance with promoting your
business book, contact our book marketing
experts at Smith Publicity.
Contact Smith Publicity
856.489.8654 x 306