Importance of Offline Marketing BY PROMO-ITEMS
A lot of Online Business forget about OfflineMarketing.
Most Online marketers today focus entirely Online Marketing. It must be emphasized how important it is to combine both offline and online advertising together in your marketing campaign for optimum success.
Offline Marketing Strategies: Newspaper Ad Use your Network Stick Posts Brand a Caravan Give Stuff Away Promotional Gifts
Newspaper Ad: Place classified or full page ads in print publications. The print publications should be computer or Internet related, or it could be your local daily newspapers.
Using Network: If you have friends who have their own businesses, think about how you can advertise each other’s services. E.g. if you have a friend who owns a restaurant, offer to advertise the restaurant on your site or brochure if they will print your URL on their till receipts or napkins.
Stick Your Posts: Post flyers in stores. They could be computer stores, software stores, libraries, etc. or those related to your niche.
Brand a Caravan: Approach the owner of land next to a major commuter route and try and negotiate permission to place a caravan advert there.
Give Stuff Away: Give away free products such as a calendar or mouse pad. Put your advertising on your products and give them away preferably at computer or Internet events. Send a truckload of sandwiches to office staff that work within a target market. Wrap the sandwiches with a wrapper that advertises your website.
Promotional Gifts or Items: Stand outside a supermarket and give away free promotional gifts with your company website details printed on them. Think of whom your target market is, what freebies they would benefit from, where you can find them and then go for it!
Conclusion: By following all the above strategies you can definitely promote your business in Offline Marketing. Regardless, I do hope that you will not ignore the power of offline marketing in todays ever increasing online sphere.