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Session at Stoas on business models for communities


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Getting together to think about business models for communities.

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Session at Stoas on business models for communities

  1. 1. Today’s sequence<br />Intros: All give name, focus, normal & unusual work<br />Overview: <br />Brainstorm: Making money on the net & off a cow<br />Why focus on business models<br />Osterwalder canvas<br />Examples<br />Open space, break-outs and report-backs<br />Business models for a community <br />Business models for social learning artists<br />Final reflection, debrief<br />
  2. 2. Business models for learning: individual and community levels – and how they fit<br />JOHN DAVID SMITH<br />Coaching communities, their leaders and their sponsors <br />about technologies, politics and learning<br />12.2010 Learning Alliances<br />2<br />LEARNING ALLIANCES<br />
  3. 3. Why business models for CoPs?<br />Nature of today’s communities<br />Community boundaries do not coincide with existing social or property boundaries<br />Change or growth over time<br />Launching or spreading across those boundaries<br />Business model a potent CoP shaper, like technology<br />Precision for us as social artists or interveners<br />Focusing efforts where they most matter<br />Business models as social maps that persist<br />
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  5. 5. L<br />Community orientations<br /> … meetings<br /> … projects<br />… open-ended conversation<br />… access to<br /> expertise<br />… content publishing<br />Community activities oriented to …<br />… relationships<br />… individual<br /> participation<br />… community<br /> cultivation<br /> … context<br />Digital Habitats, Chapter 6<br />© 2009 Wenger, White, and Smith<br />
  6. 6. Organization Business Model<br />KEY<br />PARTNERS<br />OFFER<br /> CUSTOMER RELATIONSHIPS<br />CUSTOMER<br />SEGMENTS<br />KEY<br />ACTIVITIES<br />CHANNELS<br />KEY<br />RESOURCES<br />REVENUE STREAMS<br />COST STRUCTURE<br />6<br />
  7. 7. Soccer<br />”live” <br />in stadium<br />Soccer<br />”live” <br />on tv<br /><br />Soccer <br />teams<br />Brand!<br />Safety<br />Infra<br />Visitors*<br />(local)<br />Ticket <br />sales<br />FIFA<br />Organization <br />and safety<br />People<br />TV<br />Advertisers <br />Sony, Visa, Adidas, Kia, <br />Coca Cola, Hyundai <br />“We love soccer”<br />Ticket sales<br />TV viewers<br />(global)<br />Soccer WC 2010<br />KEY<br />PARTNERS<br />OFFER<br /> CUSTOMER RELATIONSHIPS<br />CUSTOMER<br />SEGMENTS<br />KEY<br />ACTIVITIES<br />Visitors<br />(global)<br />Merchandise<br />“Jabulani”<br />“vuvuzela”<br />CHANNELS<br />KEY<br />RESOURCES<br />FIFA WCTicket Fund*<br />Soccer players<br />Stadium<br />Music<br />“Shakira”<br />Advertisers<br />REVENUE STREAMS<br />COST STRUCTURE<br />Video rights<br />Merchandise<br />7<br />
  8. 8. ConversationsaboutChange<br />Hang-outwith coolpeople<br />Context,history<br />Retreatants<br />Aha moments<br />Summarizing<br />The regulars<br />Jerry & Pip<br />Ensembleco-creation<br />Good will,donations<br />Free orminimal<br />Vast social<br />network<br />“Idea peddlers”<br />Investorservices<br />Retreat<br />Networkingscanning<br />Drop-ins<br />Yi-Tan Calls<br />Consulting<br />Rising tide<br />Inviting<br />Bloggers<br />tool builders<br />Yi-Tan Business Model<br />John’s guesses<br />KEY<br />PARTNERS<br />OFFER<br /> CUSTOMER RELATIONSHIPS<br />CUSTOMER<br />SEGMENTS<br />KEY<br />ACTIVITIES<br />CHANNELS<br />KEY<br />RESOURCES<br />REVENUE STREAMS<br />COST STRUCTURE<br />8<br />
  9. 9. Local farmers seeing world milk<br />price <br />Ko: agriculturaljournalist / blogger<br />Coachingvendors?<br />By and forDairy farmers<br />Blog<br />Gov’ts, uni’s, vendors don’t<br />‘get it’<br />1st gen expatriatediary farmers<br />No actualrevenue<br />Agricultural ex-tension agencies<br />Traffic from<br />Ko’s sites<br />Searchfor partners<br />Agriculture, ‘Net Connections<br />Time towrite & interact<br />Tech infrastructure<br />Monitor <br />Web traffic<br />Smallexperiments<br />Free from<br />tired controversies<br />Authentic<br />Learning & knowl<br />Written in<br />Dutch<br />Farm product vendors<br />ModG Business Model<br />KEY<br />PARTNERS<br />OFFER<br /> CUSTOMER RELATIONSHIPS<br />CUSTOMER<br />SEGMENTS<br />KEY<br />ACTIVITIES<br />CHANNELS<br />KEY<br />RESOURCES<br />REVENUE STREAMS<br />COST STRUCTURE<br />9<br />
  10. 10. Workers in:* agriculture* sustainable food* rural economics<br />Social reportingat relevantconferences<br />A littlecurriculum, lotsof support<br />Relevant<br />network<br />connections<br />KM4DevCPsquare?<br />Kapma network<br />DorineRuter<br />Teaching the<br />sponsors<br />Kapma<br />dairy<br />Participanttuition<br />Training <br />grants<br />FacilitatedTwitter chats<br />Blogs: ModGFoodlog, etc.<br />Courses<br />Map of thewhole<br />Ko<br />Academics<br />Politicians<br />Online all <br />the time<br />Dutch farmers<br />organization<br />Late ModG Business Model<br />KEY<br />PARTNERS<br />OFFER<br /> CUSTOMER RELATIONSHIPS<br />CUSTOMER<br />SEGMENTS<br />KEY<br />ACTIVITIES<br />CHANNELS<br />KEY<br />RESOURCES<br />REVENUE STREAMS<br />COST STRUCTURE<br />10<br />
  11. 11. New BEEs<br />Brand!<br />Websites<br />“CoPs are <br />the way”<br /><br />Admin / FacilTime<br />Committed<br />practitioners<br />Donations<br />Phone <br />Bridge<br />Business Model CPsquare <br /> CUSTOMER RELATIONSHIPS<br />KEY<br />PARTNERS<br />CUSTOMER<br />SEGMENTS<br />KEY<br />ACTIVITIES<br />OFFER<br />“For the game and for the world”<br />FIFA Marketing services<br />Thought <br />leaders<br />CHANNELS<br />KEY<br />RESOURCES<br />Merchandise<br />Licenses<br />The public<br />Workshop<br />tuition<br />F2F<br />REVENUE STREAMS<br />COST STRUCTURE<br />Annual<br />dues<br />Venues<br />11<br />Book<br />sales<br />
  12. 12. for what?<br /><ul><li>Community – Who’s present? Influential? New? Absent?
  13. 13. Domain – The main topic? The group identity? Known puzzles?
  14. 14. Practice – Legitimate practice? What’s proof? How do people gather? </li></ul>COMMUNITY<br />PRACTICE<br />DOMAIN<br />Learningcapability<br />