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taking a step Bach, 

to see what’s Haydn
in plain sight
lessons on problem-solving, inclusivity, 

and empowerment from c...
https://en.wikipedia.org/wiki/Ludwig_van_Beethoven
Ludwig van Beethoven
Symphony No. 5 in C minor, Op. 67 - 1 Allegro con ...
https://looneytunescaps.blogspot.com/2012/07/whats-opera-doc.html
http://www.wavsource.com/tv/looney2.htm
“Kill the Wabbit...
https://twitter.com/BPOrchestra/status/575476822730657792
Jean Sibelius
Concert for Violin and Orchestra in D minor, Op. 4...
http://www.sfgate.com/entertainment/article/Members-of-YouTube-Symphony-Orchestra-picked-3169812.php
http://wfae.org/post/...
what can design +
technology learn

from classical music?
https://en.wikipedia.org/wiki/Music_of_Singapore#/media/File:Orc...
playing the violin has
shaped how I view and
interact with the world.
working as a UX designer
has shaped how I view and
interact with classical music.
applying concepts from classical music
teamwork and collaboration ∙ rehearsing and performing
deriving lessons from what y...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
http://www.chethams.com/venue-hire/25-corporate/press-area
http://americanmavericks.org/2012/03/12/american-mavericks-fest...
https://www.youtube.com/watch?v=4b51flGFQWA
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem s...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
http://www.huffingtonpost.ca/2013/04/25/12-crazy-composers_n_2994491.html
people working together ▶︎ rehearsing and perform...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
http://www.musictuitionlondon.co.uk/violin-viola-cello.php
Johann Sebastian Bach - Partita No. 3 for Solo Violin, BWV 1006...
http://blog.twg.ca/2013/05/experiencedesignersinagileteam/
people working together ▶︎ rehearsing and performing ▶︎ practic...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
symphony
50-100 musicians
detailed, intricate, multi-movement music
your section leader guides and advocates for you to th...
chamber orchestra
no more than 50 people
smaller pieces, or scaled back orchestrations
better visibility into leadership a...
http://www.ticketsinventory.com/concert/artemis-string-quartet-tickets/
small ensemble
self-directed quartet, trio, or oth...
http://ostimusic.com/blog/circus-maximus-in-disney-hall/
people working together ▶︎ rehearsing and performing ▶︎ practicin...
http://ostimusic.com/blog/circus-maximus-in-disney-hall/
people working together ▶︎ rehearsing and performing ▶︎ practicin...
what the wireframe tells you
key and time signatures
repeating certain passages
nuance and emphasis
context of other instr...
what the wireframe tells you
key and time signatures
repeating certain passages
nuance and emphasis
context of other instr...
http://www.stageandcinema.com/2014/10/11/london-philharmonic-orchestra/
people working together ▶︎ rehearsing and performi...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
https://www.youtube.com/watch?v=otcrnrQAwD8
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem ...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
problem solving
whether in learning music or in tackling a design problem
people working together ▶︎ rehearsing and perfor...
problem solving
whether in learning music or in tackling a design problem
…and here’s how I approached this one
people wor...
be gentle—it’s okay if it’s hard
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ ...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
http://triblive.com/aande/music/8819222-74/tourangeau-symphony-says
https://www.fastcompany.com/1785985/how-symphonies-gre...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
http://www.wolffchronicles.com/2014-2/november-2014/november-26-2014/
people working together ▶︎ rehearsing and performing...
http://www.wolffchronicles.com/2014-2/november-2014/november-26-2014/
people working together ▶︎ rehearsing and performing...
http://www.wolffchronicles.com/2014-2/november-2014/november-26-2014/
people working together ▶︎ rehearsing and performing...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
https://www.theguardian.com/culture/2015/oct/03/hipster-social-phenomenon-commercial-success - credit Nikola Nikolovsky
pe...
http://projects.aljazeera.com/2014/detroit-music/ - credit Tim Galloway, Al Jazeera America
people working together ▶︎ reh...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
https://looneytunescaps.blogspot.com/2012/07/whats-opera-doc.html
http://www.wavsource.com/tv/looney2.htm
people working t...
https://loveinbitesize.blogspot.com/2015/04/j-movie-review-nodame-cantabile-special.html
http://www.cinemasterpieces.com/8...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ mak...
thank you!
HOLA@SMITHAPRASADH.COM
HTTP://SMITHAPRASADH.COM
TWITTER: @HOLASMITHA
REFERENCES:
Author unknown. Tips for beginners: about your first concert. Austin Symphony Orchestra. 2016.

http://www.aust...
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Lessons on problem-solving, inclusivity, and empowerment from classical music

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Classical music is generally seen as a bastion of the elite, a sophisticated and esoteric sphere that’s inaccessible to the general public... and so is the design and tech world. From making newcomers feel welcome and accepted to collaboration strategies and practices, the nuts and bolts of these two worlds share many analogous practices and challenges. We’ll look at ways that this centuries-old art form can inform and inspire our work in design and beyond.

Web Design Day 2016 - Pittsburgh, PA, USA (40 minutes)

Published in: Design
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Lessons on problem-solving, inclusivity, and empowerment from classical music

  1. 1. taking a step Bach, 
 to see what’s Haydn in plain sight lessons on problem-solving, inclusivity, 
 and empowerment from classical music Smitha Prasadh SENIOR EXPERIENCE DESIGNER, AUTODESK
 FOUNDER, MURASAKI STUDIO WEB DESIGN DAY ∙ 2016 JUNE 24 ∙ PITTSBURGH, PA, USA https://mubi.com/films/amadeus
  2. 2. https://en.wikipedia.org/wiki/Ludwig_van_Beethoven Ludwig van Beethoven Symphony No. 5 in C minor, Op. 67 - 1 Allegro con brio The Cleveland Orchestra, cond. Christoph von Dohnányi
  3. 3. https://looneytunescaps.blogspot.com/2012/07/whats-opera-doc.html http://www.wavsource.com/tv/looney2.htm “Kill the Wabbit” - Elmer Fudd / Bugs Bunny from the Looney Tunes animated short, “What’s Opera, Doc”
  4. 4. https://twitter.com/BPOrchestra/status/575476822730657792 Jean Sibelius Concert for Violin and Orchestra in D minor, Op. 47 - 1. Allegro moderato Anne-Sophie Mutter, Staatskapelle Dresden, cond. André Previn
  5. 5. http://www.sfgate.com/entertainment/article/Members-of-YouTube-Symphony-Orchestra-picked-3169812.php http://wfae.org/post/symphony-takes-steps-diversify-audience https://www.yahoo.com/music/tech-symphony-boston-orchestra-loaning-patrons-ipads-071107883.html Pop-Up Opera at the Charlotte Symphony http://wfae.org/post/symphony-takes-steps-diversify-audience “Crystallize” - Lindsey Stirling
  6. 6. what can design + technology learn
 from classical music? https://en.wikipedia.org/wiki/Music_of_Singapore#/media/File:Orchestra_of_the_Music_Makers_Stravinsky_Concert.jpg
  7. 7. playing the violin has shaped how I view and interact with the world.
  8. 8. working as a UX designer has shaped how I view and interact with classical music.
  9. 9. applying concepts from classical music teamwork and collaboration ∙ rehearsing and performing deriving lessons from what you love practicing as problem-solving encouraging people to own new
 knowledge in their own way
  10. 10. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own about classical music a baseline of knowledge
  11. 11. http://www.chethams.com/venue-hire/25-corporate/press-area http://americanmavericks.org/2012/03/12/american-mavericks-festival-concerts-a-triumph-and-a-whirlwind-of-delight/sfs_mavericks2012_mar8-1111/ https://edtrayes.com/2013/10/concert-honoring-temple-universitys-10th-president-neil-theobald-philadelphia-pennsylvania-usa/ http://d.lib.ncsu.edu/collections/catalog/0228486 people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  12. 12. https://www.youtube.com/watch?v=4b51flGFQWA people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own https://www.youtube.com/watch?v=4b51flGFQWA Rodrigo Y Gabriela - Torito Montreux Jazz Festival 2014
  13. 13. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own https://www.youtube.com/watch?v=otcrnrQAwD8 Felix Mendelssohn Bartholdi Symphony No. 5 in D minor, “The Reformation,” Op. 107 - 1. Allegro con fuoco Frankfurt Radio Symphony (hr-Sinfonieorchester), cond. Jérémie Rohrer
  14. 14. http://www.huffingtonpost.ca/2013/04/25/12-crazy-composers_n_2994491.html people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  15. 15. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own https://www.youtube.com/watch?v=QssPdmYuL-A Ludwig van Beethoven String Quartet No. 4 in C minor, Op. 18 - 1. Allegro, ma non tanto Belcea String Quartet
  16. 16. http://www.musictuitionlondon.co.uk/violin-viola-cello.php Johann Sebastian Bach - Partita No. 3 for Solo Violin, BWV 1006 - Hilary Hahn, soloist Nicholas Bootiman, viola - Philharmonia Orchestra - https://www.youtube.com/watch?v=XierDLeUiYg Karen Stephenson, cello - Philharmonia Orchestra - https://www.youtube.com/watch?v=RcqzPoMza7c Michael Fuller, double bass - Philharmonia Orchestra - https://www.youtube.com/watch?v=nUUVSxZ4ohI people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  17. 17. http://blog.twg.ca/2013/05/experiencedesignersinagileteam/ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  18. 18. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own rehearsing and performing
  19. 19. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own how big is your group? size determines what you play and how you play it scope and direction of projects
  20. 20. symphony 50-100 musicians detailed, intricate, multi-movement music your section leader guides and advocates for you to the conductor overhaul of / maintenance on complex software c-suite calls the shots; your manager represents you https://www.atlantasymphony.org/About/Newsroom/Photos people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  21. 21. chamber orchestra no more than 50 people smaller pieces, or scaled back orchestrations better visibility into leadership and each other’s work mid-sized company, or autonomous product team in a large company better face time and communication teamwide http://chamberorchestra.org/orchestra/ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  22. 22. http://www.ticketsinventory.com/concert/artemis-string-quartet-tickets/ small ensemble self-directed quartet, trio, or other tiny group use body language and eye contact when performing small, self-guided product team or startup equal collaboration and authority people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  23. 23. http://ostimusic.com/blog/circus-maximus-in-disney-hall/ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own sheet music basic information notation just like…wireframes!
  24. 24. http://ostimusic.com/blog/circus-maximus-in-disney-hall/ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own what the score tells you key and time signatures repeating certain passages nuance and emphasis context of other instrument lines when to take a break intentional breaking of rules wrapping it up
  25. 25. what the wireframe tells you key and time signatures repeating certain passages nuance and emphasis context of other instrument lines when to take a break intentional breaking of rules wrapping it up overall structure reusable components callouts its place in the overall product IA - separation of content where to break the layout mold achieving a user’s goal http://ostimusic.com/blog/circus-maximus-in-disney-hall/ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  26. 26. what the wireframe tells you key and time signatures repeating certain passages nuance and emphasis context of other instrument lines when to take a break intentional breaking of rules wrapping it up overall structure reusable components callouts its place in the overall product IA - separation of content where to break the layout mold achieving a user’s goal but the execution can be different http://ostimusic.com/blog/circus-maximus-in-disney-hall/ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  27. 27. http://www.stageandcinema.com/2014/10/11/london-philharmonic-orchestra/ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own at the performance
  28. 28. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own at the performance 95% of the work is already done behind the scenes, the team has united 
 on how to actually do it if there are last-minute changes, 
 a well-functioning team can roll with it http://www.stageandcinema.com/2014/10/11/london-philharmonic-orchestra/
  29. 29. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own working mindfully case study: Mendelssohn’s 5th Symphony, “The Reformation”
  30. 30. https://www.youtube.com/watch?v=otcrnrQAwD8 people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own Felix Mendelssohn Bartholdi Symphony No. 5 in D minor, “The Reformation,” Op. 107 - 1. Allegro con fuoco Frankfurt Radio Symphony (hr-Sinfonieorchester), cond. Jérémie Rohrer
  31. 31. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  32. 32. problem solving whether in learning music or in tackling a design problem people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  33. 33. problem solving whether in learning music or in tackling a design problem …and here’s how I approached this one people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  34. 34. be gentle—it’s okay if it’s hard people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
  35. 35. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own break it into chunks
  36. 36. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own break it into smaller chunks
  37. 37. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own don’t lose sight of the whole
  38. 38. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own look for patterns
  39. 39. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own and areas that break the patterns
  40. 40. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own you’re not always (or usually) the soloist
  41. 41. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own feel the ebb and flow of the narrative
  42. 42. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own every note is important
  43. 43. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own what you can do is awesome and enough
  44. 44. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own (any further and this will get really nerdy)
  45. 45. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own classical music performance
 is all about problem solving.
  46. 46. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own you can derive these lessons from anything you love. and even stuff you don’t.
  47. 47. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own trying something new: dismantling barriers to entry (the audience’s perspective)
  48. 48. http://triblive.com/aande/music/8819222-74/tourangeau-symphony-says https://www.fastcompany.com/1785985/how-symphonies-grew-strong-audiences-killing-myth-average-consumer http://www.post-gazette.com/local/city/2008/02/01/Graying-of-arts-audience-a-concern/stories/200802010178 https://mezzaphonicallyspeaking.wordpress.com/2013/07/10/the-millennials-orchestra-the-challenges-facing-u-s-symphony-orchestras-part-2/ http://www.gregsandow.com/old/audience.htm attendance (nationwide): symphonies lose 55% of customers annually 91% of first-timers don’t return 1991-2011: 29% decrease in attendance 1992-2008:
 Hispanic attendance declined: 5.7% to 3.8%
 Afr.-Am. attendance declined 6.9% to 4.3% Pittsburgh Symphony Orchestra: Pittsburgh’s art audience: 45% is over 55 PSO hasn’t had a balanced budget since 2008 age (nationwide): avg. attendee age nationwide: 57 1992-2008: all age demographics’ 
 attendance declined, except for 75+ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own many people have never 
 been to the symphony.
  49. 49. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own same problems, different folks. how to attract and retain new people?
  50. 50. http://www.wolffchronicles.com/2014-2/november-2014/november-26-2014/ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own barriers to entry people think they need prior knowledge stigmas and stereotypes breaking habits and forming new ones
  51. 51. http://www.wolffchronicles.com/2014-2/november-2014/november-26-2014/ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own new audiences: orchestras utilizing social media offering discounts and giveaways appealing to students pops concerts and famous soloists free concerts bringing music to the people
  52. 52. http://www.wolffchronicles.com/2014-2/november-2014/november-26-2014/ people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own new audiences: design/tech viral marketing word of mouth early adopter discounts s.e.o. advertising and its emotional impact free trials and freemium Felix Mendelssohn Bartholdi Symphony No. 5 in D mnor, “The Reformation,” Op. 107 - 1. Allegro con fuoco Frankfurt Radio Symphony (hr-Sinfonieorchester), cond. Jérémie Rohrer
  53. 53. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own culture: symphony etiquette don’t want to do the wrong thing friendly advice from experts orchestra FAQs for first-timers https://www.theguardian.com/culture/2015/oct/03/hipster-social-phenomenon-commercial-success - credit Nikola Nikolovsky
  54. 54. https://www.theguardian.com/culture/2015/oct/03/hipster-social-phenomenon-commercial-success - credit Nikola Nikolovsky people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own culture: design/tech hipster culture intimidates those who aren’t part of it strive for a culture of inclusivity
  55. 55. http://projects.aljazeera.com/2014/detroit-music/ - credit Tim Galloway, Al Jazeera America people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own diversity attracting minorities to participate will make 
 minority attendees feel more welcome avoiding unconscious / implicit bias in recruitment
  56. 56. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own classical music 
 and design 
 are for everybody. it’s on us to challenge barriers to entry, 
 and to advocate for inclusivity. we love what we do.
 let’s share the love with others. http://projects.aljazeera.com/2014/detroit-music/ - credit Tim Galloway, Al Jazeera America
  57. 57. https://looneytunescaps.blogspot.com/2012/07/whats-opera-doc.html http://www.wavsource.com/tv/looney2.htm people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own https://looneytunescaps.blogspot.com/2012/07/whats-opera-doc.html http://www.wavsource.com/tv/looney2.htm “Kill the Wabbit” - Elmer Fudd / Bugs Bunny from the Looney Tunes animated short, “What’s Opera, Doc”
  58. 58. https://loveinbitesize.blogspot.com/2015/04/j-movie-review-nodame-cantabile-special.html http://www.cinemasterpieces.com/82011/swcportal.jpg people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own there are multiple
 entry points. John Williams Star Wars Episode IV: A New Hope - Main Theme and Rebel Blockade Runner London Symphony Orchestra Ludwig van Beethoven Symphony No. 7 in A Major, Op. 92 - 1. Poco sostenuto - Vivace The Cleveland Orchestra, cond. Christoph von Dohnányi
  59. 59. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own find the path of discovery that works best for you.
  60. 60. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own find the path of discovery that works best for you. empower your users to follow their own path.
  61. 61. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own find the path of discovery that works best for you. empower your users to follow their own path. work together as a team to make this happen.
  62. 62. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own find the path of discovery that works best for you. empower your users to follow their own path. work together as a team to make this happen. derive lessons from something you love.
  63. 63. people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own find the path of discovery that works best for you. empower your users to follow their own path. work together as a team to make this happen. derive lessons from something you love. engage different problem-solving strategies. make it your own, and enjoy the journey.
  64. 64. thank you! HOLA@SMITHAPRASADH.COM HTTP://SMITHAPRASADH.COM TWITTER: @HOLASMITHA
  65. 65. REFERENCES: Author unknown. Tips for beginners: about your first concert. Austin Symphony Orchestra. 2016.
 http://www.austinsymphony.org/visitor/beginners/ Duggan, Briana. Symphony takes steps to diversify audience. WFAE 90.7. 2013 February 21.
 http://wfae.org/post/symphony-takes-steps-diversify-audience Editorial. Diversifying the classical music world. Baltimore Sun. 2016 June 9.
 http://www.baltimoresun.com/news/opinion/editorial/bs-ed-symphony-20160609-story.html Kanny, Mark. New Pittsburgh Symphony CEO confronts budget, attendance issues. TribLive. 2015 August 8.
 http://triblive.com/aande/music/8819222-74/tourangeau-symphony-says Kennicott, Philip. America’s orchestras are in crisis. New Republic. 2013 August 25.
 https://newrepublic.com/article/114221/orchestras-crisis-outreach-ruining-them Marcelo, Philip. Tech at the symphony: Boston orchestra loaning patrons iPads. Associated Press. 2016 January 18.
 https://www.yahoo.com/music/tech-symphony-boston-orchestra-loaning-patrons-ipads-071107883.html McNulty, Timothy. Graying of arts audiences a concern. Pittsburgh Post-Gazette. 2008 February 1.
 http://www.post-gazette.com/local/city/2008/02/01/Graying-of-arts-audience-a-concern/stories/200802010178 Mitchell, Lorenzo. Lorenzo Mitchell’s MusicMap System. Date unknown.
 http://mitchellmusicmap.com/ Reilly, Lucas. 3 dirty songs by Mozart. Mental Floss. 2014 February 26.
 http://mentalfloss.com/article/55247/3-dirty-songs-mozart Reilly, Lucas. What’s the difference: orchestra, symphony, and philharmonic? Mental Floss. 2013 September 27.
 http://mentalfloss.com/article/52912/what%E2%80%99s-difference-orchestra-symphony-and-philharmonic Sandow, Greg. Orchestras, engage your audience! Sandow: An ArtsJournal Blog. 2015 January 28.
 http://www.artsjournal.com/sandow/2015/01/orchestras-engage-your-audience.html Sandow, Greg. Orchestras, meet your audience! GregSandow.com. Date unknown.
 http://www.gregsandow.com/old/audience.htm Slywotzky, Adrian. How symphonies grew strong audiences by killing the myth of the average consumer. FastCompany. 2011 October 13.
 https://www.fastcompany.com/1785985/how-symphonies-grew-strong-audiences-killing-myth-average-consumer Smith, Tim. In Baltimore, the largely white orchestra world talks diversity. Artsmash, Baltimore Sun. 2016 June 8.
 http://www.baltimoresun.com/entertainment/arts/artsmash/bs-ae-orchestra-conference-20160608-story.html Starek, Catherine. The Millennials’ orchestra: the challenges facing U.S. Symphony Orchestras - Part 2. Mezzaphonically Speaking. 2013 July 10.
 https://mezzaphonicallyspeaking.wordpress.com/2013/07/10/the-millennials-orchestra-the-challenges-facing-
 u-s-symphony-orchestras-part-2/ Tarnowetzki, Robin. Murders, stalkers, and the apocalypse, the crazy lives of classical composers. Huffington Post. 2013 April 25.
 http://www.huffingtonpost.ca/2013/04/25/12-crazy-composers_n_2994491.html RECORDINGS: Beethoven: String Quartet No. 4 Op. 18
 Belcea String Quartet https://www.youtube.com/watch?v=QssPdmYuL-A Beethoven: Symphony No. 5 in C minor, Op. 67
 Cleveland Orchestra, cond. Christoph von Dohnanyi This particular one’s not streaming anywhere. There are probably thousands of recordings of this ridiculously famous piece (I used
 it almost as a parody, if it wasn’t obvious), so just search for
 “beethoven 5” and pick something. Beethoven: Symphony No. 7 in A Major, Op. 92
 Cleveland Orchestra, cond. Christoph von Dohnanyi Ditto: guess this album (with the 5 and the 7) is not available for streaming. Mendelssohn: Symphony. No. 5 “The Reformation,” Op. 107 - Frankfurt Radio Symphony, cond. Jéremie Rhorer https://www.youtube.com/watch?v=otcrnrQAwD8 Philharmonia Orchestra’s viola/cello/bass introductions https://www.youtube.com/channel/UCKzx92ZqX1PKYTC-FC-CZRQ Rodrigo y Gabriela: Live at Montreux Festival 2014 https://www.youtube.com/watch?v=4b51flGFQWA Sibelius: Violin Concerto in D minor, Op. 47
 Anne-Sophie Mutter, Staatskapelle Dresden, cond. André Previn https://www.youtube.com/watch?v=-u7NHx5CP74 This is the recording I have on hand, but my personal favorite rendition is by Sarah Chang, with the Radio Filharmonisch Orkest, cond. Jaap van Zweden, so check that out and compare: https://www.youtube.com/watch?v=gpS_u5RvMpM) John Williams: Star Wars Episode IV - A New Hope London Symphony Orchestra, cond. John Williams https://www.youtube.com/watch?v=LQDYDpxL-KQ works cited

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