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Intercultural Information Architecture

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How do different cultures approach and handle information architecture? Where do awareness and practices of information architecture stand around the world? We'll look at ideas from intercultural communication, and examine how to apply them to design in a broad sense, as well as how to approach the architecture of design and content from a culturally nuanced perspective.

World IA Day - Pittsburgh, PA, USA (30 minutes)

Published in: Design
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Intercultural Information Architecture

  1. 1. Intercultural IA Smitha Prasadh SENIOR USER EXPERIENCE DESIGNER • AUTODESK • PITTSBURGH, PA WORLD IA DAY PITTSBURGH 2016 // 2016 FEB 20http://www.adventuresofagoodman.com/rock-and-roll-photographer-for-a-day/
  2. 2. Information architecture strategies for other cultures
  3. 3. Information architecture strategies for other cultures are the same as ours
  4. 4. Information architecture strategies for other cultures are the same as ours because we (more or less) started it.
  5. 5. http://www.2016.worldiaday.org USA Canada Italy Brazil UK 25 3 3 2 2 Europe Asia-Pacific South America Middle East Africa 8 6 4 3 1 Total number of countries: 57 Today’s World IA Day events
  6. 6. http://www.2016.worldiaday.org + http://www.iainstitute.org/resources USA Canada Australia Italy UK Sweden 39 10 3 2 2 2 Brazil Chile Denmark France Poland Online schools 1 1 1 1 1 16 Total number of schools: 79 ...and schools that teach IA/Design
  7. 7. http://valeriebarkowski.com/laundry/
  8. 8. How can we approach IA for diverse audiences?
  9. 9. Drawing inspiration from intercultural communication
  10. 10. Intercultural communication how people think and communicate culture + language + society how people react to design
  11. 11. https://anticap.wordpress.com/2010/09/19/poverty%E2%80%94uneven-demographics/ http://www.downwithdesign.com/inspiration/10-biggest-stock-photography-cliches/
  12. 12. GEERT HOFSTEDE http://www.sietareu.org/63-general/congress-2015/film-festival-2015/725-an-engineer-s-odyssey
  13. 13. http://www.healthyplace.com/blogs/anxiety-schmanxiety/ 2012/02/about-jodi-aman/ http://seattleunited.com/wp-content/uploads/2014/09/ U.S.-Womens-Soccer-Team-2014-Atlanta.jpg INDIVIDUALISM VS. COLLECTIVISM
  14. 14. SETTING A TONE: “our time-tested, traditional methods” VS. “what will you accomplish today?”  tumblr.com  IF by IFTTT /
  15. 15. http://usa.autodesk.com/adsk/servlet/pc/index?id=1060484&siteID=123112 https://executivebusinessportraitsnewjersey.files.wordpress.com/2012/03/img_2014_pp-copy. POWER DISTANCE
  16. 16. symbols of authority  ideo.com  deloitte.com limiting workflows / content by user type
  17. 17. https://www.vrtx.com/content/vertex-science-fair- mentorship-showcase http://www.amazon.co.uk/The-Ignorant-Maestro- Unpredictable-Brilliance-ebook/ UNCERTAINTY AVOIDANCE
  18. 18. emphasize clarity warning messages for unconventional behaviors  SPAIN  QATAR cocacola.com FULL INDEX.HTML OF EACH COUNTRY’S SITE
  19. 19. http://www.discount-supplements.co.uk/blog/unleash-beast-within/ http://www.challengegym.co.uk/news/fit-fridays-in-february MASCULINITY VS. FEMININITY
  20. 20. AESTHETICS: “in your face” VS. “in our tummies”  MEXICO  DENMARKkfc.com /
  21. 21. http://www.korea.net/AboutKorea/Korean-Life/Festivals https://skepticalsunday.wordpress.com/2014/10/18/skepsun-109-10_19_2014/ LONG-TERM VS. SHORT-TERM ORIENTATION
  22. 22. FORM DESIGN: “it’ll be worth it” VS. “it’ll be over soon”  JAPAN  HONG KONGstarbucks.com /
  23. 23. INDIVIDUALISM vs. COLLECTIVISM POWER DISTANCE UNCERTAINTY AVOIDANCE MASCULINITY vs. FEMININITY LONG-TERM vs. SHORT-TERM ORIENTATION HOFSTEDE’S CULTURAL DIMENSIONS
  24. 24. INDIVIDUALISM vs. COLLECTIVISM POWER DISTANCE UNCERTAINTY AVOIDANCE MASCULINITY vs. FEMININITY LONG-TERM vs. SHORT-TERM ORIENTATION HOFSTEDE’S CULTURAL DIMENSIONS  CAVEAT AND CONTROVERSY
  25. 25. How do we carry this out in our work?
  26. 26. Start with a cultural audit.
  27. 27. Start with a cultural audit, and look for what’s the same and what’s different.
  28. 28. Global product, localized pieces Several global templates, with localized variants Fully localized sites, in line with the brand
  29. 29. http://infobeautiful4.s3.amazonaws.com/2015/05/1276_colours_in_culture.png http://commons.wikimedia.org/wiki/File:Inkan.JPG COLORS AND SYMBOLS
  30. 30. WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA? SOURCE: THE AUTODESK RECAP TEAM
  31. 31. McDonald’s Starbucks Apple pie Hamburgers Guns NASCAR Baseball SOURCE: THE AUTODESK RECAP TEAM WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA?
  32. 32. McDonald’s Starbucks Apple pie Hamburgers Guns NASCAR Baseball SOURCE: THE AUTODESK RECAP TEAM WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA?
  33. 33. McDonald’s Starbucks Apple pie Hamburgers Guns NASCAR Baseball Advertisements for pharmaceuticals The Simpsons War Tipping Donald Trump Corn Black Friday “is obesity tangible enough? what about willful ignorance?” SOURCE: THE AUTODESK RECAP TEAM WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA?
  34. 34. Elementary school girls in beauty pageants Squirty cheese in a can Deified high school football players New oil and gas drills in 2015 Credit card debt Cable news Corporations-are-people Unilateral bipartisanship” Underfunded education “How have corndogs and creationism not yet made it onto this list?” “ McDonald’s Starbucks Apple pie Hamburgers Guns NASCAR Baseball Advertisements for pharmaceuticals The Simpsons War Tipping Donald Trump Corn Black Friday “is obesity tangible enough? what about willful ignorance?” SOURCE: THE AUTODESK RECAP TEAM WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA?
  35. 35. Elementary school girls in beauty pageants Squirty cheese in a can Deified high school football players New oil and gas drills in 2015 Credit card debt Cable news Corporations-are-people Unilateral bipartisanship” Underfunded education “How have corndogs and creationism not yet made it onto this list?” “ McDonald’s Starbucks Apple pie Hamburgers Guns NASCAR Baseball Advertisements for pharmaceuticals The Simpsons War Tipping Donald Trump Corn Black Friday “is obesity tangible enough? what about willful ignorance?” SOURCE: THE AUTODESK RECAP TEAM WHAT ARE SOME EXAMPLES OF CULTURAL IMAGERY FROM AMERICA? “ “
  36. 36. http://www.telegraph.co.uk/news/worldnews/asia/china/11095439/Chinese- city-paints-street-lane-for-mobile-phone-users.html http://gizmodo.com/5390014/internet-speeds-and-costs-around-the-world- shown-visually http://www.koikikukan.com/archives/2012/03/08-011111.php http://www.bbc.com/tamil TECHNICAL LOGISTICS
  37. 37. Avoid stereotypes (+/-), and remember that they go both ways. Does your meaning carry across? Don’t take your values/ knowledge as default. don’t assume or judge Learn constantly (and do lots of research!). Remember your novice status. Work with local/ cultural liaisons. Focus on the same, not just the different. do connect and empathize
  38. 38. Like all design, intercultural IA is all about people. Though we may have originated IA, we have to ensure everyone benefits from it. Design is for everyone. ABOVE ALL ELSE...
  39. 39. Thank you! hola@smithaprasadh.com http://smithaprasadh.com @holasmitha http://randomwire.com/why-japanese-web-design-is- so-different/japan-back-to-the-future/    Global UX. Quesenbery and Szuc. Elsevier 2012. Handbook of Global User Research. ed. Robert Schumacher. Elsevier 2010. Universal Methods of Design. Hanington and Martin. Rockport 2012. http://www.2016.worldiaday.org http://www.amanda.com/cms/uploads/media/AMA_ GlobalizationUserInterfaceDesignWeb.pdf https://www.deepdyve.com/lp/association-for-computing- machinery/cross-cultural-user-experience-design- including-asia-iMzdtBufaw?impressionId=56ba46d583ea c&i_medium=docview&i_campaign=recommendations&i_ source=recommendations http://sareedreams.com/2009/01/the-washing-machine-that- ate-my-sari-mistakes-in-cross-cultural-design/ http://www.dtelepathy.com/blog/design/ux-flows-onboarding http://www.useronboard.com/how-tumblr-onboards-new-users http://www.useronboard.com/how-if-onboards-new-users/ http://semanticstudios.com/international_information_ architecture/ http://semanticstudios.com/information_architecture_30/ http://www.howtomakesenseofanymess.com https://medium.com/@aileen.medina/the-evolution-of- information-architecture-85099ce75774#.9jphdn866 https://medium.com/@erqiudao/invisible-design- dde3d89d451e#.geezetls https://www.researchgate.net/publication/225114215_ Incorporating_the_Cultural_Dimensions_into_the_Theoretical_ Framework_of_Website_Information_Architecture

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