Changing Role of Telecentres                  2000 – 2012 and beyond           (Sarvodaya-Fusion, Sri Lanka: a case study)...
Who needs telecentres? Why?  Despite the presence of technologies (telecentres,  internet, mobile phones) rural poor are n...
A journey from1997 - 2012        Telecentres           Mobile     Android 1997           2004   2007       2009   2011   2...
In 1997, rural people did not know what is ‘IT’!                       &             why did they need IT?                ...
1997 - 2000 How to introduce IT to rural poor?     Main challenges were:                   Country Context               2...
1997Birth of a telecentrePrimarily a development objective:• awareness about IT,• accessibility and• skill developmentof d...
How does the local context look like?            Source: www.facebook.com/sarvodaya.fusion   eNovation4D
2000 - 2005Now we got the telecentres , butwhy communities are NOT usingthem?                            eNovation4D
Problems kept changingTime period                 Problem                              Solution1997 - 2000   What is the b...
2005 - 2010How to sustain a telecentre?         • Majority telecentres started as projects         funded by Donors or Gov...
How to sustain beyond donor support? Telecentre location                           Expenses(US$) Income(US$)   Deficit (US...
2005 - 2011   ICT FOR YOUTH                                                   Branded productICT Education packageoffered ...
Positive community take-up!                                     2009 ~ 2011          Number of students                   ...
Economic impact?                                                      Jaffna                                              ...
A,       eEmpowerment of Rural Children/ Youth                                                                 B          ...
Impact measurementMeasuring Indicators                                                             Exposure               ...
Sri Lanka becomes a                                                                                            2010 - 2012...
Mobile, Smartdevices & Android arechanging the landscape        Telecentres           Mobile     Android 1997           20...
Data Consumer        Developer community    IT related companies / Non profits                          Content Providers ...
Apps are providing the local ‘Content’                                                            User                    ...
2010 - 2012    How do the telecentresadapt into this shifting landscape?                          eNovation4D
Shared ownership of                                      Android                                      Smart Devices       ...
Android Smartphones 4DSmartVillage project                                            » Shared                            ...
Hub & spoke model for telecentre scale-upHub – the main telecentre                                                  Satell...
Hub & spoke model for educationHub – the main telecentre                                                 Satellite        ...
Telecentres in 2015...?challenge for innovation continues...!    Telecentres    Mobile + Android                          ...
1997 - 2012About us           eNovation4D
Sarvodaya  Sarvodaya-Fusion                                       15,000 communities                                      ...
Sharing knowledge to make ICT4D abetter experience       UK                  Sri Lanka                              eNovat...
Software                                                             companies                                            ...
eNovation4D   ICT4D & M4D consultants, UK   www.enovation4d.co.ukContact: harsha@enovation4d.co.uk                        ...
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Changing Role of Telecentres (2000 - 2012 and beyond)

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Evolution of the telecentre networks in a changing socio-economic back drop of a country is quite interesting and insightful. This emerging insight track the evolution that has taken place in Sri Lanka. How have they moved from issues of economic sustainability to innovative adaptation to mobile phone (especially SmartPhone) revolution taking place in a very rapid pace in Sri Lanka. And what are the innovative models emerging at telecentre landscape, especially as social enterprises (i.e. not as donor funded projects any more), the unique initiatives of ground level telecentre leaders.

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Changing Role of Telecentres (2000 - 2012 and beyond)

  1. 1. Changing Role of Telecentres 2000 – 2012 and beyond (Sarvodaya-Fusion, Sri Lanka: a case study)Harsha Liyanage, Phd, MBA External lecture, MSc on Practising Sustainable Development (ICT4D specialism)Managing Director, (Sarvodaya-Fusion, Sri Lanka), University of LondonPrincipal consultant, (eNovation4D, UK) UKwww.fusion.lk 14 January 2013email: harsha@enovation4d.co.uk eNovation4D
  2. 2. Who needs telecentres? Why? Despite the presence of technologies (telecentres, internet, mobile phones) rural poor are not educated or skilful to apply IT (Information Technology) to meet their needs. • Awareness • What is Information Technology? • How it can help me? • Affordable access • Closer to where I live • Not-expensive •Technical assistance • Knowledgeable person to teach me how to use eNovation4D
  3. 3. A journey from1997 - 2012 Telecentres Mobile Android 1997 2004 2007 2009 2011 2012 eNovation4D
  4. 4. In 1997, rural people did not know what is ‘IT’! & why did they need IT? eNovation4D
  5. 5. 1997 - 2000 How to introduce IT to rural poor? Main challenges were: Country Context 2000 • How to set up telecentres? • in low infrastructure environments: • unstable electricity, GDP / capita (US$) 855 • no internet / broadband, • no support services, • no security Poverty head count ratio at 22.7% national poverty lineSri Lanka was a ‘Low income Mobile phone 2 subscribers(per 100country’ people)with high incidence of poverty,(by then), with prolonged ethnic conflict Internet users (per 100 0.6 people) eNovation4D
  6. 6. 1997Birth of a telecentrePrimarily a development objective:• awareness about IT,• accessibility and• skill developmentof disadvantaged communities tobridge the Digital Divide. Telecentre PCs + Internet (dial up) + Printer (Options: Photocopy machine + Laminating equipment) In a rural location Owner / Manager (with IT skills) Location: Sarvodaya District Centre, Kahawatta, Ratnapura, Sri Lanka eNovation4D
  7. 7. How does the local context look like? Source: www.facebook.com/sarvodaya.fusion eNovation4D
  8. 8. 2000 - 2005Now we got the telecentres , butwhy communities are NOT usingthem? eNovation4D
  9. 9. Problems kept changingTime period Problem Solution1997 - 2000 What is the best telecentre model? Design & develop telecentres as a development model2004 Why communities are NOT using Design and develop Subsidy vouchers telecentres? for telecentres2005 - 2008 How to sustain them? Telecentre networking and introducing business models2007 Where is the content? Design and development of ICT (Content: what services can help a Education programme for children & fisherman, a craftsman, a farmer, a youth youth) eNovation4D
  10. 10. 2005 - 2010How to sustain a telecentre? • Majority telecentres started as projects funded by Donors or Governments • How to economically sustain them beyond when the project cycle ends?620 telecenters (branded as Nenasala) were installed, in Sri Lanka by Government’seSriLanka program, with the support of World Bank funding between 2004 – 2008.Source: www.icta.lk eNovation4D
  11. 11. How to sustain beyond donor support? Telecentre location Expenses(US$) Income(US$) Deficit (US$) Hambanthota District 479 35 -444 Madilla 339 32 -307 Andaragasyaya 263 15 -248 Wanduruppuwa 301 35 -266 Ampara District 278 43 -235 Karathiwu 238 5 -233 Kalmunai 214 18 -196 Galle District 393 55 -338 Brahmanawaththa 234 17 -217 Pathegama 257 39 -218 Welhengoda 228 7 -221 Mathara District 308 86 -222 Thallala 191 64 -127 Bathigama 295 13 -282 Palena 324 42 -282 Source: Sustainability First, Liyanage H, 2011 eNovation4D
  12. 12. 2005 - 2011 ICT FOR YOUTH Branded productICT Education packageoffered through telecentres Country Context 2000 2007as a fee based service GDP / capita (US$) 855 1614 • ICT hand book • National ICT examination • On line management system Poverty head count ratio 22.7 15.2 at national poverty line (%) Affordability improves with the Mobile phone 2 39 subscribers(per 100 improvements in people) country’s Internet users (per 100 0.6 3.9 poverty profile people) http://education.fusion.lk/ eNovation4D
  13. 13. Positive community take-up! 2009 ~ 2011 Number of students 800 700 600 500 400 300 200 100 0 2009 2010 2011 DICA 219 596 723 KIDS 118 Centres 46 108 127 Touched Continues increasing demand for the paid service eNovation4D
  14. 14. Economic impact? Jaffna 2 Centres [128] Mannar 1 Centre [75] Vauniya 1 Centre [18] Trincomalee 3 Centres [163]Price advantage to rural youth – 47% cheaper Anuradhapura than the available options in the market 6 Centres [162] Puttlam 2 Centres [53] Batticaloa 1 Centre [17] Revenue to telecentre network – Rs. 6.2mil Kurunegala 8 Centres [210] Matale 1 Centres [37] Ampara Kandy 3 Centres [140] Revenue to Fusion – Rs. 2.4mil Gampaha 3 Centres [8] 1 Centre [4] Bibile 2 Centres Colombo Nuwara Eliya Badulla 2 Centres [40] 3 Centres [139] 4 Centres [58] KalutharaRathnapura 1 Centre [2] Centre [42] 1 Hambanthota Galle 1 Centre [10] Matara 2 Centres [15] Dots represent telecentres offering the product 5 Centres [220] Source: Sarvodaya-Fusion progress reports, 2011 eNovation4D
  15. 15. A, eEmpowerment of Rural Children/ Youth B Students have Students will have Increased access to developed their D, correct attitude and C appropriate marketable ICT skills E self-discipline to information continue programme Students Skilled Students sit F Accessibility engaged in facilitators and pass DICA of ICT self learning would provide exam facilities training available with minimum 6 4 5 restrictions 7 Children & youth attend theSocial Impact classes regular basisImpact mapping – G ICT training and exam facilities available at local Telecentres‘Theory of change’ Children received Children are interested Children received Scholarships about programme parental support and encouragement 3 2Source: Social Impact assessment in an ICT4D intervention, Children and parents hear/learn aboutBy Liyanage & Edge, eNovation4D. programme http://bitly.com/enovation-socialimpact 1 eNovation4D
  16. 16. Impact measurementMeasuring Indicators Exposure 100 90 •Exposure 80 70 Qualification Motivation 60 •Motivation 50 40 30 20 •Skill development 10 0 •Self learning Application Skill-Dev. •Exploration •Application Exploration Self learn •Qualification Time 0 3 months Source: Social Impact assessment in an ICT4D intervention, By Liyanage & Edge, eNovation4D. http://bitly.com/enovation-socialimpact eNovation4D
  17. 17. Sri Lanka becomes a 2010 - 2012Lower Middle Income country 2000 2007 2011 GDP / capita (US$) 855 1614 2835 - End of ethnic conflict Poverty head 22.7% 15.2% 8.9% - Increased IT literacy count ratio at - Economic growth national poverty line Change Mobile phone 2 39 87 People’s aspirations subscribers (per and needs 100 people) Internet users (per 0.6 3.9 15.1 100 people)Source: World Bank & Censes and Statistics by Gvt SL, 2012. eNovation4D
  18. 18. Mobile, Smartdevices & Android arechanging the landscape Telecentres Mobile Android 1997 2004 2007 2009 2011 2012 eNovation4D
  19. 19. Data Consumer Developer community IT related companies / Non profits Content Providers (Non IT ) App developer hSenid MobileService Microimage Ltd.consumer Customer targeting Supplier support Supplier supportSubscription or Mobile App dvptnot? Opportunity AppBenefit vs price? assessment development M.D. Gunasena Marketing Marketing effort? Ltd. effort? Content provision Etisalat Resource Platform operator Book Hub allocation Awareness raising App Zone Andorid forums (skill dvt) Partnership development Business modelRural offline App community Sarvodaya-consumer Fusion. Join or not? What is it? Awareness Degree of building engagements Resource What benefit? allocation? Case study by eNovation4D published In ‘IER 2012’ by UNCTAD http://unctad.org/en/PublicationsLibrary/ier2012_en.pdf Community Business community eNovation4D
  20. 20. Apps are providing the local ‘Content’ User Developer/ App Logo Category Installs Description Ratings Publisher SETT Sinhala/Tamil SETT Sinhala/Tamil (Sri Lanka/India)01 Communication 197 10,000-50,000 web browser is the Only Sinhala/Tamil Bhasha, Inc. web browser enabled web browser for Android. SETT Hindi web SETT Hindi comes with an innovative02 Communication 149 10,000-50,000 rendering engine which renders Hindi Bhasha, Inc. browser Unicode within the app. TamilSMS is a sms application which allows users to send sms in Tamil with Microimage Mobile03 Tamil SMS Social 46 10,000-50,000 easy Tamil keypad typing Media mechanism. Sinhala Tamil Eng The First English to Sinhala / Sinhala to Sachith04 Books & Reference 125 5,000-10,000 English dictionary on the Android Dictionary Dassanayake Market. Sinhala Dictionary Offline English to Sinhala / Sinhala to Sachith05 Books & Reference 111 5,000-10,000 English Dictionary for Android version Offline Dassanayake 2.1 and above. Sri Lanka Radio Live is free simple Manoj06 Sri Lanka Radio Live Entertainment 25 5,000-10,000 radio with over 10 Sri Lankan Live Prasanna Radio stations. Handapangoda Helakuru Sinhala Bhasha Helakuru is the First & Only07 Tools 54 1,000-5,000 phonetic Sinhala keyboard & IME for Bhasha, Inc. Keyboard+IME mobile phones. Sri Lanka Train From this application you can get08 Travel & Local 49 1,000-5,000 Train Schedule, Train Delays and Dilshya Schedule Ticket Prices of Sri Lanka Railways. Bhasha Puvath (Sri Lanka - Sinhala,09 Bhasha Puvath News & Magazines 44 1,000-5,000 Tamil, English) is a Multi-Channel Bhasha, Inc. Trilingual Sri Lankan News Reader. eNovation4D Sri Lankas premier Sinhala breaking Wijeya Newspapers news website updated 24/7 on your10 Lankadeepa News & Magazines 36 1,000-5,000 Ltd. Android Mobile.
  21. 21. 2010 - 2012 How do the telecentresadapt into this shifting landscape? eNovation4D
  22. 22. Shared ownership of Android Smart Devices (Smart Phones & Tabs) Awareness Accessibility EducationTelecentre Hub • ICT • Social Media Case study: Inforgate telecentre, Kantale, Sri Lanka. eNovation4D
  23. 23. Android Smartphones 4DSmartVillage project » Shared Ownership models (community vs telecentre) » Development applications » Education » Micro-enterprise promotion » Apps vs Social networking http://fusionsmartvillage.blogspot.com/ Donor partners – Tag ID and Google Project started in 2011 Feb. eNovation4D
  24. 24. Hub & spoke model for telecentre scale-upHub – the main telecentre Satellite telecentresServices:• training the managers at satellite telecentres• organize equipment at discounted prices• organize content and service packages• carry out large scale promotions• brandingSatellite telecentres Telecentre Hub Services: • IT training for children (‘IT for Kids’) • tailor made to local needs (local instructor, evening classes, serve neighbourhood communities) Case study: Inforgate telecentre, Kantale, Sri Lanka. eNovation4D
  25. 25. Hub & spoke model for educationHub – the main telecentre Satellite Education centresServices:• training the managers at satellite centres• organize locations• organize educational packages• carry out large scale promotions• brandingSatellite education-centres Telecentre Hub Services: • English education for children • tailor made to local needs (local instructor, serve neighbourhood communities) • Introduce latest ICT gadgets (eg. SmartPhones) Case study: Udubaddawa telecentre, Kurunegala, Sri Lanka. eNovation4D
  26. 26. Telecentres in 2015...?challenge for innovation continues...! Telecentres Mobile + Android eNovation4D
  27. 27. 1997 - 2012About us eNovation4D
  28. 28. Sarvodaya Sarvodaya-Fusion 15,000 communities 50 year old national NGOICT4D arm of Sarvodaya SEEDS 3000 village micro-enterprisesmission : e-Empowerment of communities US$31mn operationBusiness model: A not-for-profit social enterprise Capacity building>> Building partnerships ICT education and skills Economic to leverage impact Accessibility >> sustenance of Telecentres, mobile, Community + Smart-Phones partners + ICTA (Gvt) 620 telecentres Applications>> Fusion Education, FarmerNet Fusion Corporate telecoms Microsoft Social bottom line Economic bottom line HSBC Donors www.fusion.lk eNovation4D
  29. 29. Sharing knowledge to make ICT4D abetter experience UK Sri Lanka eNovation4D
  30. 30. Software companies Supplier support App dvt support App quality Marketing effort? Book publishers Content provider Staff allocation Resource Service App allocation consumer developer Content quality Subscription decision Customer Price scheme targeting Mobile operator selection Staff allocation Book Hub Awareness raising App Zone Interactive place (android Forums) App Partnership Dev. Revenue sharing Community mechanism Rural offline consumer Join or not? Degree of Subscription engagement decision Price scheme selection NGO Awareness support Service level Resource allocation Eco-systemSri Lanka not-for-profit App We are seeking developers partnerships, eNovation4D collaborations and opportunities UK based consultants to expand our App developers mission!Core team4 Seniorconsultants + Virtual team Bottom of the Pyramid communities eNovation4D
  31. 31. eNovation4D ICT4D & M4D consultants, UK www.enovation4d.co.ukContact: harsha@enovation4d.co.uk eNovation4D

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