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Sonho de valsa | Marketing

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Apresentação do trabalho de marketing da marca Sonho de Valsa.
https://www.behance.net/gallery/19323083/Marketing-Sonho-de-Valsa

Trabalho: Marketing sobre Sonho de Valsa
Para: Digicorp ECA -USP
Direção de Arte e Ilustração: Larissa Barreto
Grupo: Fernanda FigueIredo, Jessica Santana, Juliana Freixo, Laysa Andrietta, Larissa Barreto, Mariana Almeida, Mércia Araújo, Thiago Magnus

Published in: Marketing
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Sonho de valsa | Marketing

  1. 1. chocolates biscoitos chicletes bebidas Fermento Queijo
  2. 2. 270g | 330g | 510g
  3. 3. site
  4. 4. facebook
  5. 5. twitter
  6. 6. Youtube
  7. 7. tumblR instagram
  8. 8. patrocínio
  9. 9. Peso Nota NP Nota NP Nota NP Identidade Visual clara 10 10 100 8 80 9 90 Uniformização da identidade visual 8 10 80 10 80 10 80 Clareza no posicionamento 8 10 80 10 80 8 64 Localização dos produtos 7 8 56 8 56 10 70 Custo benefício 10 9 90 9 90 10 100 Fracionamento de preços 4 10 40 7 28 8 32 Qualidade do produto 10 7,5 75 7,5 75 9 90 Pontos de venda 10 8,5 85 8,5 85 9,5 95 Situação do Mercado 5 8 40 8 40 7 35 Atratividade das promoções 5 9 45 8,5 42,5 9 45 Relações com mídias socias/ online 5 8 40 8 40 6,5 32,5 Capacidade de gerar simpatia 8 10 80 10 80 8,5 68 Abrangência do portifólio de produtos 5 10 50 8 35 8 40 861 811,5 841
  10. 10. Identidade visual clara Sonho de valsa > Serenata de amor Cores marcantes, tradição do produto, conjunto de cores não usado por concorrentes. (Fo) - (Op) Uniformização da identidade visual: Sonho de valsa = Serenata de amor Ambas as marcas tem o mesmo índice de uniformização (Fr) - (am) Clareza no posicionamento Sonho de valsa = Serenata de amor Tanto Sonho de Valsa quanto Serenata de Amor são claros quanto ao posicionamento. (Fr) - (am) Localizaçao dos produtos: Sonho de valsa = Serenata de amor Ambos tem uma localização parecida, tanto nas lojas que vendem quanto nas posições que se encontram (Fr) - (Am) CustoXBenefício Sonho de valsa = Serenata de amor O custo benefício de ambos é igual, a mesma qualidade e a mesma média de preço.(Fr) - (Am) Fracionamento de Preços: Sonho de valsa > Serenata de amor O concorrentes não apresenta outros produtos que mostrem uma variação no preço (Fo) - (Op) Qualidade do produto Sonho de valsa = Serenata de amor A qualidade de ambos os produtos é a mesma (Fr) - (Am) Pontos de Venda: Sonho de valsa = Serenata de amor Ambos tem bons pontos de venda, mas trabalham pouco a presença do produto nas lojas. (Fr) - (Am) Situação do Mercado Sonho de valsa = Serenata de amor Devido ao preço, quando o mercado não vai bem Sonho de valsa e serenata de amor se saem bem. (Fo) - (Op) Atratividade das promoções: Sonho de valsa = Serenata de amor Ambos tem propostas de promoções parecidas, mas as do Sonho de Valsa chamam mais atenção(Fo) - (Op) Relações com as mídias online Sonho de valsa > Serenata de amor Sonho de Valsa se dedica a mais redes sociais e tem mais seguidores que Serenata de amor (Fo) - (Op) Capacidade de Gerar Simpatia: Sonho de valsa > Serenata de amor Sonho de Valsa tem uma tradição maior com os consumidores. Vende romance. (Fo) - (Op) Abrangência do Portifólio de Produtos Sonho de valsa > Serenata de amor Sonho de Valsa tem uma gama de produtos,mesmo fora de “épocas festivas” que supera a dos concorrentes (Fo) - (Op)
  11. 11. Identidade visual clara Sonho de valsa > Raffaello Cores marcantes, tradição do produto, conjunto de cores não usado pelo concorrente. (Fo) - (Op) Uniformização da identidade visual: Sonho de valsa = Raffaello Ambos os produtos tem o mesmo índice de uniformização (Fr) - (Am) Clareza no posicionamento Sonho de valsa > Raffaello Sonho de Valsa é mais bem posicionado que Raffaello, que fica perdido entre os publicos. (Fo) - (Op) Localizaçao dos produtos: Sonho de valsa < Raffaello A Raffaello tem estandes e não fica na boca do caixa, geralmente tem espaço em prateleiras, não se misturando aos concorrentes (Fr) - (Am) CustoXBenefício Sonho de valsa < Raffaello O custo benefício do Raffaello é melhor do que o do sonho de Valsa. Apesar do preço mais alto o produto também é mais refinado (Fr) - (Am) Fracionamento de Preços: Sonho de valsa > Raffaello O concorrente não apresenta outros produtos que mostrem uma variação no preço (Fo) - (Op) Qualidade do produto Sonho de valsa < Raffaello Raffaello é produzido com materiais de qualidade superior ao Sonho de Valsa (Fr) - (Am) Pontos de Venda: Sonho de valsa < Raffaello Raffaello trabalha melhor a presença do produto nas lojas. (Fr) - (Am) Situação do Mercado Sonho de valsa > Raffaello Devido ao preço, quando o mercado não vai bem Sonho de valsa ganha em relação ao Raffaello. (Fo) - (Op) Atratividade das promoções: Sonho de valsa = Raffaello As campanhas de ambos tem o mesmo foco e costumam atrair o mesmo publico (Fr) - (Am) Relações com as mídias online Sonho de valsa > Raffaello Sonho de Valsa se dedica a mais redes sociais e tem mais seguidores que os concorrentes. (Fo) - (Op) Capacidade de Gerar Simpatia: Sonho de valsa > Raffaello Sonho de valsa tem uma tradição maior com os consumidores. Vende romance. (Fo) - (Op) Abrangência do Portifólio de Produtos Sonho de valsa > Raffaello Sonho de Valsa tem uma gama de produtos, mesmo fora de “épocas festivas” que supera a o concorrente (Fo) - (Op)
  12. 12. Identidade visual clara Sonho de valsa = Raffaello > Serenata de amor Cores marcantes, tradição do produto, conjunto de cores não usado por concorrentes. (Fr) - (Am) Uniformização da identidade visual: Sonho de valsa = Raffaello = Serenata de amor Todos os concorrentes tem o mesmo índice de uniformização (Fr) - (Am) Clareza no posicionamento Sonho de valsa = Serenata de amor > Raffaello Sonho de Valsa e Serenata de Amor são mais claros quanto ao posicionamento. Raffaello fica perdido entre os públicos. (Fr) - (Am) Localizaçao dos produtos: Sonho de valsa = Serenata de amor < Raffaello A Raffaello tem estandes e não fica na boca do caixa, geralmente tem espaço em prateleiras, não se misturando aos concorrentes (Fr) - (Am) CustoXBenefício Sonho de valsa = Serenata de amor < Raffaello O custo benefício do Raffaello é melhor do que o do sonho de Valsa ou do Serenata de amor. apesar do preço mais alto o produto também é mais refinado (Fr) - (Am) Fracionamento de Preços: Sonho de valsa > Serenata de amor = Raffaello Os concorrentes não apresentam outros produtos que mostrem uma variação no preço (Fo) - (Op) Qualidade do produto Sonho de valsa = Serenata de amor < Raffaello Raffaello é produzido com materiais de qualidade superior ao Sonho de Valsa e Serenada de Amor (Fr) - (Am) Pontos de Venda: Sonho de valsa = Serenata de amor < Raffaello Todos tem bons pontos de venda, mas Raffaello trabalha melhor a presença do produto nas lojas. (Fr) - (Am) Situação do Mercado Sonho de valsa = Serenata de amor > Raffaello Devido ao preço, quando o mercado não vai bem Sonho de valsa e serenata de amor ganham em relação ao Rafaelo. (Fr) - (Am) Atratividade das promoções: Raffaello = Sonho de Valsa > Serenata de Amor As campanhas de ambos tem o mesmo foco e costumam atrair o mesmo publico (Fr) - (Am) Relações com as mídias online Sonho de Valsa>Serenata de Amor > Raffaello Sonho de Valsa se dedica a mais redes sociais e tem mais seguidores que os concorrentes. (Fo) - (Op) Capacidade de Gerar Simpatia: Sonho de Valsa > Serenata de amor= Raffaello Serenata de amor tem uma tradição maior com os consumidores. Vende romance. (Fo) - (Op) Abrangência do Portifólio de Produtos Sonho de Valsa > Serenata de amor = Raffaello Sonho de Valsa tem uma gama de produtos, mesmo fora de “épocas festivas” que supera a dos concorrentes (Fo) - (Op)
  13. 13. www.sonhodevalsa.com.br www.mondelez.com.br www.lacta.com.br www.facebook.com.br/sonhodevalsa www.mundodasmarcas.blogspot.com.br www.youtube.com/sonhodevalsaoficial www.sonhodevalsa.tumblr.com www.twitter.com/sonhodevalsa www.sebrae.com.br www.revistamarketing.com.br

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