SMiCS2011 Monte Carlo Agenda (Jul 12/13)

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Assembling the top minds of social media with industry visionaries. Exclusive presentations by Marketing Guru
Don Peppers, Facebook CIO Tim Campos, MicroStrategy CEO Michael Saylor, Altimeter Group Principal Brian Solis, and others.

Nowhere else in Europe will you be able to hear the views and experience of so many people at the cutting edge of social media monetization. Interact, participate in workshops, and gain exclusive access to this exceptional panel.

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SMiCS2011 Monte Carlo Agenda (Jul 12/13)

  1. 1. Tuesday 12th July 15:30 Registration, Lunch and Networking Welcome Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy Opening Keynote: “Engage or die!” Brian Solis, Book Author, Analyst, Sociologist & Futurist Intelligent Commerce – now! Michael J. Saylor, CEO and Founder MicroStrategy From CRM to Social CRM Don Peppers, Founding Partner Peppers & Rogers 12:00 14:15 21:00 16:00 14:00 Close Party - Zelos World Break 17:15 18:15 Social media impacting brands and media spend Martin Hubert, CEO eprofessional/Axel Springer group 19:00 Agenda
  2. 2. Wednesday 13th July (am) 10:10 Welcome Sanju Bansal, Chief Operating Officer, MicroStrategy Why you really should “like” facebook Tim Campos, CIO, Facebook MicroStrategy Social Platform Michael J. Saylor, CEO, Founder and President, MicroStrategy alert: Maximizing the Potential of Your Facebook Fan Base Fernando Gonzalez, Senior Director, alert, MicroStrategy Customer Awards Sanju Bansal, Chief Operating Officer, MicroStrategy Social Intelligence Customer Case: Guess? inc Mike Relich, Executive Vice President, CIO and Strategy, Guess? inc 09:00 09:40 12:30 10:50 09:10 How to implement a social media strategy Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group How to convert fans into “Superfans” and why you should Don Peppers, Founding Partner Peppers & Rogers Lunch Harnessing the Power of Facebook Data (Easier Said than Done!) Mark LaRow, Vice President, Products, MicroStrategy 10:30 11:15 11:30 Social Intelligence Customer Case: M2Beauté Frank Zurlino, Managing Partner, Horn & Company 11:45 13:15 Agenda
  3. 3. Wednesday 13th July (pm) 16:00 Introduction & moderation Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group Demystifying Facebook Marketing Roland Fiege, Senior Director of Social Media Marketing, MicroStrategy Social Intelligence for Retailers Christian Pereira, Senior Director Sales Social Media, MicroStrategy Social Intelligence for Hospitality & Events Nishat Mehta, Vice President, alert, MicroStrategy Closing Address Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy Open end: round table discussions and Q&A all speakers Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy 14:15 15:15 17:00 16:45 14:30 Agenda

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