Intelligent Social Media Marketing, Management and iCommerce Platform for Retail

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Intelligent Social Media Marketing, Management and iCommerce Platform for Retail @SMiCS2011 in Monte Carlo

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Intelligent Social Media Marketing, Management and iCommerce Platform for Retail

  1. 1. MicroStrategy alertIntelligent Social Media Marketing, Management and iCommerce Platform for Retail Monte Carlo, July 13th, 2011
  2. 2. Agenda            Social  iCommerce  in  Retail     §  Retail   §  Today‘s  environment   §  Challenges   §  Listen  Learn  Act   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  3. 3. Retail is Detail-­‐  in   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  4. 4. Social Network Integration Is the Next Major Leap Forward in Intelligent Consumer Interaction! Tier 1: " Tier 2: " Tier 3: " Tier 4: " Anonymous Loyalty Card Mobile/Web Social + Mobile/ Transactions" Transactions" Transactions" Web Transactions" Customer" Purchase Customer" Purchase Customer Purchase Customer" Purchase Insight" Insight" Insight" Insight" Insight" Insight" Insight" Insight" Virtually no insight Knowledge is limited Customer insight is Full insight into into customers or to loyalty card still limited to basic customers and purchases" members" information" purchases"4   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  5. 5. Enviroment               § Mul>-­‐Channel   §  Store   §  Print   §  eCommerce   §  Mailings   §  Mobile   §  (Facebook)   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  6. 6. Social  Media  evolu>on  (Facebook)   Social Media strategy phase Evolution level Optimization Monetization Social Media Marketing passive / listening Trial & Error time MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  7. 7. Challenges            Retail     §  Compe>>on  /  high-­‐jacked  revenue   §  product  offer  too  large   §  classical  adver>sement  unefficient   (print/catalogue)   §  Sync  mul>-­‐channel   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  8. 8. How  to  adress  the  challenges       §  Listen  and  understand  Customers   §  Engage  with  fans  –>  interes>ng  content     §  Make  compelling  offers   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  9. 9. Change  view  from  Brand  to  Consumer   Get social graph Listen of Facebook fan TargetedCommunication Transaction Analyse and Management Act Learn segment fan profiles 9   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  10. 10. MicroStrategy Alert Uses Facebook Social Data to Allow You to Expand and Monetize Your Fan Base! Facebook/Web Smartphone Tablet Your Content • Messages Enrich Schedule • Advertisements • Campaigns Social Data Content • Products Analyze Personalize • Services Segment Assemble 610   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  11. 11. Change  view  from  Brand  to  Consumer   Get social graph Listen of Facebook fan TargetedCommunication Transaction Analyse and Management Act Learn segment fan profiles 11   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  12. 12. Facebook Insights: Reporting MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  13. 13. Facebook  Gateway:  Data  Enrichment   MicroStrategy-Enriched Facebook Information Standard Facebook Information Derived Ratings Fan Profile Data Activity Life Event Triggers Name Communication Change in Status Birthdate Influence Pregnancy Gender Facebook Activity Popularity Moving/Relocating Marital Status # Friends Fan Connectedness Vacations Location # Posts by Type Education Job Change Education # Comments/Likes Wealth Health/Sickness Work History # Uploads Cheer
 Travel Plans
 Likes Political Views Religion Anniversary MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  14. 14. 14   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  15. 15. MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  16. 16. MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  17. 17. MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  18. 18. Change  view  from  Brand  to  Consumer   Get social graph Listen of Facebook fan TargetedCommunication Transaction Analyse and Management Act Learn segment fan profiles 18   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  19. 19. 19   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  20. 20. Change  view  from  Brand  to  Consumer   Get social graph Listen of Facebook fan TargetedCommunication Transaction Analyse and Management Act Learn segment fan profiles 20   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  21. 21. alert  is  avialable  via  Facebook  or  as  a  Mobile  App   alert  for  iPhone   Applicaon     MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  22. 22. The alert Application: 
Includes four primary areasof user content andfunctionality alert News alert Offers alert News is used to deliver alert Offers presents wall posts and personalized capacity- or time-limited messages to all of your alert products and services in a Network members. personalized way to your alert Network members. alert Events alert Menu alert Events lists upcoming alert Menu presents a Facebook Events, provides customized catalog of RSVP capabilities and maps products, services, and them to each of your alert content exclusively available Network members. to alert Network members. MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  23. 23. Alert News personalized for a Alert News personalized for a Alert News personalized for a Member in Barcelona Member in Washington DC Member in Beijing23   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  24. 24. alert Offers!21 MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  25. 25. Alert Menu! Alert Menu presents a Menus can be personalized menu of ongoing products, by varying: services, and content exclusively available to your • which items are offered members. • what prices are charged Each member will see their • the order of presentation own personalized menu based on their segment and location.25   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  26. 26. The Alert Menus Can Provide a Wide Range of other Content and Member Functionality! Menu Video QA Surveys26   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  27. 27. Enterprise  Applicaons  and  Facebook  Apps  Exist  in   Separate  Ecosystems  and  Are  Not  Integrated   Enterprise Marketing, Sales, and Service Applications! New Media, Advertising! Operational Apps Intelligence Apps Physical Processes Social Applications Other 
 MicroStrategy Electro/Mechanical Facebook SW Platforms e.g., Cash Registers, APIs (ORCL, MSFT, SAP, IBM) Platform Phones, Paper •  Security, Privacy Business, Legal, and Operations Mgmt Relational Data Warehouses •  •  Disaster Recovery Transactional Constraints Constitute Facebook! •  Master Data Mgmt a Barrier to Integration ! •  Sarbanes Oxley •  Legal Regulations •  Audit Controls Enterprise IT Environment27   MicroStrategy Confidential. Distribution Prohibited without Prior Authorization
  28. 28. Customer Relationship Management Enterprise Attributes Enterprise Metrics SKU Revenue Category Quantity Size Profit Color Cost MicroStrategy- Store Location Return AmountStandard Facebook Enriched Call Center Inventory On-Hand Information Facebook Catalog ID # Store Visits Information Vendor # Website Visits Employee Online Share Purchase History Click-Through Rates Time MicroStrategy Confidential. Distribution Distribution ProhibitedAuthorization Authorization MicroStrategy Confidential. Prohibited without Prior without Prior
  29. 29. •  Do you really want to miss this boat? MicroStrategy Confidential. Distribution Prohibited without Prior Authorization

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