SMiB09 Jon Ingham

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Using Social Media for Competitive Advantage
Jon Ingham (SocialAdvantage) - Using examples, Jon will describe how organisations can increase the value they can receive from their investments in social technologies.

Published in: Business, Economy & Finance
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SMiB09 Jon Ingham

  1. 1. Using Social Media for Competitive Advantage<br />Jon Ingham<br />Social Advantage<br />
  2. 2. <ul><li>Intangible Value Strategy Map
  3. 3. Value Triangle
  4. 4. Social and Relational Capital
  5. 5. Capability to Organisational Processes</li></li></ul><li>Business Processes<br />Learning & Growth<br />Customer<br />Finance<br />
  6. 6. Business Processes<br />Learning & Growth<br />Customer<br />Finance<br />Organisation Processes<br />Business Impact<br />Investment<br />Capability<br />
  7. 7.
  8. 8. Value for<br />Money<br />
  9. 9. Adding<br />Value <br />
  10. 10. Creating<br />Value <br />
  11. 11. Enterprise 2.0?<br />Organisation Processes<br />
  12. 12. Social Business?<br />Organisation Processes<br />Business Impact<br />
  13. 13. Competitive Society?<br />Organisation Processes<br />Business Impact<br />Capability<br />
  14. 14. Organisational capital<br />Financial capital<br />Social capital<br />Customer capital<br />Knowledge capital<br />Human capital<br />Organisational Capability<br />
  15. 15. Business Impact<br />Capability<br />
  16. 16. Organisation Processes<br />Capability<br />
  17. 17. Marketing<br />PR<br />HR<br />Facilities Design<br />Organisation<br />Development<br />Communication<br />Leadership<br />Social media<br />Management<br />
  18. 18. Jon Ingham<br />Executive Consultant<br />Strategic Dynamics Consultancy Services<br />Social Advantage<br />http://blog.social-advantage.com<br />jon.ingham@social-advantage.com<br />+44 (0) 7904 185 134<br />

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