Facebook Makes You Pay To Reach Your Fans

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Facebook has changed the rules again and now wants you to pay to reach your fans by forcing you to use Facebook advertising. A counter move is to use email to offset Facebook's demands.

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Facebook Makes You Pay To Reach Your Fans

  1. 1. Facebook Alert Facebook Makes You Pay to Reach Your Fans 7 Step Counter Punch
  2. 2. Facebook Altered Organic Search Per Facebook rep… "We're getting to a place where because more people are sharing more things, the best way to get your stuff seen if you're a business is to pay for it. December 10, 2013 WHY? 2
  3. 3. Answer: Estimated 20% decline in the number of fans who will see your Facebook updates. December 10, 2013 What does this mean? 3
  4. 4. Give up Facebook? Ads most effective among fans. December 10, 2013 If your audience is there – you need to be there too. Ads least costly 4 among fans.
  5. 5. Go ahead and Advertise? Advertise to achieve an ROI – (selling products, capturing email subscribers, etc.) Not when you want to share content with your fans. 5
  6. 6. December 10, 2013 7 Step Counter Punch 6
  7. 7. Move FB Fans to email subscriber list – pronto! It is more effective than social. Most effective when marketing your products and services. December 10, 2013 You own it. 7
  8. 8. December 10, 2013 Step 1 Create custom FB tab for email opt-in. 8
  9. 9. If you don’t already have one, create an enticing free offer as thank you for sign-up. December 10, 2013 Step 2 9
  10. 10. Step 3 Here’s what is happening. December 10, 2013 Make fans aware of what Facebook is doing – nicely. No cursing or complaining. 10
  11. 11. Step 4 You should sign-up for my email subscriber list so you’ll get all of my great content and information. December 10, 2013 Encourage them to signup as an email subscriber. Free Offer Too! Yeah! 11
  12. 12. Herd your fans to your custom FB email sign-up tab or to your website optin page. December 10, 2013 Step 5 12
  13. 13. Step 6 December 10, 2013 Repeatedly post a request on your Facebook Page. 13
  14. 14. Step 7 December 10, 2013 Consider FB advertising but go steady and slow. Remember, ROI. 14
  15. 15. Feel free to share this presentation with others using Facebook in their marketing. They’ll thank you. Thanks, Sheila December 10, 2013 What do you think of Facebook’s changes? Share your thoughts at: http://bit.ly/1e3Snm6 15
  16. 16. http://www.themarketingbit.com/contact-us/ December 10, 2013 Let’s connect When you do, let me know you saw this presentation. http://www.linkedin.com/in/sheilahibbard https://twitter.com/#!/sheilahibbard http://www.facebook.com/themarketingbit 16

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