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Using Design Psychology for Good and Evil - IGNITE UXPA 2014

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This was part of an IGNITE session at UXPA 2014 in London, called "Super Heroes and Super Villains: Using Design Psychology for Good (and Evil)". I describe a website where users are deceptively encouraged to sign up for junk mail using several dark patterns, and the company sponsoring the website makes money off of every sign up.

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Using Design Psychology for Good and Evil - IGNITE UXPA 2014

  1. 1. 2014 Using Design Psychology for Evil Susan Mercer, Mad*Pow @susanamercer
  2. 2. @susanamercer @MadPow The Evil Villains Evil Woman Evil US Corporation
  3. 3. @susanamercer @MadPow The Perfect Victim
  4. 4. @susanamercer @MadPow Eager Cavalier with technology
  5. 5. @susanamercer @MadPow Anticipating
  6. 6. @susanamercer @MadPow Desperate
  7. 7. @susanamercer @MadPow Scholarships!
  8. 8. @susanamercer @MadPow Evil Trap Social ProofSocial Proof
  9. 9. @susanamercer @MadPow Application – Step 1 “Trust Me”“Trust Me” “Spam Me” Trick Question “Spam Me” Trick Question
  10. 10. @susanamercer @MadPow Application – Step 1 MisdirectionMisdirection Disguised AdDisguised Ad Looks like App form Looks like App form
  11. 11. @susanamercer @MadPow Application – Step 2 More ads = More $$$ For Evil Corporation More ads = More $$$ For Evil Corporation
  12. 12. @susanamercer @MadPow Application – Step 3 More Evil Ads!More Evil Ads!
  13. 13. @susanamercer @MadPow Application – Step 4 Final StepFinal Step
  14. 14. @susanamercer @MadPow Application – Step 4 Another $!@% AdAnother $!@% Ad
  15. 15. @susanamercer @MadPow Scholarship List Hey $7,500!Hey $7,500!
  16. 16. @susanamercer @MadPow Scholarship Details Friend SpamFriend Spam
  17. 17. @susanamercer @MadPow Result
  18. 18. @susanamercer @MadPow Moral of the Story
  19. 19. @susanamercer @MadPow Be Good, Not Evil Wonder WomanEvil Woman 
  20. 20. @susanamercer @MadPow Be Good, Not Evil Wonder WomanEvil Woman 
  21. 21. @susanamercer @MadPow References and Photo Credits • Names of Patterns: Darkpatterns.org • Screenshots: Fastweb.com • Photo Credits: • PPG Place: http://commons.wikimedia.org/wiki/File:PPG_Place_Pitt_04.JPG • HS Classroom: http://en.wikipedia.org/wiki/Secondary_education_in_the_United_States#mediaviewer/File:Calhan_High_School_Senior_Classroo • Teen with Art: https://www.flickr.com/photos/newtonfreelibrary/5595561792/ • Teen texting: http://en.wikipedia.org/wiki/Adolescence • Purple & white gowns: https://www.flickr.com/photos/ajschwegler/525742850/in/photostream/ • University of Chicago Campus: http://en.wikipedia.org/wiki/Leo_Strauss • One Thousand Dollars: https://www.flickr.com/photos/consumerist/876139647/ • $20 in plant pots: https://www.flickr.com/photos/59937401@N07/5857531897/ • Junk mail: http://www.blogs.stopjunkmail.org.uk/diary/index.php?/archives/2008/05.html • Sad Teen: https://www.flickr.com/photos/demibrooke/2386993730/ • One Million Dollars: https://www.flickr.com/photos/tront/2189343619/ • Wonder Woman: https://www.flickr.com/photos/62100938@N02/8200660248/

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