Google Analytics and Tracking Recruitment, Retention, Reputation and Research

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Seth Meranda's presentation on using Google Analytics for measuring website effectiveness based on the University of Nebraska-Lincoln's strategic goals of recruitment, retention, research and reputation.

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Google Analytics and Tracking Recruitment, Retention, Reputation and Research

  1. 1. GOOGLE AND 4 E TH R’SANALYTICS
  2. 2. 5,000 Student increaseRECRUITMENT
  3. 3. Six-year graduation rate 70%RETENTION
  4. 4. Total research expenditures$300,000,000$$$$ $ $$ $ $$$$$$ $ $$ $ $$$$$$ $ $$ $ $$
  5. 5. +200%NationallyrecognizedfacultyRECOGNITION
  6. 6. WHERE’S YOUR SITE?
  7. 7. DEFINE goals
  8. 8. RECRUITMENT
  9. 9. Reputation
  10. 10. RETENTION
  11. 11. set your goals
  12. 12. Reports
  13. 13. Search Keywords
  14. 14. Branded Non-BrandedKeywords KeywordsContain identifiable Generic termsterms for which you’re competing n t t io m en u ta u it e p c rR r e
  15. 15. B1G States
  16. 16. Target youraudience t m en u it c r r e
  17. 17. Landing Pages
  18. 18. Make a strong firstimpression t m en u it c r r e
  19. 19. Social Sharing
  20. 20. Give users contentworth sharing io n tat e pu R
  21. 21. Page Efficiency
  22. 22. Impression Usage Outcome
  23. 23. i s
  24. 24.  re portGe t
  25. 25.  th http://go.unl.edu/ysu
  26. 26. Visitor Acquisition
  27. 27. How many? Outcome
  28. 28. i s
  29. 29.  re portGe t
  30. 30.  th http://go.unl.edu/2za
  31. 31. advanced segmentation
  32. 32. B1G States segm ent
  33. 33.  t his
  34. 34.   http://go.unl.edu/68i Get
  35. 35. Current Students segm ent
  36. 36.  t his
  37. 37.   http://go.unl.edu/q2t Get
  38. 38. Seth Merandaseth@unl.edu smeranda

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