OCLS 2010: Tracking the Elusive Student


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Tracking the Elusive Student: Opportunities for Connection and Assessment

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OCLS 2010: Tracking the Elusive Student

  1. 1. Tracking the Elusive Student: Opportunities for Connection and Assessment<br />Sara Memmott<br />Susann deVries<br />Eastern Michigan University<br />Fourteenth Off-Campus Library Services Conference<br />Cleveland, Ohio, April 28, 2010<br />http://www.slideshare.net/smemmott<br />
  2. 2. Tracking the Elusive Student<br />Library Services for Extended (Online & Off-Campus) Students at EMU<br />Communication<br />Selecting & Organizing Information<br />Service information<br />Resources information<br />Instructional information<br />Analysis using Google Analytics<br />Site Visitors<br />Traffic Sources<br />Selected Content<br />Conclusion<br />
  3. 3. Online Library Services<br />Online and hybrid classes<br />Integrated Library Services Task Force<br />Web Site Revision Team<br />
  4. 4. Silos of Information<br />Extended Programs and Educational Outreach (EPEO)<br />Bruce T. Halle Library<br />Service Information<br />Resources<br />Instruction<br />Integrated Library Services Task Force<br />
  5. 5. Library Web Site Revision<br />Web Site Task Force began January 2008<br />New site debuted August 2009<br />http://www.emich.edu/library/<br />Goals included:<br />Avoid duplication of content and effort<br />Use language that is easy to understand<br />
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  8. 8. Free web analytics<br />Uses page tagging – not server log analysis<br />Embed Google Analytics JavaScript in each page<br />Only need access to web pages<br />Extra steps needed to track<br />File downloads<br />Use of Flash, video, audio<br />External links<br />
  9. 9. Extended Programs Students & the Library Web Site<br />Who is using the site?<br />Site Visitors: On and Off-Campus patterns of use<br />How do users get to our site?<br />Sources of web site traffic<br />How often is relevant content being used?<br />Research content and information on library services<br />
  10. 10. Who is Using the Site? <br />Web Site Visitors<br />
  11. 11. Site Visitors – Weekly Patterns<br /><ul><li> Non-local visits higher than local on weekends, Spring Break
  12. 12. Local traffic varies more throughout the week, with highs on Mondays, lows on Saturdays</li></ul>Sample Month:<br />
  13. 13. Site Visitors – Daily Patterns<br /><ul><li> Non-local visits higher than local visits from 6pm – 8am
  14. 14. In Google Analytics, Go to Visitors > Visitor Trending to see Graph by Hour option </li></li></ul><li>Direct Traffic Sources, September 1, 2009 – March 31, 2010<br />
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  16. 16. Use of Relevant Content<br />
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  18. 18. Continuing & Future Areas of Focus<br />New Online Learning Librarian<br />Web Site Revisions<br />Migrating Research Guides to LibGuides<br />Campus moving to one CMS (currently three)<br />Continue to build relationships <br />Extended Programs<br />Faculty <br />Assessment<br />
  19. 19. Questions?<br />Sara Memmott, smemmott@emich.edu<br />Susann deVries, sdevries@emich.edu<br />http://www.slideshare.net/smemmott<br />
  20. 20. References - 1<br />Betty, P. (2009). Assessing homegrown library collections: Using Google Analytics to track use of screencasts and flash-based learning objects. Journal of Electronic Resources Librarianship, 21(1), 75-92. doi:10.1080/19411260902858631<br />Breeding, M. (2008). An analytical approach to assessing the effectiveness of web-based resources. Computers in Libraries, 28(1), 20-22. <br />Fang, W. (2007). Using Google Analytics for improving library website content and design: A case study. Library Philosophy and Practice, Retrieved from http://unllib.unl.edu/LPP/fang.htm<br />Gillis, J. (2008). A deeper look at advanced segmentation: Filtering on the fly. Retrieved December 11, 2009, from http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html<br />
  21. 21. References - 2<br />Google. How do I manually track clicks on outbound links? Retrieved December 11, 2009, from http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55527<br />Google. How do I track files (such as PDF, AVI, or WMV) that are downloaded from my site? Retrieved December 11, 2009, from http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55529<br />Khoo, M., Pagano, J., Washington, A. L., Recker, M., Palmer, B., & Donahue, R. A. (2008). Using web metrics to analyze digital libraries. Proceedings of the 8th ACM/IEEE-CS Joint Conference on Digital Libraries, Pittsburgh, PA, USA. 375-384. doi:10.1145/1378889.1378956 <br />Kilzer, R. D. (2008). Using Google Analytics in the proprietary OPAC [PDF document]. Retrieved from http://hdl.handle.net/1811/31951<br />Ledford, J., & Tyler, M. E. (2007). Google Analytics 2.0. Indianpolis, IN: Wiley. <br />