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    The Ad Networks, Exchanges and Analytics of Web 2.0
                                 Siddiq...
Agency Digital Bootcamp


    The Traditional Advertising Value Chain

            Traditionally
        markers defined t...
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
The Ad Networks, Exchanges and Analytics of Web 2.0
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The Ad Networks, Exchanges and Analytics of Web 2.0

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A review and discussion of Ad Networks, Ad exchanges and quantification services. From Ad Brite to Quantcast this presentation is a practical guide to understanding and using ad networks and exchanges. It was delivered as part of the Agency Digital Bootcamps series of presentations.

Published in: Business, Technology

The Ad Networks, Exchanges and Analytics of Web 2.0

  1. 1. Agency Digital Bootcamp The Ad Networks, Exchanges and Analytics of Web 2.0 Siddiq Bello (siddiq@digitalbootcamps.com)
  2. 2. Agency Digital Bootcamp The Traditional Advertising Value Chain Traditionally markers defined the “brand essence”. The agency then developed the brand identity and gave it creative expression. Finally The media companies put the audience was a passive brand in front of customers recipient of advertising messages through TV, radio and and were important largely for their magazines. attention and purchasing power.

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