Brand New Funk

Content offerings beyond BET.com



                               Burrell Digital Bootcamp
              ...
Objectives

• Provide overview of some AA destinations
• Identify each site’s features and audience
• List ways to overcom...
Category Overview
• General Interest/Other
• News/Culture
• Music/Entertainment
• Social/Community
• Celebrity/Gossip
• Ne...
BET.com
Pop Quiz:
Other than BET, what is the most popular
online destination for African-Americans?
Rushmore Drive
News One
The Root
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
Content Beyond Bet.com
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Content Beyond Bet.com

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A presentation delivered to the Burrell ad agency at the digital Bootcamp provided to their staff over 2 days in May.

Published in: Business, News & Politics
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Content Beyond Bet.com

  1. 1. Brand New Funk Content offerings beyond BET.com Burrell Digital Bootcamp Presented by Guy Primus contact: siddiq@siddiqbello.com
  2. 2. Objectives • Provide overview of some AA destinations • Identify each site’s features and audience • List ways to overcome challenges • Discuss what’s missing
  3. 3. Category Overview • General Interest/Other • News/Culture • Music/Entertainment • Social/Community • Celebrity/Gossip • New properties
  4. 4. BET.com
  5. 5. Pop Quiz: Other than BET, what is the most popular online destination for African-Americans?
  6. 6. Rushmore Drive
  7. 7. News One
  8. 8. The Root

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