Leveraging the Power of the Cloud for Your Business to Grow: Nate Taylor at SMECC - 20130726

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Leveraging the Power of the Cloud for Your Business to Grow: Nate Taylor at SMECC - 20130726

  1. 1. WHAT IS THE “CLOUD”? How can you leverage it to grow your business? RACKSPACE | www.rackspace.com
  2. 2. In  2008  -­‐  69%  of  all  internet  users   leveraged  the  cloud  on  some   level.*       *PewReseach  Study,  2008   RACKSPACE | www.rackspace.com
  3. 3. THE  CLOUD  REVOLUTION  IS  OVER   AND  IT  HAS  CHANGED  OUR  LIVES   Because  of  cloud,  powerful   so0ware  and  pla2orms  are   accessible  and  affordable.    The   ques;on  now  is,  how  will  you   use  them  to  be  REMARKABLE!   RACKSPACE | www.rackspace.com
  4. 4. Nate T aylor RACKSPACE | www.rackspace.com
  5. 5. Rackspace By The Numbers 9 Data Centers Worldwide
 > 99.999% Datacenter Uptime Track Record Basic data center uptime from ping, power, pipe up through Compute across datacenters, calculated using actual minutes per month. (NOT an SLA) Customers in 120+ Countries 200,000+ Customers 90,000+ Physical servers
 5,000+ Rackers Leader in Gartner Magic Quadrant for managed hosting 2012, 2013; North America and EMEA 60+% Of Fortune® 100 #1 trusted provider Of IR1000 ecommerce sites* * Top Vendors to the Top 1000 published August 2012 by Internet retailer $1.3B+ Annualized Revenue RACKSPACE | www.rackspace.com
  6. 6. Today’s  Agenda   What  is  Cloud?   Why  Does  it  maSer?   SaaS,  PaaS,  IaaS   Public,  Private  and  Hybrid  Cloud   Security   How  can  you  get  started?   RACKSPACE | www.rackspace.com
  7. 7. What  do  we  mean  when  we  say…   Cloud  compu<ng  is  –     Pay-­‐as-­‐you-­‐go  compu-ng  on   the  internet   CLOUD RACKSPACE | www.rackspace.com
  8. 8. Rackspace  Datacenter     This  is  what  the  cloud   looks  like:   RACKSPACE | www.rackspace.com
  9. 9. Where  is  Rackspace?   LON1 – Heathrow, UK LON3 – Slough, UK CH1 - Chicago IAD1 - Herndon, VA IAD2 - Ashburn, VA HK1 – Hong Kong DFW1 - Grapevine, TX DFW2 - Grapevine, TX DFW3 – Grapevine, TX SYD1 – Sydney Rackspace  US   Rackspace  EMEA   Rackspace  APAC   6  data  centres   2  data  centres   Local  offices  in  Aus<n,  San   Francisco,  Virginia  and  New  York   Local  offices  in  London,  the   Netherlands  and  Switzerland   2  data  centres  (HK/Sydney)   Sales  offices  in  Hong  Kong     And  Sydney  
  10. 10. Why  does  this  maSer  to  you?   In  the  business  world,  one  of  the  most  important  parts  of   business  is  improving  the  boSom  line.  That's  done  either   through  increasing  revenue,  or  by  decreasing  costs.  When   decreasing  costs,  the  ideal  scenario  is  to  do  so  while  s<ll   maintaining  the  same  or  beSer  level  of  efficiency  the   company  enjoyed  before  the  decrease  in  costs;  cloud   compu<ng  provides  the  answer  to  that  need.     RACKSPACE | www.rackspace.com
  11. 11. Why  does  this  maSer  to  you?   Ø  Enterprise  so]ware  represents  an  enormous  expense,  as  some  $800  billion  a  year   is  spent  on  purchasing  and  maintaining  soXware.  The  bulk  of  that—or  about  80   percent  of  the  $800  billion—is  spent  not  on  the  actual  purchase  of  soXware,  but   on  installing  and  maintaining  it.     Ø  The  presence  of  cloud  compu<ng  op<ons  has  allowed  many  small  and  midsize   businesses  to  gain  access  to  important  features  of  high-­‐end,  enterprise-­‐class   so]ware  and  compu<ng  that  would  not  otherwise  be  available.     RACKSPACE | www.rackspace.com
  12. 12. A  Fishing  Tale:   RACKSPACE | www.rackspace.com
  13. 13. What  is  all  this  aaS  everyone  is  talking  about?   SaaS   The  Na<onal  Ins<tute  of  Standards  and  Technology  (NIST)   puts  it  this  way:                     "Cloud  compu-ng  is  a  model  for  enabling  convenient,  on-­‐ So]ware  as  anService   to  a  shared  pool  of  configurable   demand    etwork  access   compu-ng  resources  (e.g.,  networks,  servers,  storage,   applica-ons,  and  services)  that  can  be  rapidly  provisioned   and  released  with  minimal  management  effort  or  service   Plaaorm  as  a  Service   provider  interac-on.”     NIST  also  categorizes  cloud  compu<ng  into  three  “as  a   service”  offerings,  namely  infrastructure,  plaaorms,  and   so]ware,  which  are  broken  down  in  more  detail  here:        PaaS        IaaS   Infrastructure  as  a  Service   RACKSPACE | www.rackspace.com
  14. 14. SaaS  -­‐  SoXware  as  a  Service   E-­‐mail   CRM   ERP   Tax  &  Finance       Delivery  of  a  so]ware  or   applica<on  on  demand,   over  the  internet,  pay-­‐as-­‐ you-­‐go,  and  generalized  to   be  useful  to  the  largest   number  of  people.     Saves  you  money  and  <me   and  costly  license  and   maintenance  fees   Sharepoint   HR   RACKSPACE | www.rackspace.com
  15. 15. PaaS  -­‐  Pla^orm  as  a  Service   A  plaaorm  generally  refers  to  a  “prefab”   so]ware  architecture  upon  which  you  can   build  compu<ng  solu<ons.  It  provides  core   so]ware  func<onality,  which  would   otherwise  need  to  be  engineered  from  the   ground  up.  Can  you  imagine  building  an   oven  every  <me  you  wanted  to  cook   dinner?  Probably  not.  With  PaaS,  the  oven   is  already  built;  otherwise,  your  meals   would  cost  $500  each.     RACKSPACE | www.rackspace.com
  16. 16. Infrastructure  as  a  Service   The  virtual  delivery  of  compu<ng   resources  in  the  form  of  hardware,   networking  and  storage  services.     Instead  of  buying  and  installing  these   resources  in  your  own  DC,  you  can  rent   these  resources  as  needed.     RACKSPACE | www.rackspace.com
  17. 17. IaaS:    Self-­‐Service  Provisioning   RACKSPACE | www.rackspace.com
  18. 18. Small  Business  Use-­‐Case   •  Offers  easily  customizable  webpage  crea<on  from  a  set  of  templates   •  Drag  and  Drop  interface   •  Offers  hos<ng  of  the  websites  –  up  to  hundreds  of  thousands  today     •  Upfront  costs  of  tradi<onal  compu<ng  would  have  been  too  much   VIDEO   RACKSPACE | www.rackspace.com
  19. 19. Customer  Example   Spikes  in  Load   Cloud  Server  Size   All  with  a  simple     click  of  a  buSon   8GB   15GB   Automacon   RACKSPACE | www.rackspace.com
  20. 20. Security  in  the  Cloud   •  Cloud  data  centers  are  some  of  the  most  secure   facili<es  in  the  world,  from  the  physical  layer  on  up.   •  Service  level  agreements  are  in  place.       •  Compe<<ve  reali<es  dictate  that  if  a  cloud  provider   doesn't  provide  a  secure  environment,  they  simply   won't  stay  in  business  because  there  are  thousands  of   others  that  do.     RACKSPACE | www.rackspace.com
  21. 21. CLOUD  IS  FOR  EVERYONE,     NOT  EVERYTHING.   RACKSPACE | www.rackspace.com
  22. 22. Hos<ng  Op<ons   Dedicated   Hoscng   Hybrid   Private   Cloud   Public   Cloud  
  23. 23. Too  many  Clouds…   DEDICATED   HOSTING   HOUSE   PRIVATE  CLOUD   HOSTING   APARTMENT   PUBLIC  CLOUD   HOSTING   HOTEL  
  24. 24. Hybrid Hosting: Emerging Model for Scalable Apps Dedicated AND Cloud Two independent applications HYBRID HOSTING APP 2 APP 1 §  Security Appliances §  Vertical or Clustered Databases §  Dedicated SAN DEDICATED HOSTING •  Customizable •  Compliance •  High Performance §  Seasonal Traffic §  Test/Development/QA §  Campaigns & Promo Sites §  Social Media §  File Archiving §  Scalable Web Apps §  Test, Development, Production §  SaaS / Resellers / Web Developers CLOUD HOSTING •  Flexible •  Elastic •  Pay-as-you-go
  25. 25. Hybrid  Case  Study:   Load  Balancer   Rackspace   Dedicated   Rackspace   Cloud   Public   Internet   No  charge  for  bandwidth  on   private  network  
  26. 26. Cloud  Strategy   Should  I  move  to  the  cloud?   How  do  I  move  to  the  cloud?   RACKSPACE | www.rackspace.com
  27. 27. How  Can  You  Get  Started?   Host  your  website   Host  non-­‐criccal  applicacons   Host  your  mobile  applicacon   Backup  your  data   Test  and  Development  –  give  your  developers  access   If  you  currently  have  a  server  in-­‐house  or  are  looking  to  purchase  one  come  and  talk  to  us.   RACKSPACE | www.rackspace.com
  28. 28. QUESTIONS?   RACKSPACE | www.rackspace.com
  29. 29. Rackspace  has  not  par-cipated  in  any  data  mining  or  collec-on  of  customer  data   located  within  its  hosted  compu-ng  environments  for  law  enforcement  or  security   agencies,  including  the  "PRISM"  or  "BLARNEY"  programs.    We  are  prohibited  from   accessing  and  disclosing  customer  data  stored  on  their  servers  or  storage  devices  in  our   data  centers  without  a  properly  issued,  lawful  request  from  a  court  [or  competent  body]   with  jurisdic-on  over  both  Rackspace  and  the  data  sought.       Rackspace  is  adamant  about  protec-ng  the  privacy  rights  of  our  customers  and  we   con-nue  to  enforce  policies  to  help  ensure  customer-­‐owned  data  is  secure.    For   addi-onal  informa-on  on  these  polices,  see  Alan  Schoenbaum’s  (our  GC)  answer  to  a   related  ques-on  on  the  Open  Cloud  Community  page:   hXps://community.rackspace.com/general/f/34/p/791/1347#1347.       RACKSPACE | www.rackspace.com

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