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How To Get to the Top of Google: Joshua J. Steimle at SMECC - 20130325

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SEO 101 for Self Storage
Fundamentals of Search Engine Optimization

Last Revised Date: March, 2013
Author: Joshua Steimle

1
1
SEO 101 for Self Storage
Fundamentals of Search Engine Optimization

What does SEO stand for?

PAGE: 1 of 6
2
SEO 101 for Self Storage
Fundamentals of Search Engine Optimization

What does SEO stand for?
Search Engine Optimization

PAGE: 1 of 6
2
SEO 101 for Self Storage
Fundamentals of Search Engine Optimization

What is a search engine?

PAGE: 1 of 6
3
SEO 101 for Self Storage
Fundamentals of Search Engine Optimization

What is a search engine?
Google, Bing, Baidu, etc.

PAGE: 1 of 6
3
SEO 101 for Self Storage
Fundamentals of Search Engine Optimization

Worldwide Market Share

PAGE: 1 of 6
4

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How To Get to the Top of Google: Joshua J. Steimle at SMECC - 20130325

  • 1. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Last Revised Date: March, 2013 Author: Joshua Steimle 1 1
  • 2. SEO 101 for Self Storage Fundamentals of Search Engine Optimization What does SEO stand for? PAGE: 1 of 6 2
  • 3. SEO 101 for Self Storage Fundamentals of Search Engine Optimization What does SEO stand for? Search Engine Optimization PAGE: 1 of 6 2
  • 4. SEO 101 for Self Storage Fundamentals of Search Engine Optimization What is a search engine? PAGE: 1 of 6 3
  • 5. SEO 101 for Self Storage Fundamentals of Search Engine Optimization What is a search engine? Google, Bing, Baidu, etc. PAGE: 1 of 6 3
  • 6. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Worldwide Market Share PAGE: 1 of 6 4
  • 7. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Worldwide Market Share Google, Baidu, Yahoo, etc. PAGE: 1 of 6 4
  • 8. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. PAGE: 1 of 6 5
  • 9. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. All search engines want the same things... PAGE: 1 of 6 5
  • 10. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. All search engines want the same things... • Traffic PAGE: 1 of 6 5
  • 11. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. All search engines want the same things... • Traffic • Traffic PAGE: 1 of 6 5
  • 12. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. All search engines want the same things... • Traffic • Traffic • Traffic PAGE: 1 of 6 5
  • 13. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. All search engines want the same things... • Traffic • Traffic • Traffic • Money PAGE: 1 of 6 5
  • 14. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Engine Revenues 6
  • 15. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Engine Revenues Advertising 6
  • 16. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Pay-Per-Click (PPC) 7
  • 17. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Pay-Per-Click (PPC) What is it? 7
  • 18. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Pay-Per-Click (PPC) What is it? 7
  • 19. 8
  • 20. SEO 101 for Self Storage Fundamentals of Search Engine Optimization More Traffic = More $$$ 9
  • 21. SEO 101 for Self Storage Fundamentals of Search Engine Optimization More Traffic = More $$$ How do search engines generate traffic? 9
  • 22. SEO 101 for Self Storage Fundamentals of Search Engine Optimization More Traffic = More $$$ How do search engines generate traffic? • By giving visitors what they want 9
  • 23. 10
  • 24. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results PAGE: 1 of 6 11
  • 25. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? PAGE: 1 of 6 11
  • 26. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results PAGE: 1 of 6 11
  • 27. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results • Largely determined by advertisers PAGE: 1 of 6 11
  • 28. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results • Largely determined by advertisers • Assisted by search engines PAGE: 1 of 6 11
  • 29. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results • Largely determined by advertisers • Assisted by search engines • “Natural” or “Organic” search results PAGE: 1 of 6 11
  • 30. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results • Largely determined by advertisers • Assisted by search engines • “Natural” or “Organic” search results • Determined by search engines PAGE: 1 of 6 11
  • 31. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results • Largely determined by advertisers • Assisted by search engines • “Natural” or “Organic” search results • Determined by search engines • Algorithms PAGE: 1 of 6 11
  • 32. 12
  • 33. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Natural vs. Paid 6% Paid Natural 94% Source: Econsultancy, 2012 13
  • 34. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Natural vs. Paid Which is better? 6% Paid Natural 94% Source: Econsultancy, 2012 13
  • 35. 14
  • 36. SEO 101 for Self Storage Fundamentals of Search Engine Optimization How do I get to #1? PAGE: 14 of 16 15
  • 37. SEO 101 for Self Storage Fundamentals of Search Engine Optimization How do I get to #1? ABC, 123 PAGE: 14 of 16 15
  • 38. 16