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How To Get to the Top of Google: Joshua J. Steimle at SMECC - 20130325

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How To Get to the Top of Google: Joshua J. Steimle at SMECC - 20130325

  1. 1. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Last Revised Date: March, 2013 Author: Joshua Steimle 1 1
  2. 2. SEO 101 for Self Storage Fundamentals of Search Engine Optimization What does SEO stand for? PAGE: 1 of 6 2
  3. 3. SEO 101 for Self Storage Fundamentals of Search Engine Optimization What does SEO stand for? Search Engine Optimization PAGE: 1 of 6 2
  4. 4. SEO 101 for Self Storage Fundamentals of Search Engine Optimization What is a search engine? PAGE: 1 of 6 3
  5. 5. SEO 101 for Self Storage Fundamentals of Search Engine Optimization What is a search engine? Google, Bing, Baidu, etc. PAGE: 1 of 6 3
  6. 6. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Worldwide Market Share PAGE: 1 of 6 4
  7. 7. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Worldwide Market Share Google, Baidu, Yahoo, etc. PAGE: 1 of 6 4
  8. 8. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. PAGE: 1 of 6 5
  9. 9. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. All search engines want the same things... PAGE: 1 of 6 5
  10. 10. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. All search engines want the same things... • Traffic PAGE: 1 of 6 5
  11. 11. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. All search engines want the same things... • Traffic • Traffic PAGE: 1 of 6 5
  12. 12. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. All search engines want the same things... • Traffic • Traffic • Traffic PAGE: 1 of 6 5
  13. 13. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Differences? Not so much. All search engines want the same things... • Traffic • Traffic • Traffic • Money PAGE: 1 of 6 5
  14. 14. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Engine Revenues 6
  15. 15. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Engine Revenues Advertising 6
  16. 16. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Pay-Per-Click (PPC) 7
  17. 17. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Pay-Per-Click (PPC) What is it? 7
  18. 18. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Pay-Per-Click (PPC) What is it? 7
  19. 19. 8
  20. 20. SEO 101 for Self Storage Fundamentals of Search Engine Optimization More Traffic = More $$$ 9
  21. 21. SEO 101 for Self Storage Fundamentals of Search Engine Optimization More Traffic = More $$$ How do search engines generate traffic? 9
  22. 22. SEO 101 for Self Storage Fundamentals of Search Engine Optimization More Traffic = More $$$ How do search engines generate traffic? • By giving visitors what they want 9
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  24. 24. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results PAGE: 1 of 6 11
  25. 25. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? PAGE: 1 of 6 11
  26. 26. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results PAGE: 1 of 6 11
  27. 27. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results • Largely determined by advertisers PAGE: 1 of 6 11
  28. 28. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results • Largely determined by advertisers • Assisted by search engines PAGE: 1 of 6 11
  29. 29. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results • Largely determined by advertisers • Assisted by search engines • “Natural” or “Organic” search results PAGE: 1 of 6 11
  30. 30. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results • Largely determined by advertisers • Assisted by search engines • “Natural” or “Organic” search results • Determined by search engines PAGE: 1 of 6 11
  31. 31. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Search Results Where do they come from? • Paid search results • Largely determined by advertisers • Assisted by search engines • “Natural” or “Organic” search results • Determined by search engines • Algorithms PAGE: 1 of 6 11
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  33. 33. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Natural vs. Paid 6% Paid Natural 94% Source: Econsultancy, 2012 13
  34. 34. SEO 101 for Self Storage Fundamentals of Search Engine Optimization Natural vs. Paid Which is better? 6% Paid Natural 94% Source: Econsultancy, 2012 13
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  36. 36. SEO 101 for Self Storage Fundamentals of Search Engine Optimization How do I get to #1? PAGE: 14 of 16 15
  37. 37. SEO 101 for Self Storage Fundamentals of Search Engine Optimization How do I get to #1? ABC, 123 PAGE: 14 of 16 15
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  39. 39. Questions 17

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