1. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Last Revised Date: March, 2013
Author: Joshua Steimle
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2. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
What does SEO stand for?
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3. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
What does SEO stand for?
Search Engine Optimization
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4. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
What is a search engine?
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5. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
What is a search engine?
Google, Bing, Baidu, etc.
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6. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Worldwide Market Share
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7. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Worldwide Market Share
Google, Baidu, Yahoo, etc.
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8. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Differences? Not so much.
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9. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Differences? Not so much.
All search engines want the same things...
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10. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Differences? Not so much.
All search engines want the same things...
• Traffic
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11. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Differences? Not so much.
All search engines want the same things...
• Traffic
• Traffic
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12. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Differences? Not so much.
All search engines want the same things...
• Traffic
• Traffic
• Traffic
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13. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Differences? Not so much.
All search engines want the same things...
• Traffic
• Traffic
• Traffic
• Money
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14. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Search Engine Revenues
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15. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Search Engine Revenues
Advertising
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16. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Pay-Per-Click (PPC)
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17. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Pay-Per-Click (PPC)
What is it?
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18. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Pay-Per-Click (PPC)
What is it?
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20. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
More Traffic = More $$$
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21. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
More Traffic = More $$$
How do search engines generate traffic?
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22. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
More Traffic = More $$$
How do search engines generate traffic?
• By
giving visitors what they want
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24. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Search Results
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25. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Search Results
Where do they come from?
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26. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Search Results
Where do they come from?
• Paid
search results
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27. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Search Results
Where do they come from?
• Paid
search results
• Largely determined by advertisers
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28. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Search Results
Where do they come from?
• Paid
search results
• Largely determined by advertisers
• Assisted by search engines
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29. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Search Results
Where do they come from?
• Paid
search results
• Largely determined by advertisers
• Assisted by search engines
• “Natural” or “Organic” search results
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30. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Search Results
Where do they come from?
• Paid
search results
• Largely determined by advertisers
• Assisted by search engines
• “Natural” or “Organic” search results
• Determined by search engines
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31. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Search Results
Where do they come from?
• Paid
search results
• Largely determined by advertisers
• Assisted by search engines
• “Natural” or “Organic” search results
• Determined by search engines
• Algorithms
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33. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Natural vs. Paid
6%
Paid
Natural
94%
Source: Econsultancy, 2012
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34. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
Natural vs. Paid
Which is better?
6%
Paid
Natural
94%
Source: Econsultancy, 2012
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36. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
How do I get to #1?
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37. SEO 101 for Self Storage
Fundamentals of Search Engine Optimization
How do I get to #1?
ABC, 123
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39. Questions
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