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Die Shopsuche als Conversion-Treiber

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Die Shopsuche als Conversion-Treiber

  1. 1. Ihre Produktsuche als Conversion-Treiber Best Practice Lösungen Expertenwebinar - 20.03.2014
  2. 2. Wer ist smec? 70 ~1,5 Mio. € Führende E-Commerce Agentur 100 Accounts 10 Mio. € Mediabudget
  3. 3. Hüseyin Gürbey Produktmanager Produktsuche T +43 (0) 699 14 1111 34 M hueseyin.guerbey@smarter-ecommerce.com
  4. 4. Wie zufrieden sind Sie mit Ihrer Produktsuche?
  5. 5. Was meinen Online Händler? Umfrage unter Shop-Betreibern, die bereits eine optimierte Shop-Suche einsetzen. 62 %sprechen von höherer Kundenzufriedenheit 53 %sagen die Conversionrate ist gestiegen 34 %geben an, dass sich die Kundenbindung erhöht hat
  6. 6. 80%nutzen die Suchfunktion
  7. 7. jeder Drittewird nicht fündig
  8. 8. Wie Sie Ihre Produktsuche optimieren Best Practice Lösungen
  9. 9. Eindeutiges Suchfeld
  10. 10. min. 27 Zeichen
  11. 11. Find as you type Instant Search
  12. 12. Gruppierte Vorschau Overlay angepasst an Corporate Design
  13. 13. Fehlertoleranz & Synonyme
  14. 14. Acrylglas & Arcylglas Akkuschrauber & Akuschrauber Halskette & Halsketten Albert Kamü & Albert Camus Kärcher & Hochdruckreiniger Tippfehler Rechtschreibfehler Singular Plural Orthografie Synonyme Wandkalender & Wand-Kalender Schreibweisen
  15. 15. Synonyme schiski cashmerekashmir haubemütze skibrillegoggle lampeleuchte hoodiekaputzenpulli pantshose pinkrosa sakkoJackett westegillet stofftierkuscheltier couchsofa
  16. 16. Facettierte Navigation Filtern von Suchergebnissen
  17. 17. Reihenfolge der Auswahl Deselektierung Anzahl der Ergebnisse 1. Klick Sorte: G. Muskateller 2. Klick Land: Österreich 3. Klick Preis: 10 - 20 Euro
  18. 18. No-Result Seite Zero Hit Management
  19. 19. Textd
  20. 20. Reporting & Optimierung Was sind aktuelle Trends?
  21. 21. Mobile Search
  22. 22. „Research online, purchase offline“
  23. 23. Ihr Feedback Wie hat Ihnen unser Webinar gefallen?
  24. 24. F & A Session Bitte stellen Sie uns jetzt Ihre Fragen!
  25. 25. Vielen Dank für Ihre Teilnahme! Fragen - Wünsche - Anregungen? Kontaktieren Sie uns! T +43 (0) 699 14 1111 34 M hueseyin.guerbey@smarter-ecommerce.com

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