Many institutions recognize the importance of the emerging Latin American market as part of their student diversification strategy. Surprisingly, many of them are employing the same
recruitment strategies they have used domestically -- or in India and China -- with marginal success. What are the best practices to reach this key and fast-growing market? What are the cultural considerations that must be understood first? What are the unique programs many institutions overlook? What are the most common mistakes many make when trying to recruit from here? Is your institution prepared to reach this important market? Relying on experience
from an initial outreach in 2011 through today, the presenters offer advice on important considerations and best practices. In addition, the presenters will discuss key market trends, valuable insights and new programs happening in Latin America to help you understand and develop a successful strategy to reach this meaningful market.