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Estrategias Digitales - Especial Pokémon GO

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Estrategias digitales de Nintendo

Conoce las estrategias digitales de Colombia y del mundo que nos inspiraron esta semana. En SM Digital nos gusta compartir estas estrategias digitales creativas e innovadoras para crear cultura digital.

Visita nuestro blog para más información de actualidad digital: www.smdigital.com.co/blog/

Published in: Internet
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Estrategias Digitales - Especial Pokémon GO

  1. 1. DIGITAL BREAK // JULIO 21 DE 2016 ESPECIAL: POKÉMON GO
  2. 2. ACTUALIDAD DIGITAL // POKÉMON GO
  3. 3. ACTUALIDAD DIGITAL // POKÉMON GO - 1990 - Realidad aumentada - GPS y Google Maps - Objetivo: atrapar pokemones - App store y Google Play - Australia, Nueva Zelanda, USA, Japón. - Niantic INC
  4. 4. ACTUALIDAD DIGITAL // POKÉMON GO “ Algunas instituciones, como el Museo del Holocausto en Estados Unidos, han pedido que se los saque del juego: perseguir criaturas extraordinarias en lugares como ése se considera, cuando menos, inapropiado” BBC NOTICIAS
  5. 5. POKÉMON GO... ¿CASO DE ÉXITO? - POKEMON GANA AL PORNO EN GOOGLE TRENDS - PORNHUB: 11 DE JULIO AUMENTARON LAS BÚSQUEDAS EN UN 136% ‘POKEMON GO’
  6. 6. POKÉMON GO... ¿CASO DE ÉXITO? “VIDEOJUEGO PARA MÓVIL MÁS EXITOSO DE ESTADOS UNIDOS” Survey Monkey Intelligence
  7. 7. POKÉMON GO... ¿CASO DE ÉXITO? Datos: 11 de julio de 2016 Sensor Tower
  8. 8. POKÉMON GO... ¿CASO DE ÉXITO? - Pokémon Go gana en descargas a Tinder, Dos días después del lanzamiento, la app del videojuego ya se había instalado en el 5.,6% de los dispositivos de Android en Estados Unidos, según Similarweb. Se acerca a Twitter, Snapchat y Google Maps.
  9. 9. POKÉMON GO... ¿CASO DE ÉXITO?
  10. 10. POKÉMON GO // NINTENDO Al 19 de julio de 2016: Se ha revalorizado en más de un 120% 38350 millones de euros
  11. 11. POKÉMON GO // NINTENDO
  12. 12. POKÉMON GO // NINTENDO Aporte de: POKÉPARADAS PATROCINADAS
  13. 13. PLAYBOY // POKÉMON GO
  14. 14. EASY TAXI // POKÉMON GO Un día de TAXI GRATIS en un EASY, para recorrer la ciudad buscando criaturas del juego y así puedas convertirte en el mejor entrenador.
  15. 15. SPOTIFY MÉXICO // POKÉMON GO
  16. 16. BRONCOS DE DENVER // POKÉMON GO
  17. 17. MICROSOFT // POKÉMON GO
  18. 18. POKÉMON GO
  19. 19. CITY SEN // POKEMON GO
  20. 20. OTRAS ESTRATEGIAS DIGITALES
  21. 21. INDEPENDIENTE VALLE
  22. 22. POINT FORT // EL VALOR DE LAS COSAS Aporte de:
  23. 23. VIBBO // LO VIVO Y LUEGO LO VENDO Aporte de:
  24. 24. LITORAL // TODAVÍA QUEDA ESPERANZA Aporte de:

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