WHAT IS MEDIA CONVERGENCE? How do you access TV? Where do you get hold of and listen to music? How and where do you watch films? What do you use your phone for? Just texting? Do you own an Mp3 player? Mp4 player? Can it do anything but play digital music? How do you listen to the radio? Do you have a games console? Do you play games alone now?
THE DIGITAL AGE/ WORLD We have entered a time where all media has been digitised – turned into computer files that we can access. The digital switchover to digital TV ( from analogue TV) was completed in March 2012. We can stream TV programmes and films from our computers, digital TVs and games consoles and listen to the radio online ( some radio stations are digitally exclusive e.g., BBC 1Extra.) Read magazines and newspapers online or on an iPad. We are all ‘digital natives’ now! Our consumption of the media has never been so quick and so easy!
WHAT IS MEDIA CONVERGENCE? We can access ALL MEDIA ONLINE! (This is media convergence.) Convergence is part of a much broader change in the media that is being brought about by new technology (The Internet and Web 2.0.) Convergent technology includes digital TV, consoles , smart phones and computers (one device not multiple ones.) The media is adapting to an audience that spends most of its time ONLINE!
THE INTERNET The World has changed…- We can feel it in the wind- We can see it on the screens- We can hear it from the iPhones
The world changed in 2007 Facebook/ MySpace/ Bebo Twitter/ Blogger/ Seesmic Web 2.0 is a revolution…
Web 1.0 Tim Berners-Lee, A British computerScientist created the World Wide WebIn 1989.He had a vision of an Internet where itsusers interacted with and createdmaterial/information.However, for a long time websiteswere a strictly one-way publishedMedia - a static system where users couldlook up information but didn’t interact - This is WEB 1.0
Web 2.0 Web 2.0. is a term describing the trend in the use of Internet technology that aims to enhance creativity information sharing, and, most notably, collaboration among users. INTERACTIVITY! the term suggests a new version of the Internet, it does not refer to an update to any technical specifications… but to changes in the ways we use the Web.
Web 2.0 Stephen Fry, in the Guardian newspaper, describes Web 2.0 as:“…an idea in peoples heads rather than a reality. It’s actually an idea that the reciprocity between the user and the provider is whats emphasised. In other words, genuine interactivity, if you like, simply because people can upload as well as download.”
What is ‘WeMedia’? Essentially it is media created by the amateur- the audience- not by traditional media outlets/companies Termed UGC- User Generated Content These websites have been seen as creating ‘The Cult of the Amateur’ (Andrew Keenan 2007) Where amateur comment is now taken as seriously as information created by the media (journalists etc…) by the audience/ users. Has creates the idea of the ‘citizen journalist’
LonelyGirl15 lonelygirl15 is an interactive web-based video series which began in June 2006, on Youtube The show began by focusing on the life of a fictional teenage girl named Bree, whose YouTube username is the eponymous "lonelygirl15", but without revealing its fictional nature to its audience. After the fictional status of the show was revealed in September 2006, the show gradually evolved into a multi-character show including both character videoblogs and action sequences. http://www.youtube.com/watch?v=Kd15ku_BV
UGC AND VIRAL VIDEOS WHAT IS VIRAL CONTENT? WHAT DOES IT MEAN WHEN SOMEONE SAYS A VIDEO OR IMAGE HAS ‘GONE VIRAL’?
VIRAL CONTENT A viral video or image (Meme) is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media , blue-toothing and email. A video becoming viral is often unexpected, and an accident . The creation of the web 2.0 website YOUTUBE has helped in the creation of many viral videos.
Famous Viral Videos One of the first viral videos: http://www.youtube.com/watch?v=m-1qcbmJIwE&featur Nyan Cat: http://www.youtube.com/watch?v=QH2-TGUlwu4 Rebecca Black- Friday: http://www.youtube.com/watch?v=kfVsfOSbJY0 Fenton the Dog (Benton?) http://www.youtube.com/watch?v=bmpONxJ7JSw http://www.youtube.com/watch?v=vsbvL7Bctjc http://www.youtube.com/watch?v=VmtWIRKJ19k
VIRAL CONTENT AND MARKETING However media producers are increasingly working hard to create viral videos to market promote their products/films/artists but this is not something they can force! WHY DO YOU THINK THEY WANT THEIR VIDEOS/CONTENT TO GO VIRAL?
WHAT IS A MEME? An element of a culture or behaviour that may be passed from one individual to another by non- genetic means, esp. imitation. An image, video, etc. that is passed electronically from one Internet user to another
THE MUSIC INDUSTRY AND VIRALVIDEOS The group OK GO are well known for marketing their music by creating music videos that go viral. Their first and most famous is the ‘Treadmills video.’ http://www.youtube.com/watch?v=dTAAsCNK7R
WeMedia, UGC and Wikipedia A very good example of this is Wikipedia.org Even its co-founder Jimmy Wales has acknowledged there are real quality problems with the online work.
Some Wikipedia entries that havenow been deleted… From drummer: Someone who hangs out with musicians Idiosyncratic:My dad knew him. The Recorder: I played the Recorder when I was in 6th grade Newtons Laws of Motion:Newtons Fourth Law: "Dont sit under ripe apple trees Telekinesis:"Everyone who believes in telekinesis, raise my hand."
WeMedia These concepts have led to the development and evolution of web-based communities and hosted services, such as… social-networking sites wikis blogs folksonomies collaborative tagging, social classification, social indexing, and social tagging
Social Networking Facebook = 900 million Facebook users worldwide and the site is adding 100,000 new users each week. Twitter = 140 million users MySpace = 200 million and counting!
THE MUSIC INDUSTRY AND DISTRIBUTING ANDMAREKTING ONLINE WHERE DO WE GET OUR MUSIC FROM ONLINE? WHICH SITES/SOFTWARE DO YOU USE? DO YOU BUY ONLY DIGITAL MUSIC OR ALSO CDS? HOW MIGHT A LABEL MARKET THEIR ARTISTS ONLINE NOW IN THE DIGITAL AGE?
DISTRIBUTION ONLINE INTERNET/DIGITAL RADIO SPOTIFY ITUNES AMAZON YOUTUBE ARTISTS OFFICIAL WEBSITES
MARKETING ONLINE VEVO/YOUTUBE OFFICIAL WEBSITES SOCIAL NETWORKING SITES ( TWITTER AND FACEBOOK) VIRAL MARKETING CAMPAIGNS ( FAKE WEBSITES AND MEMES)