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  1. 1. The Representation of Men in the Media
  2. 2. This Weeks Objectives <ul><li>To know the stereotypical representation of men in the media </li></ul><ul><li>To explore the representation of men in film, computer games and advertising </li></ul><ul><li>To comment on the way these representations have changed over time </li></ul>
  3. 3. Traits of Masculinity <ul><li>Recap </li></ul>
  4. 4. Male Stereotypes <ul><li>Representations of men across all media tend to focus on the following: </li></ul><ul><li>Strength - physical and intellectual </li></ul><ul><li>Power </li></ul><ul><li>Sexual attractiveness (which may be based on the above) </li></ul><ul><li>Physique </li></ul><ul><li>Independence (of thought, action) </li></ul><ul><li>The Lone Hero: as independent and not needing to rely on others </li></ul>
  5. 5. Common Male Stereotypes in the Media
  6. 6. Common Male Stereotypes in the Media <ul><li>The Hero : saves the world, tough, strong, athletic, always gets the girl, often has a hyperbolic physique </li></ul><ul><li>The Breadwinner: The head of the family, brings money into the home </li></ul><ul><li>The Business Man: Smart suit, </li></ul><ul><li>responsible, intelligent etc… </li></ul>
  7. 7. Common Male Stereotypes in the Media <ul><li>The Father : Kind, strong, a moral compass, keeps the family together, sets the rules </li></ul><ul><li>The Authority Figure : President, politician, owner of a business empire - powerful </li></ul><ul><li>The ‘Outdoors’ Man : Can handle himself in strange and rough terrain e.g. Bear Grylls, Ross Kemp </li></ul>
  8. 8. A positive or negative representation? <ul><li>We have seen that stereotypes of women tend to offer a negative representation of women </li></ul><ul><li>Is this true of male stereotypes/representations? </li></ul>
  9. 9. Patriarchy <ul><li>The reason for the overly positive and dominant representations of men in the media is down to power </li></ul><ul><li>Many critics and theorists suggest that we have ( and still are) living within a Patriarchy </li></ul><ul><li>Patriarchy is a male run/ dominated society </li></ul><ul><li>Men have been in control of the media so have created positive representations that support their dominance ( hegemony.) </li></ul>
  10. 10. Changes in Male Representations <ul><li>Since the 1980’s there have been significant changes in the representations of men </li></ul><ul><li>New stereotypes have emerged that deviate from traditional masculine traits </li></ul><ul><li>Many argue this is mainly due to the ‘rise’ of Feminism and the equality of women in society </li></ul>
  11. 11. Changes in Male Representations <ul><li>The Hunk </li></ul><ul><li>The Metro-sexual </li></ul><ul><li>The ‘sensitive’ hero </li></ul><ul><li>The New Man </li></ul><ul><li>The ‘Lad’ (and Laddism) - this stereotype was seen to emerge in the media in the 1990’s to combat the above representations </li></ul>
  12. 12. The Fool <ul><li>The fool stereotype is a tried and tested formula </li></ul><ul><li>Often used in TV Sitcom , Comedy and </li></ul><ul><li>Comedy films </li></ul><ul><li>On the surface it may seem a very pejorative representation of men </li></ul><ul><li>However they always come out on top! </li></ul>
  13. 13. The Crisis of Masculinity- Social Contexts <ul><li>Since the late 1970-80’s men have been seen to be in a crisis - a crisis / confusion of identity </li></ul><ul><li>As women were occupying roles and jobs in society that were traditionally the domain of men - men did not know how or what they were supposed to be - what it means to be a man now </li></ul><ul><li>Traditional ideas of masculinity were/are changing </li></ul><ul><li>This led to a variety in their representations and roles in society </li></ul>
  14. 14. <ul><li>Old Spice Advert: </li></ul><ul><li> </li></ul><ul><li>Maltesers Advert: </li></ul>
  15. 15. How has representation of the male hero changed? <ul><li>View scenes from different decades </li></ul><ul><li>Write down the general ideas you get about the male action hero in these decades </li></ul>
  16. 16. 1970s <ul><li>Dirty Harry 1971 </li></ul><ul><li>The French Connection 1971 </li></ul><ul><li>1970s saw Action meet Spy genre following the success of Bond in the 1960s </li></ul>
  17. 17. 1980s <ul><li>Die Hard </li></ul><ul><li>Rambo 1982 </li></ul><ul><li>Terminator 1984 </li></ul><ul><li>When Action movies became big business in Hollywood </li></ul><ul><li>Summer blockbusters </li></ul>
  18. 18. 1990s <ul><li>The Fugitive 1993 </li></ul><ul><li>Armageddon 1998 </li></ul><ul><li>Face Off 1997 </li></ul><ul><li>Enemy of the State 1998 </li></ul><ul><li>How had the representation of men changed again? </li></ul>
  19. 19. 2000s <ul><li>The Matrix 2000 </li></ul><ul><li>Gone in 60 Seconds 2000 </li></ul><ul><li>Transformers 2007 </li></ul><ul><li>Gladiator 2000 </li></ul><ul><li>The Dark Knight 2008 </li></ul><ul><li>Two different types stand out here </li></ul>
  20. 20. Analysis Task- Film Extract <ul><li>Scott Pilgrim VS The World (2010) </li></ul>
  21. 21. Analysis Task- Men in Advertising