Question 2: How effective is thecombination of your main products and ancillary texts?
A brand is an easily identified mark, something that is easily recognisable and can be associated with a particular product.“Competitive branding became a necessity of themachine age – within a context of manufacturedsameness, image-based difference had to bemanufactured with the product.” Naomi Klein in her book No Logo (1999)
Brands are there so each artist/band of the samegenre can be different and can have their ownpersonality you could say.Many genres have their own brand such as popbeing bright and colour and rock being dark andgloomy but each band/artist want to stand out sothey make their brand their own personal touch sothey stand out against other artist of the samegenre.
Examples of artist brands… Katy Perry ChipmunkKaty Perry is a solo singer, she used the Chipmunk’s brand image is veryfact that people find her attractive as different to Katy Perry, he tries topart of her brand. On her albums she come across as ‘bad’ or has a ‘hard’wear little clothes and poses seductively. look about him. I think this isThis helps her have a larger target because he is rapper and mostaudience as she receives male fans from rappers are known as gang memberthe way she poses and female attention and are associated with thing likeas some females want to be like her. She drug etc. That’s why I think he triesalso uses bright colour to attract to come across this way so his brandattention. image will appeal to the audience of rap music.
The brand image we have created isquirky, funky and recognisable. We have kept thing constant through out our products such as the fox, the colours and the font.
We used the fox in our video We used brightjust like we use in our other colours in our videoproducts. This is one of the to make it quirkymost recognisable features like most indie popwithin our products. I think it videos. This is partworks as our brand image as it of our brand as itis different from other indie suggest that ourpop videos Video. products are funky and fun. http://www.youtube.com/watch?feature=play er_embedded&v=L9WQylVKk00The band is an important part of ourbrand image, especially the mainsinger. Usually the band member arewhat attracts fan to their product andthat’s why we show lots of close up ofthe band members in our video.
Logo. As you can see we have kept the fox constantThe font used is through out ourthe same product as this is anacross all our element of our brand.products. The shape used around the logo reflects the shape of a guitar pick, we purposely picked this shape as most indie pop The colours used in this are band use instruments like colourful reflecting on the guitars and we used then colour we used in the video. in our band as well.
We have also created a ‘mug shot’ We havetheme across our ancillary task, this includedis part of our brand image. images of the band memberThe font which sumsused is up thethe same importanceacross of the brandour as the brandproducts. image is to promote the band and theirThe fox is present in this products.product as well, thisshows that the productbelongs to our brand. Digi-pack.
Advert.The advert consist ofdifferent part of our brandimage such as;. The ‘mug shot theme’.. The use of the fox acrossour products. The font we used.The band members areincluded
Overall…I think our brand image was successful. I thinkwe stuck to our brand image through out all ofour products and I think it is a recognisablebrand image. When we asked people about ourbrand image they said that the fox was the bestpart of it and if they saw that fox on a productthey would think it belong to our products.