How Effective is the combination of your main products and ancillary texts? Mehnan Ahmad
BrandingBrand is more than a product as a brand is the particular make of the product. A brand oftenrefers to more than one product. Branding is about creating an image that people link to aparticular type of product. Therefore branding is more than advertising however advertisingwould be one part of the brandings grand plan.Brands turn a product into something unique and special to help them sell and they workbecause they offer us a form of guarantee, a set of ready made values attached to a productthat we too can adopt upon purchase. Repeated buying of a product over time creates afriendship like a bond with the product.Branding is important for music industries as particular music genres have their own musicvideo style and iconography and branding helps to develop the artists own star iconography.Therefore branding is important for our music video as we want to create a star for the R&Bgenre with his own style and iconography. We are using Chris Brown/Bow wow as aninspiration as to how we want our artist to come across to the audience.
Our brand ImageAs a group we decided to follow thebrand images similar to artists likeChris Brown (who was our maininspiration), Justin Timberlake, BowWow, Jay Sean. We wanted to create aladies man, who was cool, youthful,very fun, and someone who teenagerswould look up to as a role model. Alsoin order for out artist to fit the RnBgenre, we decided that these artistswould be the best to follow.
Album CoverThe fedora hat Silver ‘Bling bling’ stud connatatesconnotates a ladies man, youthfulness and gives our artist aand a gentleman, also has a badboy look.Urban/RnB feel to it so fits wellWith the genre. Silver chain as RnB Artists generally wear some bling around their neck/wrists.Black shirt also connotates aGentleman/ ladies man, and isvery youthful, but also White tie connotates purity andconnotates a badboy and rebel innocence, yet giving him a very youthful and gentleman look. Also styled with the black shirt makes himDark Background with bright look urban and trendy, fits in well with colours and flashy lighting effects fits in well the RnB genre and brand image.with the RnB genre and makes the artiststand out more.
Contents (Left inner panel) Silver ‘Bling bling’ stud connatates youthfulness and gives our artist a badboy look. Black Skinny tie connotates youthfulness and gives him a very cool and gentleman image, yet keeping him fresh and newBlack Background fitsIn well with the RnB Low V-cut top connotates cool, funky,Genre as it gives all trendy, youthful and fresh. Also gives athe focus and sort of sexy look yet keeps it veryattention on to the urban. Fits in well with the brandmain artist image.
Thank You Page (inner Right panel)Black sunglasses connotates Silver ‘Bling bling’ stud connatatesfresh, funky, cool, youthful, youthfulness and gives our artist aurban/hip hop, and new. badboy look.Fits in with the chosen brandimage. Black Skinny tie connotates youthfulness and gives him a very cool and gentleman image, yet keeping himPose, showing half of face, fresh and newinspired by chris brown, givesa mysterious yet youthfullook. Shows off the Bling stud, Dark background, with the hints ofand the hairstyle. flashy orange/gold effects. Also the white outline/glow around artist makes the main artist stand out more and focuses all attention on him.
Back Cover Silver ‘Bling bling’ stud connatates youthfulness and gives our artist aDark background, with the hints of badboy look.flashy orange/gold effects. Also thewhite outline/glow around artist Silver chain as RnB Artists generallyMakes the main artist stand out wear some bling around theirmore and focuses all attention on neck/wrists. Also Bling Blind belt whichhim. also fits in with the desired brand image White tie connotates purity and innocence, yet giving him a very youthful and gentleman look. Also styled with the black shirt makes him look urban and trendy, fits in well with the RnB genre and brand image.
Music Advert Silver ‘Bling bling’ stud connatates youthfulness and gives our artist a Dark background, with the hints of badboy look. flashy red/pink effects. Also the white outline/glow around artist Makes the main artist stand out The fedora hat more and focuses all attention on connotates a ladies man, him. and a gentleman, also has a Urban/RnB feel to it so fits well With the genre.Silver chain as RnB Artists generallywear some bling around theirneck/wrists. Also Bling Blind belt Black v neck tshirt also connotates aWhich also fits in with the desired very youthful badboy and rebelBrand image.
Music VideoWe have constructed our brand image in our music video as well as ourancillary tasks. We kept using the same couple of outfits ( we had aboutfour/five different ones) as we wanted to keep it consistent but not toorepetitive and boring. We also used a lot of bling in the video, not only on ourartist in the form of chains and earrings but also in the background of thevideo (the flashy lighting background). All our video was shot in the studiowhere most RnB genre videos are based. Also we had a female love interestpresent in the video which is common in RnB music videos. All our wardrobechoices for our artist where very RnB styled, inspired by Chris Brown, BowWow and Jay Sean, which shows our audience our intended brand image forour artist in the music video. We kept it simple and reduced it to a couple ofcolours for now as we are still defining our artists brand image to ouraudience.