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Using Digital Technology to Engage the Fans


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Using Digital Technology to Engage the Fans

  1. 1. MCFLY.USING THE NET/ Frankie Molyneux and Timon Holden KEEPING FANS (partly) ENGAGED
  2. 2. SUPERCIT Y.MCFLY.COMThis website helps fans interact and connect with them and each other via pictures, chat rooms and videos.Mcfly regularly upload videos of their concerts and them messing around back stage, pictures from photo shoots ect. They also give updates on band news, and their movement to keep the fans updated. And also they have a diary so people can always see what they are up too on a daily basis.
  3. 3. SUPERCIT Y (CONTINUED…)There are links to itunes, amazon and where people can buy their albums and singles. You can also create a personalized CD with a special feature.There is also band merchandise available for sale, like t-shirts hoodies and posters.Also on the website, tickets are available for purchase, to their concerts on tour.
  4. 4. SUPPORT MCFLY COMPETITIONIt was set up in 2011.This competition is for fans and allows them to vote who they would like to support on McFly on tour.It is a battle of the bands style competition that offers 26 bands and allow the band to vote the winners
  5. 5. BATTLE OF THE FANS COMPETITIONTo promote the 2012 memory lane tour, they arranged a competition to win tickets, a meet and greet and autograph programs.It encouraged fans to get involved with the band.To enter they had to video themselves covering a McFly song and uploading it toThen they had to enter it onto the website and receive votes to win.
  6. 6. MCFLY PIONEERS. ‘mcfly pioneers,’ is a nickname given to the fans of McFly. For example Justin Bieber has his ‘belibers,’ and Lady Gaga has her “little monsters.’ It gives them a sense of belonging, when they know there are other people out there who can relate to McFly like they do and they really enjoy the music and members of the band. It also creates a close personal relationship with the band and the fans and with constant updates and photos on the pioneers page they feel like they have a good connection with McFly.