Lady gaga and audience response

1,138 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,138
On SlideShare
0
From Embeds
0
Number of Embeds
269
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Lady gaga and audience response

  1. 1. LADY GAGA AND AUDIENCE RESPONSE1) Who do you think her target audience is? (Demographics and Psychographics.)2) Do you think she attracts any secondary audiences? Who and why?3) Why does she appeal to her target audience? (OR how has she constructed herself to appeal to them?) You can use David Gauntlett’s Pick n Mix audience theory here too!
  2. 2. 4) How has she used digital technology to appeal and attract her target audience?5) What pleasures does Lady Gaga offer her target and secondary audiences? (Also use Blumler, McQuail and Browns Uses and Gratifications Theory.)6) What is her brand image? Which reading do you think the target audience will take to this ideological message? (Stuart Hall’s Reception Theory)7) Can you find any evidence where audience members (or critics/ the press) have taken an oppositional reading of Gaga as a star? Look online at newspaper websites: www.guardian.co.uk, celebrity gossip sites, Google etc…

×