How effective is the combination of your main

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Jessica Dexter

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How effective is the combination of your main

  1. 1. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCTS AND YOUR ANCILLARY TASKS? By Jessica Dexter…
  2. 2. WHAT IS A BRAND? <ul><li>A brand is the identity of a specific product or business. A brand can take many forms, including a name, sign, symbol, colour combination or Slogan. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. </li></ul><ul><li>For example, here are some examples of popular or famous brand images…. </li></ul>
  3. 4. MUSIC BRAND IDENTITY. <ul><li>Many bands have a band identity or image that they follow. For bands and artists to be noticed and recognised by the public and audience, record labels usually create a band image/identity to create more sales and public appeal. This is why it is important, it makes band more popular among a wider range of audiences and brings in a lot more sales for the record labels. In some situations, brand imaging is sometimes stuck with the band, so whenever a logo or certain object is brought it, it instantly creates the image of the band or artist. For example, Lady Gaga is a perfect example of brand image… </li></ul>
  4. 5. <ul><li>Lady Gaga’s brand image is her fashion as you can tell by the photo’s on the right, her fashion is portrayed in her music videos such as Bad Romance and Telephone. Her Album, The Fame also includes her brand of fashion, which makes audiences know straight away this is Lady Gaga. Fashion is her brand identity and it is shown through videos, albums and award shows. </li></ul>BRAND IMAGE: LADY GAGA
  5. 6. OUR BRAND IMAGE.. <ul><li>Our brand image is for a certain type and age range of people. We wanted female audiences to enjoy our artist, who are white Caucasian between the ages of 15 to 20. So by using this information from an audience we wanted to aim for, we decided to have a unique, bold artist with upbeat music and a different fashion style. We looked at artists such as Taylor Swift, Natasha Bedingfield and Eliza Doolittle, which all have followings of teenage fans. </li></ul>
  6. 7. COMPARISONS.. Colourful, playful outfits. Posing, different, face forward . Make up: red lipstick . Unique hairstyles.
  7. 8. ALLISON CROWE.. <ul><li>When finding our song the artist name was Allison Crowe, which we decided to stick with. But we needed to find a logo for our artist, which would be seen on magazine advertisements and the album cover. To find this we searched DaFont and soon our logo was this.. </li></ul><ul><li>As you can see we have incorporated a green bird on the I and at the end of the album name. This is a small part of our brand identity. The font of this is a normal writing style, how some people write, so it seems as though our artist has done it herself, a small personal touch. </li></ul>
  8. 9. … <ul><li>Although the font is in black, we wanted it to stand out over the bright colours that our artist was going to be wearing. However, the green of the bird gives it a more vintage, quirky feel towards the album and artist. </li></ul><ul><li>The font also aims towards our target audience as it’s quirky and not to bold, so audiences don’t receive the wrong impression over our artist and the album. </li></ul>
  9. 10. MUSIC VIDEO. <ul><li>Because our music video is about a young girl, who doesn’t feel confident about herself or how she dresses, we wanted to show audiences that music videos can relate to a lot of problems that young girls do face today. This gives our target audience a better idea that our artist is about real life situations, not videos with meaningless situations involved. We got our inspiration from videos such as Taylor Swifts ‘You belong with me.’ </li></ul>
  10. 11. MUSIC VIDEO. <ul><li>Throughout our music video, we used bright colours such as purples and pinks of heather, as she is our artist and all focus should be on her. We also wanted her to be different to other artists, which is shown through hair style and fashion. </li></ul><ul><li>As you can see she is in a woods, with leaves falling behind her. This image behind her tells the audiences that the genre of our music video is pop/folk. </li></ul>
  11. 12. ANCILLARY TASK.. <ul><li>For our ancillary tasks we created a digi-pak. We wanted to create bright, vibrate colours to make the album stand our from all others you see on shelves, so we created a splash, which we use throughout the album and magazine advertisement. As you can see colours such as blues, pinks, yellows and greens are there. This appeals more to a teenage girl audience as these colours more commonly are there favourite. </li></ul>
  12. 13. DIGI-PACK. <ul><li>As you can see here, we have used the splash behind some lyrics on one page of the digi-pack as well as trees in the background, which were the same in the music video that we filmed behind our artist. As well heather is dressed in her outfit worn in the music video, which stands out along with the splash colours. </li></ul>
  13. 14. DIGI-PACK. <ul><li>Here is our front cover for our album. As you can see we have used our splash, which is used through the whole digi-pack, as well as our brand logo of Allison Crowe, including the bird on the end. Our artist’s outfit is the same again, in a bright outside, fitting with all colours included in the album. This appeals to our target audience as it’s bright, fun looking and unique. The same font and splash has also been used on our CD cover. </li></ul>
  14. 15. DIGI-PACK. <ul><li>Here is our digi-pack all together and as you can see the splash is used in every frame . </li></ul>
  15. 16. MAGAZINE ADVERTISEMENT. <ul><li>When creating our magazine advertisement, we wanted to use the same style we used when creating our Digi-Pack. We wanted bright, vibrant colours with that hint of quirkiness, as well as using the same yellow that we used for the background of our CD cover, which we planned to use again, as it was not used as much. We also decided to choose a different picture of our artist as it would then bee seen as separate from the album. </li></ul>
  16. 17. MAGAZINE ADVERTISEMENT. <ul><li>Here is our magazine advertisement, as you can see, we have every detail that magazine advertisement has. For example we have features such as they release date, the font and name of artist and album on the top left, and finally websites or places where you can find the artist or buy the album. We also included the large splash, which was included on the front of the magazine, as well as a new photo of our artist, however, still in the same purple, bright outfit. </li></ul>
  17. 18. FONTS.. <ul><li>As you can see there are a few additions to the magazine advertisement that are not found on the digi-pack such as this sketchy, scribble writing telling audiences the day of the release of the album. </li></ul><ul><li>We decided to use this font as it appeals again more to our audience, but as well as that it stands out and opens the audience to a more wider one. </li></ul>
  18. 19. MAGAZINE.. <ul><li>The picture of our artist we used is of her still in the same outfit, with a different pose, however same makeup and bright red hair style, this continuity shows that the album is as colourful and unique as you see the picture of our artist in the magazine. This style appeals to our audiences as it is bright and unique as well as it gives the audience more a fashion statement. </li></ul>
  19. 20. FINALLY.. <ul><li>Throughout our project we have kept continuity throughout the music video, digi-pack and magazine advertisement. By keeping this continuity it appeals more to our young 15-20 female teenage audience, it also keeps the album and make the music video look exciting for those who are not a target audience. </li></ul>

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