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  1. 1. Glee (2009- onwards)Dir/Producers: Brian Murphy and Brad FalchuckMS4: The Television Industry
  2. 2. • Glee is an American musical comedy- drama television series that airs on the Fox network in the United States and is made by Twentieth Television.• It focuses on the high school glee club ‘New Directions’ competing on the show choir competition circuit, while its members deal with relationships, sexuality and social issues. There have been 3 seasons.• Fox & Twentieth Television are owned by the News Corp. media conglomerate run by Rupert Murdoch.• The Fox Broadcasting Company and its affiliates operate many entertainment channels internationally, although these do not necessarily air the same programming as the U.S. network.
  3. 3. • Fox International Channels, domestic cable channels offering different formats of Fox programming in over thirty countries worldwide. – Fox – Fox Life – Fox Life HD – Fox Crime – FX – Fox Horror – Fox Movies – Fox Sports – Speed Channel – National Geographic Channel – National Geographic Channel HD – National Geographic Wild – National Geographic Adventure – National Geographic Music – National Geographic Junior – Cult – Next:HD – Voyage – Real Estate TV – BabyTV
  4. 4. A Global Programme• Glee has been syndicated for broadcast in many countries worldwide, including Australia, where cast members visited to promote the show prior to its September 2009 debut on Network 10 .• It also airs in Canada, New Zealand and Fiji.• It is broadcast in South Africa, where Fox beams the episodes directly to the M-Net broadcast centre in Johannesburg rather than delivering the tapes.• In addition, it airs in the United Kingdom, where E4 broadcast the first two seasons, showing episodes 2 months after they were first aired in the US.• SKY1 broadcast the series starting with the third season, airing episodes two days after their US broadcast.
  5. 5. • Why do you think SKY1 scheduled the programme this way?• Why do you think this scheduling was popular with the UK audience?
  6. 6. • The series also airs in Italy—a week later than the US broadcast, and dubbed into Italian—and in Lithuania.• In Ireland, most episodes premiere twenty hours after their US broadcast, making it the European Premiere. Episodes in Ireland air on TV3 and its sister channel 3e. Asian countries that broadcast Glee include the Philippines, India, Malaysia, Singapore, Indonesia and Japan.• The show began airing in Brazil (for the first time in a non- cable network) on July 2, 2011. Glee also airs in the Middle East and Persian Gulf via the Fox Series network.
  7. 7. Glee and Branding Marketing, Advertising and Promotions
  8. 8. Glee Research Task• In your groups you will be given a task to complete. You will then present your findings to the rest of the group.• Glee and the E4 Channel (and Channel 4 Broadcaster)• Glee Marketing, Advertising and Brand Image (Branding)• Glee and the Music (Marketing and Promotions)• Glee and Merchandise• Glee and Promotions• Glee and Fandom
  9. 9. Digital Marketing•
  10. 10. Marketing Strategies- Episodes• Guest Stars• Specials
  11. 11. Spin-Off TV programme• The Glee Project is an American Reality TV series that aired initially on the US on the Oxygen channel ( owned by NBC Universal)• It serves as an audition for the FOX musical comedy series Glee, and the prize for the winner is a seven-episode arc in the following season of the show.• The shows first season premiered in the US on June 12, 2011 and the second in 2012.• in the UK, the series began airing on SKY1 on July 14, 2011.• Glee executive producers Ryan Murphy and Dante Di Loreto are executive producers for The Glee Project.
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  13. 13. Spin Off TV Programmes• Answer the following questions in your groups:c) Why do you think FOX agreed to NBCUniversal making and broadcasting TGP?b) Why did they like the Reality TV format/genre of the programme?c) What advantages would this spin off programme have for Glee?
  14. 14. Glee and the Audience