Evaluation q2

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Evaluation q2

  1. 1. A brand is a product or service that has been specifically designed to be communicated or marketed to its designated audience easily. It is also used to distinguish the products from others
  2. 2. <ul><li>My brand image in an acoustic folk solo artist and is intending to appeal to the a wide audience including all ages due to the growth in the genre. </li></ul>
  3. 3. <ul><li>A brand identity is something that the audience can easily associate with a product. I have made my brand identity in the video by showing the artist on his own. Maybe smoking a cigarette or playing the guitar. As in the video I have also edited the colour grading for my album panels and album advertisement. I have used a similar shade of colour throughout to create the brand image of the artist. In the panels and advertisement he is seen to either be on his own in a sparse populated area or with a guitar and a cigarette. This had made the artist easily recognizable to its fans. </li></ul>
  4. 4. Both focus on the main artist, Both artist are alone Video similarities
  5. 5. <ul><li>Video differences </li></ul><ul><li>Colour saturation total opposite. This reflects the tone of the song </li></ul>
  6. 6. <ul><li>I have kept consistency throughout my products keeping the artist wearing similar clothing. I used a similar colour grade through out to make the artist products easily recognisable </li></ul>

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