Chris MartinHow effective is the combination of your main products and ancillary texts?
What is a brand?• A brand image is the known image of the artist or whatever is being sold. For example, Umbro use the famous ‘parallelogram’ symbol for their clothes. Another famous brand image is the ‘M’ symbolising fast food restaurant McDonald’s.
What is our brand image?Our brand image is of rebellion and anti-authority. This particularimage is what differentiates the band from others – much like inreality. However, it also links to what punk music is about – linking toNick Lacey’s theory of being ‘the same, but different’.
How have you constructed a sense of brand identity using media language?• We have done this in our video by emphasizing destruction as a ‘symptom’ of rebellion and anti-authority throughout – for example, the drummer is shown performing with a backdrop of a nuclear explosion. We have also used an abandoned building for the location shoot, showing the rebellious nature of the band (as they are not supposed to be there, nor are they wanted there – a trait of punk music and its fans). There is also physical destruction and vandalism in the video; for example, the guitarist is seen hitting a wall with a fire extinguisher, as well as destroying a toilet by throwing said extinguisher at it. This also links to the image of anti- authority. http://www.youtube.com/watch?v=l1KCMCa1eKs
This image is from theback cover of the CD. Theuse of smashed glass linksto vandalism – a sign ofanti-authority. The dangersigns shown in betweenthe glass also link to this,as the photographer isobviously not allowed tobe there, but is anyway.
This is the album advert – with the main photo serving asthe CD’s front cover. The theme of anti-authority iscontinued here via smashed glass. This particular font usedfor the band logo also links to vandalism (anti-authority).The black and white theme for the picture can be seen asrebellious, as most bands use a bright colour scheme – andthe only other colour used is red (linking to our chosengenre).