AS Media Studies Audiences and Audience Theory AssignmentDue: Monday 14th November Task: Watch the 7 minute extract from BBC’s Newsround special on the London riots – shown at 5pm on BBC1. Analyse it in relation to the following questions on audience (below.)The extract is on the ‘MS1: Introduction to Representations and Responses’ blogand ‘Miss McNultys AS Media’ blog – on the SMC Media Website =www.smcmedia.blogspot.com )Target Audience: 1) Define the target audience for the programme using DEMOGRAPHIC PROFILING (GRASS) 2) Explain why and how the programme is made to appeal to this audience? (Focus on the use and connotations of the Visual, Auditory and Technical Codes.)
4.) Outline the target audience using PSYCHOGRAPHIC PROFILING:- Use Young and Rubicam’s – Cross Cultural Consumer Characteristics Idea (couldbe more than 1 group!)- What about niche lifestyle groupings?5) Explain why the programme will appeal to this audience? How has it beenmade to appeal to this audience? (You can also analyse the visual, auditory andtechnical codes here too!)
6) Do you think the media text has any SECONDARY AUDIENCES (Beyond thetarget audience?) Who might they be and explain why! Why would it appeal tothem?7.) How will the audience/s DECODE or READ the IDEOLOGIES (Messages andvalues in the representations) in the media text?Look at the following potential audiences and explain which reading theywould take of the text (and its ideologies) - use STUART HALL’S active audience theory here – RECEPTION THEORY - Which of the 4 readings will they take and explain WHY (PATRICK PHILIPS audience theory may be useful here too to explain why!) a) The Target Audience? b) Teenagers (generally)?
c) Adults? d) Parents of teenagers? e) Londoners? f) Lower working class teenagers from London/Brixton/ Luton etc..?8.) How does the target audience use the media text to fulfil basic humanneeds? (Why it is a popular media text!)- Use MASLOW’s HIERARCHY OF NEED Theory here- And BLUMLER. MCQUAIL and BROWN’S USES AND GRATIFICATIONSTHEORY