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Thea Neal's Fake It Till' You Make It

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Discover from Thea Neal, selected as one of Forbes 30 under 30 in marketing and advertising to learn:
!. Imposter Syndrome: What it is and why you should avoid it
2. How to use social media to portray your best self – no matter your age or spot on the career ladder
3. Becoming the host of your life – how to use a “hosting” mentality to pitch yourself like a product

Published in: Social Media
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Thea Neal's Fake It Till' You Make It

  1. 1. FAKE IT ‘TIL YOU MAKE IT THEA NEAL April 6, 2018 H O W T O B E L I E V E I N Y O U R S E L F A N D Y O U R C A R E E R W I L L , T O O
  2. 2. 2 WHO AM I? B o r n i n M i c h i g a n t o a M e x i c a n m o m a n d a n A l l - A m e r i c a n d a d , t h e n r a i s e d b y a G u a m a n i a n s t e p m o t h e r . I ’ m a S p a r t a n , a D u k i e , a n d a n o r t h e r n s a s s a f r a s w i t h s o u t h e r n c h a r m . A m i x o f p a c z k i a n d e l o t e . T R A N S L AT E D W I T H O U T C O N F I D E N C E : I ’ m f r o m a t o w n i n M i c h i g a n y o u ’ v e n e v e r h e a r d o f . I ’ m m u l t i c u l t u r a l . N o , I d o n ’ t s p e a k S p a n i s h . I w e n t t o M i c h i g a n S t a t e a n d s o m e h o w t h e u n i v e r s e a l l o w e d m e t o g e t i n t o D u k e w h i c h s t i l l m a k e s n o s e n s e b e c a u s e I b o m b e d t h a t i n t e r v i e w . I r e a l l y l i k e e a t i n g b u t I c a n ’ t c o o k w o r t h a d a m n .
  3. 3. 3 HOW DID I GET HERE?
  4. 4. 4 WHO I’VE WORKED WITH: Personal Influencer WorkTechnology & AutoConsumer Goods & Retail
  5. 5. 5 W H AT I D O: S O C I A L M E D I A S T R A T E G Y EXPERIENTIAL EVEN TS C e l e b r i t y p a r t n e r s h i p s C R E AT I V E C O N C E P T S O N - AI R H O S T I N G 200K VIEWS MORE THAN 300 PRODUCTS FEATURED NOW, I WORK AT HALLMARK.
  6. 6. 6 2018 FORBES 30 UNDER 30 HONOREE
  7. 7. 8 IMPOSTER SYNDROME:A CONCEPT DESCRIBING INDIVIDUALS WHO ARE MARKED BY AN INABILITY TO INTERNALIZE THEIR ACCOMPLISHMENTS AND HAVE A PERSISTENT FEAR OF BEING EXPOSED AS A “FRAUD.”
  8. 8. 9 So I did what anyone having an anxious breakdown would do. I wrote about it on the internet.
  9. 9. 10 SO HERE’S THE DEAL. We’ve all got to fake it ‘til we make it. And then when we make it we gotta keep faking it.
  10. 10. 11 It’s easier to be insecure than it is to own it. But owning it feels so much better. BUT HOW ARE YOU SERIOUSLY SUPPOSED TO FAKE IT ‘TIL YOU MAKE IT?
  11. 11. 12
  12. 12. 13 Think like a dog.
  13. 13. 14 “AM I THE ONLY PERSON TALKING MYSELF OUT OF THIS?”
  14. 14. 15 FIRST YOU JUMP, THEN YOU LAND.
  15. 15. 16 TRUST YOUR PACK.
  16. 16. 17 IF IT DOESN’T WORK, IT DOESN’T DEFINE YOU.
  17. 17. 18 Use social media to portray your best self.
  18. 18. 19 • Write a LinkedIn recommendation for a colleague before you ask them to write one for you. • Be the influencer you want to follow. • Embrace privacy settings. HOW TO SHOW YOUR BEST SELF ON SOCIAL MEDIA
  19. 19. 20 Become the host of your life.
  20. 20. 21 MY NEXT GUEST IS … ME! • If you’re concerned your accomplishments aren’t robust enough, list your qualities. • Ex: Don’t have 3+ of project management experience? Remind yourself you are incredibly organized, patient and a great team player. • Sell yourself like you would sell a client’s product. • Ask yourself the hard questions before someone else does.
  21. 21. 22 I asked an HR manager at one of the top brands in the US what she looks for from a candidate. • The “IT” factor – when someone is their own brand. • Has the skills, but also wants to learn. • Community involvement! • Be “interested,” but not “aggressive.” (Don’t follow up every day.) BUT WHAT DOES AN HR MANAGER SAY? sh!t
  22. 22. 23 RECAP OF HOW TO BELIEVE IN YOURSELF Think like a dog • List your qualities, not only accomplishments. • Sell yourself like you would sell a client’s product. • Ask yourself the hard questions before someone else does. Become the host of your life Use social media to portray your best self • “Am I the only person talking myself out of this?” • First you jump, then you land. • Trust your pack. • If it doesn’t work out, it doesn’t define you. • Write LinkedIn recommendations for friends. • Be the influencer you want to follow. • Embrace privacy settings.
  23. 23. 24 IF ALL ELSE FAILS, FOLLOW @JSTLBBY.
  24. 24. 25 QUESTIONS? n e a l t h e a @ g m a i l . c o m ( 9 8 9 ) 5 1 3 - 7 3 2 8

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