10 Things I’ve Learned About Public Relations Publications<br />By: Shannon McCloud<br />12/2/09<br />
#1 Green isn’t good<br />My favorite color is the least arousing of all colors because it lies at the cent of the light sp...
#2 Segmentation<br />Increases the awareness and understanding of the different characteristics of people affects how you ...
#3 Hiding the stroke line around objects<br />Begin with a new or existing document<br />Select a shape using the rectangl...
#4 Parts of a letter<br />X-height is the height of a lower case letter, this is based off of the height of the letter x.<...
#5 Emotional Significance of Fonts<br />Fonts arouse similar emotions in different publics<br />ex. Times New Roman evokes...
#6 Characteristics of paper<br />The type of paper used in a publication can affect the perception that people have about ...
#7 Color Processing<br />Spot Color<br />Also called flat color or second color.<br />Used to add color to black-and- whit...
#8 Layout Models of Newsletters & Newspapers<br />These models provide a pattern for placing items on a page.<br />6 Layou...
#9 Photography Poses<br />Females are more likely than men to be portrayed in emotional or dominated positions.<br />Reade...
#10 Simplicity of Photographs<br />Limit the number of items in photographs<br />Center or position the most important ite...
Sources<br />Morton, L.P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.<br...
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10 Things I’Ve Learned About Public Relations Publications

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Final blog post for my public relations publications class.

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10 Things I’Ve Learned About Public Relations Publications

  1. 1. 10 Things I’ve Learned About Public Relations Publications<br />By: Shannon McCloud<br />12/2/09<br />
  2. 2. #1 Green isn’t good<br />My favorite color is the least arousing of all colors because it lies at the cent of the light spectrum.<br />Objective Impressions: quieting, refreshing, peaceful<br />Subjective Impressions: ghastliness, disease, terror, guilt<br />
  3. 3. #2 Segmentation<br />Increases the awareness and understanding of the different characteristics of people affects how you present information to them.<br />
  4. 4. #3 Hiding the stroke line around objects<br />Begin with a new or existing document<br />Select a shape using the rectangle tool<br />Place the shape onto the page<br />Click on the Selection Tool<br />Click on the shape to highlight the edges<br />Click the color palette and a color to fill the shape with color<br />Select the object box and click stroke.Called the “apply effects to object<br />Select the effects box. Add an object effect to the selected target<br />In the effects box select feathered edge<br />Move the percentage or “choke” of the feathered edge from 0 to 100<br />
  5. 5. #4 Parts of a letter<br />X-height is the height of a lower case letter, this is based off of the height of the letter x.<br />Ascenders are the stroke above the x-height, like the letter “d”<br />Descenders are the stroke that extends below the x-height, like “p” or “y”<br />
  6. 6. #5 Emotional Significance of Fonts<br />Fonts arouse similar emotions in different publics<br />ex. Times New Roman evokes the feeling of tradition, efficiency, elegance, seriousness<br />http://www.jameskurtz.com/2008/07/22/if-fonts-were-people/<br />
  7. 7. #6 Characteristics of paper<br />The type of paper used in a publication can affect the perception that people have about the quality, credibility, and importance of the company and the message they are trying to present.<br />Appropriateness- you wouldn’t print a gala invitation on regular printer paper, but on cardstock.<br />
  8. 8. #7 Color Processing<br />Spot Color<br />Also called flat color or second color.<br />Used to add color to black-and- white publications.<br />Usually limited to one color.<br />Requires an additional press run per color<br />Process Color<br />Also called full color or four color because it is produced using four colors: Cyan, Magenta, Yellow, and Black (CMYK).<br />For each color printed separate master plates must be created<br />It is 3x more expensive than just black and 2x more expensive than black and a spot color.<br />
  9. 9. #8 Layout Models of Newsletters & Newspapers<br />These models provide a pattern for placing items on a page.<br />6 Layout Models<br />Formal balance divides similar items symmetrically on both sides of a vertical axis.<br />Informal balance distributes visual weight.<br />Items of most importance are placed above the fold with Upper half prominence.<br />The most important items are placed in the upper left or right corners with Upper corner prominence.<br />Quadrant distribution places important items in each corner of the page.<br />Stories run as wide rectangles across the page with headlines over the full width of each story is Horizontal distribution.<br />
  10. 10. #9 Photography Poses<br />Females are more likely than men to be portrayed in emotional or dominated positions.<br />Readers prefer males in waist-up, face-only and full-body poses, while they prefer females in bust-up, waist-up and knees-up poses.<br />Females interpret facial expressions from photographs better than males.<br />
  11. 11. #10 Simplicity of Photographs<br />Limit the number of items in photographs<br />Center or position the most important items to the upper left<br />Keep your photographic messages as concrete as possible<br />My friend Justin took this photo during his stay in Korea teaching English. <br />http://www.flickr.com/photos/30700327@N06/<br />
  12. 12. Sources<br />Morton, L.P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.<br />http://www.indyzoo.com/content.aspx?cid=496<br />http://gothamist.com/2007/09/30/wiiniors_citize.php<br />http://iws.ccccd.edu/acano/lectures/ARTC1305_type.htm<br />http://www.jameskurtz.com/2008/07/22/if-fonts-were-people/<br />http://www.perthcomputers.net/images/paper1.jpg<br />http://www.oyo.com/NewFiles/spot_color.gif<br />http://sixtwentyonecommunications.com/lightbox/media/newsletter.jpg<br />http://collegecandy.files.wordpress.com/2009/07/dominating.jpg?w=330&h=330<br />

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