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About the Presenters at SMPS


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About the Presenters at SMPS

  1. 1. about the Presenters Kimberly Kayler, CPSM, CSI Christopher Ward CONSTRUCTIVE President & Founder • Constructive Communication, Inc. Associate Attorney • Calfee, Halter & Griswold LLP 614.873.6706 • 614.621.7102 • C O M M U N I C AT I O N Kayler has extensive experience in the AEC industry, having served A 2003 graduate of The Ohio State University Moritz College of Law, he as marketing director for a 75-person environmental/civil engineering received his B.A., summa cum laude, with honors, from the University firm, as well as an international 200-person full-service engineering/ of Dayton in 2000. Chris joined Calfee in 2003, and now focuses on architecture firm. With a journalism degree from the University of representing clients on various environmental and regulatory issues. He Arizona, she also has experience as an account executive for an provides clients with counsel on matters of environmental compliance, advertising/marketing communications agency. She started Constructive proposed rules changes, business strategies and objectives for dealing Communication, Inc. (CCI) – a certified Women’s Business Enterprise with environmental regulations and agencies. Additionally, Chris represents - in 2001 to serve the needs of technical and professional service firms. clients in permit appeals and environmental enforcement proceedings, as CCI serves as marketing counsel for the Tilt-Up Concrete Association, well as environmental contractual tort and statutory claims litigation. Post-Tensioning Institute, International Grooving & Grinding Association, Trained as a litigator, Chris also appears in federal and state courts on Concrete Foundations Association, Concrete Industry Management behalf of clients involved in a variety of commercial contract disputes, program, American Plastics Council and the American Concrete trade secret and non-compete claims, and employment and ERISA Institute, as well as a variety of architecture, engineering, construction, issues. He further represents Ohio employers on workers’ compensation product supplier and other firms in the AEC industry. injuries and occupational diseases in administrative hearings before the The first to earn the CPSM designation in Ohio, Kayler is the author Ohio Industrial Commission and in litigation before state courts. of more than 1,250 articles and is a registered provider on a variety Chris is active as a member of the development committees of of marketing topics with the American Institute of Architects. She KidsVoting Central Ohio and the Friends of the Columbus Zoo, as serves in a public relations capacity for the Construction Specifications well as a volunteer for the Central Ohio Diabetes Association and St. Institute Columbus chapter and also holds board positions on the Dublin Brendan’s Parish. Convention & Visitors Bureau, the Dublin Foundation, and the Columbus Chamber of Commerce Small Business Council. She is a volunteer with the Junior Achievement program as well as manager of the Mite Rangers CCYHA youth hockey team. Scott Kasun Founder • ForeFront Web 614-886-4000 • Stephanie Brown CONSTRUCTIVE Interactive PR Specialist • Constructive Communication, Inc. Scott Kasun is the Founder and President of ForeFront Web, a web 513-469-0030 • development firm consistently ranked by Business First in the top twenty C O M M U N I C AT I O N in Central Ohio. He has more than 20 years of experience in sales and marketing with 10 of those years spent in web design/development. As an expert in online social media and public relations, Stephanie is Forefront Web, a five-person team, is a member of the Dublin Chamber able to incorporate and train members of the AEC industry about the of Commerce and the Sunbury Chamber of Commerce. intricacies of online social media and how it can be a beneficial tool in a strategic marketing plan. Her experience includes a variety of social A Summa Cum Laude graduate of Franklin University with a degree in media venues including developing Wikipedia pages and online forums Management and Marketing, Scott has always had a love of computers for sharing to training clients on how to integrate social media into B2B as his father was a computer engineer and taught him the basics as a as well as their PR programs. She is well versed in online social media child. Scott began his career with computers in 1993, building his first and understands each outlet, how to succeed with the medium as well website in 1997. He has been in the industry since. His company, with as how to write policies for companies. more than 300 active clients, offers website design/development and Search Engine Optimization (SEO) in addition to developing strategy Stephanie graduated from Xavier University with a B.A. in and campaigns for online social media. Communications, Public Relations. While at Xavier, Stephanie served as president of the Public Relations Student Society of America. She is a Scott has had many speaking engagements on topics including web member of SMPS and is the author of many articles about social media design, web marketing, SEO and social marketing. He serves on the including a column in Concrete Monthly magazine. board of directors for, an award winning site offering online activities that draws more than one million visitors per month. He is also a board member on Technology for Ohio’s Tomorrow ( Scott spends his free time as a football and volleyball coach for his children’s sports teams, and has also been scuba diving for over 20 years.