Twitter: @Sikiss @32NorthStabil Web: www.32north.com Building Online Communities
What They Had <ul><li>Website  </li></ul><ul><li>Packaging </li></ul><ul><li>Brochure </li></ul><ul><li>Tradeshow booth </...
207.210.8149
The Plan <ul><li>Meet with staff </li></ul><ul><li>Show them “The Tools” </li></ul><ul><li>Work with them to develop their...
The Reality
Action <ul><li>Created fanpage </li></ul><ul><li>Invited friends </li></ul><ul><li>Set up Google alerts </li></ul><ul><li>...
Twitter <ul><li>Inspiration for Facebook content </li></ul><ul><li>Create awareness </li></ul><ul><li>Customer service </l...
 
Inspiration For facebook
Create Awareness <ul><li>Tweets </li></ul>
Customer Service
Build Relationships / Contacts
Feedback
Quid Pro Quo
Facebook <ul><li>Highly targeted fanbase </li></ul><ul><li>fan generated content </li></ul><ul><li>monthly giveaways </li>...
 
Customized Quiz
Albums
YouTube <ul><li>Over 3,000 vid views </li></ul><ul><li>Subscribers </li></ul><ul><li>Comments </li></ul><ul><li>Profession...
 
Cross promotion <ul><li>Peaks Island Shellfish Co. </li></ul><ul><li>Lincoln Canoe & Kayak </li></ul><ul><li>Flip camera <...
 
Do you remember when we took our  STABILicers  oystering? Well Peaks Island Shellfish Co. is harvesting their fresh Basket...
 
Rivers of the lost coast
Surprises! <ul><li>Held accountable </li></ul><ul><li>Iceshanty.com </li></ul><ul><li>Made in US? Made in China? </li></ul...
 
 
Fans really do make a difference…and inspire! <ul><li>MaineHealth </li></ul><ul><li>Free stabilicers for residents  </li><...
Value Of A Status Update
Olympics 2010, Vancouver
 
32North
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32north Making a Community around Ice Cleats

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Heather Wasklewicz from 32north presented at Social media Breakfast Maine - Travel, Tourism and Recreation on how she used social media to build awareness and a community around ice cleats.

Published in: Self Improvement
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  • Intro (name title) How many people here have heard of Stabilicers? Going to “break the ice” and show a short video , PLAY VID, when Amanda e-mailed me about presenting I was both thrilled and terrified…love what I’ve been doing for 32north, the efforts are paying off. In this presentation I am going to tell you what 32north had and what they have. Content &amp; direction inspired by the social media platforms I use. Never know what I am going to post wek-to-week.
  • 32north Making a Community around Ice Cleats

    1. 1. Twitter: @Sikiss @32NorthStabil Web: www.32north.com Building Online Communities
    2. 2. What They Had <ul><li>Website </li></ul><ul><li>Packaging </li></ul><ul><li>Brochure </li></ul><ul><li>Tradeshow booth </li></ul><ul><li>4 videos (2008) </li></ul>
    3. 3. 207.210.8149
    4. 4. The Plan <ul><li>Meet with staff </li></ul><ul><li>Show them “The Tools” </li></ul><ul><li>Work with them to develop their “authentic voices” </li></ul>
    5. 5. The Reality
    6. 6. Action <ul><li>Created fanpage </li></ul><ul><li>Invited friends </li></ul><ul><li>Set up Google alerts </li></ul><ul><li>Attempted to post valuable content </li></ul><ul><li>Created Twitter profile </li></ul><ul><li>Followed other locals to start </li></ul>
    7. 7. Twitter <ul><li>Inspiration for Facebook content </li></ul><ul><li>Create awareness </li></ul><ul><li>Customer service </li></ul><ul><li>Build relationships / contacts </li></ul><ul><li>Feedback </li></ul><ul><li>“ Quid Pro Quo Agent Starling” </li></ul><ul><li>(something for something): Blogs </li></ul>
    8. 9. Inspiration For facebook
    9. 10. Create Awareness <ul><li>Tweets </li></ul>
    10. 11. Customer Service
    11. 12. Build Relationships / Contacts
    12. 13. Feedback
    13. 14. Quid Pro Quo
    14. 15. Facebook <ul><li>Highly targeted fanbase </li></ul><ul><li>fan generated content </li></ul><ul><li>monthly giveaways </li></ul><ul><li>customized quiz </li></ul><ul><li>Albums </li></ul><ul><li>Great feedback – comments </li></ul>
    15. 17. Customized Quiz
    16. 18. Albums
    17. 19. YouTube <ul><li>Over 3,000 vid views </li></ul><ul><li>Subscribers </li></ul><ul><li>Comments </li></ul><ul><li>Professional & amateur vids </li></ul>
    18. 21. Cross promotion <ul><li>Peaks Island Shellfish Co. </li></ul><ul><li>Lincoln Canoe & Kayak </li></ul><ul><li>Flip camera </li></ul>
    19. 23. Do you remember when we took our STABILicers oystering? Well Peaks Island Shellfish Co. is harvesting their fresh Basket Island Oysters THIS weekend. If you live in the Southern Maine area and want some oysters for Saturday pick up, give'em a call @ 233-8505
    20. 25. Rivers of the lost coast
    21. 26. Surprises! <ul><li>Held accountable </li></ul><ul><li>Iceshanty.com </li></ul><ul><li>Made in US? Made in China? </li></ul><ul><li>Faulty screws </li></ul><ul><li>Inspired Made in USA vid </li></ul><ul><li>Complaint on fb Wall </li></ul>
    22. 29. Fans really do make a difference…and inspire! <ul><li>MaineHealth </li></ul><ul><li>Free stabilicers for residents </li></ul><ul><li>Employee Health Improvement </li></ul><ul><li>Olympics </li></ul><ul><li>American Loggers </li></ul>
    23. 30. Value Of A Status Update
    24. 31. Olympics 2010, Vancouver
    25. 33. 32North

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