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10 Secrets to Developing Your Personal Brand Online and In Person


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Franklin McMahon presented 10 Secrets to Developing Your Personal Brand Online and In Person at Maine's second Social Media Breakfast.

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10 Secrets to Developing Your Personal Brand Online and In Person

  1. 1. 10 Secrets to Developing Your Personal Brand Online and In Person <ul><li>Franklin McMahon [email_address] </li></ul>
  2. 2. Franklin McMahon <ul><li>New Media Producer specializing in creative marketing and production, audio and video, podcasts, photography, on-line video and social media </li></ul><ul><li>Studio page - </li></ul><ul><li>Media Artist Secrets Blog and TV Show - </li></ul>Franklin is founder of Franklin McMahon Studio and is a New Media Producer specializing in creative marketing, social media, on-line video, podcasts, multimedia, writing and photography. With a client list that includes Adobe, FOX, Time Warner, McDonalds, Covergirl and HP, his range of work spans many industries. His on-line podcasts have produced millions of downloads in over 20 countries and he has been featured on, ABC Boston and BBC America. His podcast Rumor Girls ran weekly on Sirius Satellite Radio and the video version was the 5th most downloaded podcast of the year in 2006 according to Yahoo News. As an international photographer, his photo work has been seen in ads and magazines for clients such as Microsoft, and his coverage of the industry as a writer can be read in publications such as MovieMaker, Millimeter, DV, Res and Computer Arts Projects. Locally he has developed several Maine-based social organizations such as Portland Media Artists and Facebook Maine. His website and podcast Media Artist Secrets fe atures career advice for content producers specializing in creative industries and social media.
  3. 3. Best Face Forward <ul><li>Clear headshot on all your networks, professional or pro-casual </li></ul><ul><li>You are the brand, think of your headshot as a logo </li></ul><ul><li>Try to avoid switching it, even if you are bored with it </li></ul><ul><li>Look happy and inviting </li></ul>
  4. 4. Convey What You Do Quickly <ul><li>Good Twitter Bio: Internet Marketing Consultant who loves helping startups succeed </li></ul><ul><li>Bad Twitter Bio: Web lover, juice drinker, margarita fan, Red Sox </li></ul><ul><li>List your actual location in Twitter, not foreign country, won’t come up in local search </li></ul><ul><li>Facebook: Add links, bio and info to sidebar </li></ul>
  5. 5. Have A Party <ul><li>Networking is great, but pivot the crowd towards you </li></ul><ul><li>When you go to a network event, you must seek and search to connect </li></ul><ul><li>When you host an event, everyone is waiting to talk to you </li></ul><ul><li>Businesses love for you to bring a group in to mingle </li></ul>
  6. 6. Make Your Audience the Stars <ul><li>Post questions that encourage responses on your blog, social networks </li></ul><ul><li>People involved in the conversation will stick with you longer </li></ul><ul><li>Interview people who inspire you </li></ul><ul><li>The best thing you can do for anyone is to move the spotlight towards them </li></ul>
  7. 7. Be Vocal <ul><li>Generic is boring </li></ul><ul><li>Convey your opinions and get conversations started </li></ul><ul><li>Opinions make you stand out, especially in person </li></ul><ul><li>Covering items everyone else is blends you in </li></ul>
  8. 8. Always Be Moving <ul><li>Your company is a virtual vehicle, travel </li></ul><ul><li>Momentum is key as is steering </li></ul><ul><li>If your social networks are static, so is your message </li></ul><ul><li>Post comments, connect with new people, produce blog content </li></ul><ul><li>You are either still air, windy or a tornado </li></ul>
  9. 9. Act Big, Think Big, Attract Big <ul><li>Avoid terms like freelance, part-time, self-employed </li></ul><ul><li>Start using terms like my company, my team, my office, my studio </li></ul><ul><li>Build an empire, don’t dabble in an industry </li></ul><ul><li>Convey this confidence in person at events and on-line </li></ul>
  10. 10. Position Yourself as an Expert <ul><li>Provide advice in the form of articles, video </li></ul><ul><li>Become the go-to person in your industry, build trust, become an authority </li></ul><ul><li>Providing free content will give back to community, help others </li></ul><ul><li>Offering your expert advice and opinions develops you and your brand </li></ul>
  11. 11. Win Over People in the Middle <ul><li>Some will love you, some will really not like you </li></ul><ul><li>The fence sitters, the undecided, are the people to work on </li></ul><ul><li>The people in the middle are the largest potential audience and potential clients </li></ul>
  12. 12. Work Your Networks <ul><li>Competition - be dramatically different online to stand out, focus on the unique </li></ul><ul><li>Create a digital legacy of content </li></ul><ul><li>Cross promote </li></ul><ul><li>See them all as your audience, don’t classify certain networks as friends or clients </li></ul><ul><li>Brand using your actual name </li></ul>
  13. 13. 10 Secrets to Developing Your Personal Brand Online and In Person <ul><li>Franklin McMahon [email_address] </li></ul>