Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mobile UX & Growth Barcelona // Smash Tech // Dec 5, Tuenti13
Christopher Grant User Experience Designer digitalaltruist.com | @digitalaltruist #SmashTech Mobile UX & Growth: Challen...
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile matters. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalal...
Mobile matters. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalal...
Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
US Media Consumer Consumption Share Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltru...
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Smartphone Market Share Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Tuenti Sign-Ups Mobile UX & Growth: Challenges & Opportunities v No t Oc p Se g Au l Ju n Ju y Ma r Ap Ma r An...
Cómo se conectan los usuarios de Tuenti Web Móvil Ambas 1 día 34% 39% 26% 2 días 35% 31% 34% 7 días 35% 18% ...
What should we do?
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile first. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Opportunities & Challenges Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com /...
Mobile means new opportunities for growth. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digit...
Mobile means new challenges for user experience design. Mobile UX & Growth: Challenges & Opportunities © 2013 Business I...
Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Accounts Photos Contacts History Location Calls Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @dig...
Too much info is scary. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
2x improvement in downloads Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Always there. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
Fuera Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
Fuera Mobile UX & Growth: Challenges & Opportunities Dentro © 2013 Business Insider digitalaltruist.com / @digitalaltrui...
Breaking Bad Habits Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Breaking Bad Habits Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Infinite uses cases. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
New, untested patterns. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Data ≠ Conventional Wisdom Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Always on. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Push notifications. Location-based notifications. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @...
∞ Vibrating spam. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
iOS Android Blackberry Windows Phone Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltru...
Too many devices. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
iOS Android Blackberry Windows Phone Mobile UX & Growth: Challenges & Opportunities Cash Open Low-end Eager © 2013 Busin...
Stored credit cards High-performance Low market share Quick to update 2 screens sizes Mobile UX & Growth: Challenges & Opp...
Huge market share Conversion tracking Many devices Legacy OS Open Mobile UX & Growth: Challenges & Opportunities digitala...
The OS gives. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
The OS takes. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
☒ Unlimited permissions Mobile UX & Growth: Challenges & Opportunities ☑ Auto-updates digitalaltruist.com / @digitalalt...
Native dev is powerful. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Native dev is slow. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Test before. A+B Test after. Be humble. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalalt...
Design Mobile UX & Growth: Challenges & Opportunities Dev digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
Minimum viable Mobile UX & Growth: Challenges & Opportunities Minimum delightful © 2013 Business Insider digitalaltruist...
Non-native transcends. Mobile web. Responsive. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @dig...
Less OS access. Performance issues. Interaction challenges. Mobile UX & Growth: Challenges & Opportunities digitalaltrui...
Millions of apps. Billions of downloads. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalal...
Easy to get lost. Hard to differentiate. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalal...
Challenges are opportunities. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.co...
We evolve by overcoming challenges. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruis...
Disruption and evolution go together. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltru...
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
¡Muchas gracias! @digitalaltruist Mobile UX & Growth: Challenges & Opportunities christopher@tuenti.com digitalaltruist...
Reference BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M http://techcrunch.com/201...
Upcoming SlideShare
Loading in …5
×
Dec. 13, 2013
879 views

1

Share

Download to read offline

Christopher Grant | Tuenti | Conferencia Mobile Technology

Download to read offline

Dec. 13, 2013
879 views

Recommended

Related Books

Free with a 30 day trial from Scribd

See all
Ask for More: 10 Questions to Negotiate Anything Alexandra Carter
(4/5)
Free
Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine
(4.5/5)
Free
The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS Martin Lindstrom
(4/5)
Free
No Filter: The Inside Story of Instagram Sarah Frier
(5/5)
Free
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs Guy Raz
(4.5/5)
Free
The Fix: Overcome the Invisible Barriers That Are Holding Women Back at Work Michelle P. King
(5/5)
Free
The Catalyst: How to Change Anyone's Mind Jonah Berger
(4.5/5)
Free

Related Audiobooks

Free with a 30 day trial from Scribd

See all
Just Work: Get Sh*t Done, Fast & Fair Kimberly Scott
(3.5/5)
Free
Own the Arena: Getting Ahead, Making a Difference, and Succeeding as the Only One Katrina M. Adams
(5/5)
Free
Pressure Makes Diamonds: Becoming the Woman I Pretended to Be Valerie Graves
(5/5)
Free
Winning: The Unforgiving Race to Greatness Tim S. Grover
(5/5)
Free
Nailing the Interview: A Comprehensive Guide to Job Interviewing Imran Afzal
(4.5/5)
Free
Flex: Reinventing Work for a Smarter, Happier Life Annie Auerbach
(4.5/5)
Free
You're Invited: The Art and Science of Cultivating Influence Jon Levy
(5/5)
Free
We Should All Be Millionaires: Change Your Thinking, Build Bank, and Claim Your Independence Rachel Rodgers
(5/5)
Free
Four Thousand Weeks: Time Management for Mortals Oliver Burkeman
(5/5)
Free
Believe IT Jamie Kern Lima
(5/5)
Free
Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life Ken Rusk
(4.5/5)
Free
Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams Stefanie K. Johnson
(4.5/5)
Free
The Three Happy Habits: Techniques Leaders Use to Fight Burnout, Build Resilience and Create Thriving Workplace Cultures Beth Ridley
(4.5/5)
Free
Ladies Get Paid Claire Wasserman
(4.5/5)
Free
Finance Secrets of Billion-Dollar Entrepreneurs: Venture Finance Without Venture Capital Dileep Rao
(4/5)
Free
Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson Walter Isaacson
(4.5/5)
Free

Christopher Grant | Tuenti | Conferencia Mobile Technology

  1. 1. Mobile UX & Growth Barcelona // Smash Tech // Dec 5, Tuenti13
  2. 2. Christopher Grant User Experience Designer digitalaltruist.com | @digitalaltruist #SmashTech Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  3. 3. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  4. 4. Mobile matters. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  5. 5. Mobile matters. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  6. 6. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  7. 7. US Media Consumer Consumption Share Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  8. 8. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  9. 9. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  10. 10. Smartphone Market Share Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  11. 11. Tuenti Sign-Ups Mobile UX & Growth: Challenges & Opportunities v No t Oc p Se g Au l Ju n Ju y Ma r Ap Ma r Android Web digitalaltruist.com / @digitalaltruist
  12. 12. Cómo se conectan los usuarios de Tuenti Web Móvil Ambas 1 día 34% 39% 26% 2 días 35% 31% 34% 7 días 35% 18% 47%
  13. 13. What should we do?
  14. 14. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  15. 15. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  16. 16. Mobile first. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  17. 17. Opportunities & Challenges Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  18. 18. Mobile means new opportunities for growth. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  19. 19. Mobile means new challenges for user experience design. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  20. 20. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  21. 21. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  22. 22. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  23. 23. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  24. 24. Accounts Photos Contacts History Location Calls Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  25. 25. Too much info is scary. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  26. 26. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  27. 27. 2x improvement in downloads Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  28. 28. Always there. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  29. 29. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  30. 30. Fuera Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  31. 31. Fuera Mobile UX & Growth: Challenges & Opportunities Dentro © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  32. 32. Breaking Bad Habits Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  33. 33. Breaking Bad Habits Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  34. 34. Infinite uses cases. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  35. 35. New, untested patterns. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  36. 36. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  37. 37. Data ≠ Conventional Wisdom Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  38. 38. Always on. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  39. 39. Push notifications. Location-based notifications. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  40. 40. ∞ Vibrating spam. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  41. 41. iOS Android Blackberry Windows Phone Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  42. 42. Too many devices. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  43. 43. iOS Android Blackberry Windows Phone Mobile UX & Growth: Challenges & Opportunities Cash Open Low-end Eager © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  44. 44. Stored credit cards High-performance Low market share Quick to update 2 screens sizes Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  45. 45. Huge market share Conversion tracking Many devices Legacy OS Open Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  46. 46. The OS gives. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  47. 47. The OS takes. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  48. 48. ☒ Unlimited permissions Mobile UX & Growth: Challenges & Opportunities ☑ Auto-updates digitalaltruist.com / @digitalaltruist
  49. 49. Native dev is powerful. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  50. 50. Native dev is slow. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  51. 51. Test before. A+B Test after. Be humble. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  52. 52. Design Mobile UX & Growth: Challenges & Opportunities Dev digitalaltruist.com / @digitalaltruist
  53. 53. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  54. 54. Minimum viable Mobile UX & Growth: Challenges & Opportunities Minimum delightful © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  55. 55. Non-native transcends. Mobile web. Responsive. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  56. 56. Less OS access. Performance issues. Interaction challenges. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  57. 57. Millions of apps. Billions of downloads. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  58. 58. Easy to get lost. Hard to differentiate. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  59. 59. Challenges are opportunities. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  60. 60. We evolve by overcoming challenges. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  61. 61. Disruption and evolution go together. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  62. 62. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  63. 63. ¡Muchas gracias! @digitalaltruist Mobile UX & Growth: Challenges & Opportunities christopher@tuenti.com digitalaltruist.com / @digitalaltruist
  64. 64. Reference BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M http://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/ THE FUTURE OF DIGITAL: 2013 http://www.businessinsider.com/the-future-of-digital-2013-2013-11 Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Android http://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/ How Facebook secretly redesigned its iPhone app with your help http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

  • ollerjordi

    Mar. 12, 2015

Views

Total views

879

On Slideshare

0

From embeds

0

Number of embeds

2

Actions

Downloads

7

Shares

0

Comments

0

Likes

1

×