Christopher Grant | Tuenti | Conferencia Mobile Technology

Mobile UX & Growth

Barcelona // Smash Tech // Dec 5, Tuenti13

Christopher Grant
User Experience Designer
digitalaltruist.com | @digitalaltruist

#SmashTech

Mobile UX & Growth: Challen...

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Mobile matters.


© 2013 Business Insider

digitalaltruist.com / @digitalal...

US Media Consumer
Consumption Share



digitalaltru...

Smartphone Market Share



Tuenti Sign-Ups


v
No

t
Oc

p
Se

g
Au

l
Ju

n
Ju

y
Ma

r
Ap

Ma

r

An...

Cómo se conectan los usuarios de Tuenti

Web

Móvil

Ambas

1 día

34%

39%

26%

2 días

35%

31%

34%

7 días

35%

18%
...

Mobile first.



Opportunities & Challenges



digitalaltruist.com /...

Mobile means
new opportunities
for growth.



digit...

Mobile means
new challenges
for user experience design.


© 2013 Business I...

Shorter funnels.
Full eco-system.



Accounts
Photos
Contacts
History
Location
Calls

digitalaltruist.com / @dig...

Too much info is scary.



2x improvement
in downloads



Always there.



Fuera



Fuera

Dentro

digitalaltruist.com / @digitalaltrui...

Breaking
Bad
Habits


Infinite uses cases.



New, untested patterns.


Data ≠ Conventional Wisdom


Always on.



Push notifications.
Location-based notifications.


digitalaltruist.com / @...

∞

Vibrating spam.


iOS
Android
Blackberry
Windows Phone


digitalaltru...

Too many devices.



iOS
Android
Blackberry
Windows Phone

Cash
Open
Low-end
Eager

© 2013 Busin...

Stored credit cards
High-performance
Low market share
Quick to update
2 screens sizes
Mobile UX & Growth: Challenges & Opp...

Huge market share
Conversion tracking
Many devices
Legacy OS
Open

digitala...

The OS gives.



The OS takes.



☒

Unlimited permissions

☑

Auto-updates
digitalaltruist.com / @digitalalt...

Native dev is powerful.



Native dev is slow.



Test before.
A+B Test after.
Be humble.


digitalaltruist.com / @digitalalt...

Design


Dev


Minimum viable

Minimum delightful

digitalaltruist...

Non-native transcends.
Mobile web.
Responsive.


digitalaltruist.com / @dig...

Less OS access.
Performance issues.
Interaction challenges.


digitalaltrui...

Millions of apps. Billions of downloads.



Easy to get lost. Hard to differentiate.



Challenges are opportunities.



digitalaltruist.co...

We evolve by overcoming
challenges.


digitalaltruist.com / @digitalaltruis...

Disruption and evolution
go together.


digitalaltruist.com / @digitalaltru...

¡Muchas gracias!
@digitalaltruist


christopher@tuenti.com

digitalaltruist...

Reference

BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M
http://techcrunch.com/201...