1.
Mobile UX & Growth
Barcelona // Smash Tech // Dec 5, Tuenti13

2.
Christopher Grant
User Experience Designer
digitalaltruist.com | @digitalaltruist
#SmashTech
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

3.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

4.
Mobile matters.
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

5.
Mobile matters.
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

6.
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

7.
US Media Consumer
Consumption Share
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
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8.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

9.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

10.
Smartphone Market Share
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

11.
Tuenti Sign-Ups
Mobile UX & Growth: Challenges & Opportunities
v
No
t
Oc
p
Se
g
Au
l
Ju
n
Ju
y
Ma
r
Ap
Ma
r
Android
Web
digitalaltruist.com / @digitalaltruist

12.
Cómo se conectan los usuarios de Tuenti
Web
Móvil
Ambas
1 día
34%
39%
26%
2 días
35%
31%
34%
7 días
35%
18%
47%

13.
What should we do?

14.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

15.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

16.
Mobile first.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

17.
Opportunities & Challenges
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

18.
Mobile means
new opportunities
for growth.
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

19.
Mobile means
new challenges
for user experience design.
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

20.
Shorter funnels.
Full eco-system.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

21.
Shorter funnels.
Full eco-system.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

22.
Shorter funnels.
Full eco-system.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

23.
Shorter funnels.
Full eco-system.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

24.
Accounts
Photos
Contacts
History
Location
Calls
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

25.
Too much info is scary.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

26.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

27.
2x improvement
in downloads
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

28.
Always there.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

29.
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

30.
Fuera
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

31.
Fuera
Mobile UX & Growth: Challenges & Opportunities
Dentro
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

32.
Breaking
Bad
Habits
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

33.
Breaking
Bad
Habits
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

34.
Infinite uses cases.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

35.
New, untested patterns.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

36.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

37.
Data ≠ Conventional Wisdom
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

38.
Always on.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

39.
Push notifications.
Location-based notifications.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

40.
∞
Vibrating spam.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

41.
iOS
Android
Blackberry
Windows Phone
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

42.
Too many devices.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

43.
iOS
Android
Blackberry
Windows Phone
Mobile UX & Growth: Challenges & Opportunities
Cash
Open
Low-end
Eager
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

44.
Stored credit cards
High-performance
Low market share
Quick to update
2 screens sizes
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

45.
Huge market share
Conversion tracking
Many devices
Legacy OS
Open
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

46.
The OS gives.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

47.
The OS takes.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

48.
☒
Unlimited permissions
Mobile UX & Growth: Challenges & Opportunities
☑
Auto-updates
digitalaltruist.com / @digitalaltruist

49.
Native dev is powerful.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

50.
Native dev is slow.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

51.
Test before.
A+B Test after.
Be humble.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

52.
Design
Mobile UX & Growth: Challenges & Opportunities
Dev
digitalaltruist.com / @digitalaltruist

53.
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

54.
Minimum viable
Mobile UX & Growth: Challenges & Opportunities
Minimum delightful
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

55.
Non-native transcends.
Mobile web.
Responsive.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

56.
Less OS access.
Performance issues.
Interaction challenges.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

57.
Millions of apps. Billions of downloads.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

58.
Easy to get lost. Hard to differentiate.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

59.
Challenges are opportunities.
Mobile UX & Growth: Challenges & Opportunities
© 2013 Business Insider
digitalaltruist.com / @digitalaltruist

60.
We evolve by overcoming
challenges.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

61.
Disruption and evolution
go together.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

62.
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist

63.
¡Muchas gracias!
@digitalaltruist
Mobile UX & Growth: Challenges & Opportunities
christopher@tuenti.com
digitalaltruist.com / @digitalaltruist

64.
Reference
BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M
http://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/
THE FUTURE OF DIGITAL: 2013
http://www.businessinsider.com/the-future-of-digital-2013-2013-11
Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Android
http://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/
How Facebook secretly redesigned its iPhone app with your help
http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help
Mobile UX & Growth: Challenges & Opportunities
digitalaltruist.com / @digitalaltruist