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企業によるメディア構築の重要性
 ~キャンペーンサイトのその先へ~



                  2008/3/31
            Takeshi KOUNO.
自己紹介

• 河野武 / KOUNO Takeshi
  – 1974年7月3日生まれ。立命館大学経済学部卒。
    コミュニケーション・デザイナー。
  – 1997年、ニフティ入社。2001年にニフティ退職後、
    フリーランスとし...
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
Importance of media construction by enterprise
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Importance of media construction by enterprise

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企業によるメディア構築の重要性~キャンペーンサイトのその先へ~

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  • 主張したかったことは以下の3点。

    1)広告費(媒体費)の一部を他の用途(制作費やPR活動費やサイト運用費)にまわしたほうがトータルの効果は高くなるかもよ
    2)持続するコミュニケーションを実現するにはこれまでの広告や広報では無理
    3)自社メディアは必然性と売上への貢献を意識して構築すれば最強のコミュニケーションチャネルになる
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Importance of media construction by enterprise

  1. 1. 企業によるメディア構築の重要性 ~キャンペーンサイトのその先へ~ 2008/3/31 Takeshi KOUNO.
  2. 2. 自己紹介 • 河野武 / KOUNO Takeshi – 1974年7月3日生まれ。立命館大学経済学部卒。 コミュニケーション・デザイナー。 – 1997年、ニフティ入社。2001年にニフティ退職後、 フリーランスとして数年過ごし、2004年から2005 年までオンライン書店ビーケーワンの専務取締役 兼COOを務める。2005年から2007年までシック ス・アパート株式会社のマーケティング担当執行役 員を務める。現在は、ブックオフオンライン株式会 社取締役のほか、ウノウ株式会社アドバイザーな ど数社の顧問・アドバイザーを務める。

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