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15 Content Marketing Ideas to Attract First Users to Your SaaS Product

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Are you wondering how to use content to attract first users to your SaaS product? Or what content types should you post (and where)? Here are 15 content ideas that will get users swarm to your app. Looking for help with devising and delivering a SaaS content strategy? Check out http://smashingcopy.com/saas-copywriter

Published in: Marketing, Software
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15 Content Marketing Ideas to Attract First Users to Your SaaS Product

  1. Oh I bet you know how it feels:
  2. You finished your product, put it for the world to see and first users slowly begin signing up for it.
  3. BUT YOU NEED MORE!
  4. MUCH MORE!
  5. ACTUALLY… EVEN MORE THAN THAT!
  6. But it’s tough since hardly anyone knows about your product …
  7. DOH!
  8. CONTENT MARKETING TO THE RESCUE
  9. I’m sure you’ve heard this before: “If you want to attract users to your product, you need to publish REALLY useful content.”
  10. So what content should you create (and where to post it) to get users swarm to your app?
  11. This!
  12. #1 A Mammoth Blog Post
  13. #1 A Mammoth Blog Post Examples: Neuromarketing Post - Coschedule List Building Tips - Backlinko Where to post: Your site (and promote the h*ll out of it)
  14. #2 Influencer Roundup
  15. #2 Influencer Roundup Examples: Scarriest SEO Stories Roundup - Ahrefs The Value of SEO Roundup - SERPs Where to post: Your site (and promote the h*ll out of it)
  16. #3 Expert Interview
  17. #3 Expert Interview Examples: Paddy Moogan Interview Julie Joyce Interview Where to post: Your Site
  18. #4 Free Resource
  19. #4 Free Resource Examples: Linking Outside the Box - BuzzStream Where to post: Make it downloadable from your site
  20. #5 Slideshare Presentation
  21. #5 Slideshare Presentation Examples: Legal and Ethical Aspects of Blogging – SEMrush Using Contests to Build Links - SERPs Where to post: Slideshare.net
  22. #6 Email Course
  23. #6 Email Course Examples: Double Your Traffic in 30 Days Course - QuickSprout Where to post: Offer it to visitors on your site via popup and sidebar banner.
  24. #7 Guest Post
  25. #7 Guest Post Examples: Leo Widrich Post Where to post: Offer it to visitors on your site via popup and sidebar banner.
  26. #8 Landing Page
  27. #8 Landing Page Examples: Less Accounting Landing Page Where to post: Offer it to visitors on your site via popup and sidebar banner.
  28. #9 Webinar
  29. #9 Webinar Examples: Wordstream & Buzzsumo Webinar Where to post: Announce on your site and social media, provide link to the webinar on your site and the same with recap.
  30. #10 The Ultimate Guide
  31. #10 The Ultimate Guide Examples: Backlinko’s Guide to Keyword Research Quicksprout’s Guide to Content Markerting Where to post: Your Site.
  32. #11 Case Study
  33. #11 Case Study Examples: The Guestographic Case Study - Backlinko Where to post: Your Site.
  34. #12 Udemy Course
  35. #12 Udemy Course Examples: SimplyMeasured’s Course Where to post: Udemy.com
  36. #13 Infographic
  37. #13 Infographic Examples: Kissmetrics’ Infographics Where to post: Your site but reach out to other sites in your industry notifying them about it.
  38. #14 Meme / Animated Gif
  39. #14 Meme / Animated Gif Examples: Hubspot Memes Where to post: Your blog and various social media sites.
  40. #15 Niche Specific Blog Posts
  41. #15 Niche Specific Blog Post Examples: Quicksprout Blog AdEspresso Blog Where to post: Your blog and various social media sites.
  42. So now….
  43. Do you want to unlock the power of content marketing for your SaaS product?
  44. Do you want to unlock the power of content marketing for your SaaS product? *Yes!*
  45. Get in touch and I’ll help you create content that will get users swarm to your product. Pawel Grabowski – The SaaS Copywriter & Content Marketing Consultant Smashing Copy - http://smashingcopy.com
  46. Image Credits: Slide 7: https://www.flickr.com/photos/helga/2450891473/ Slide 8: https://www.flickr.com/photos/han_shot_first/14783967693/ Slide 9: https://www.flickr.com/photos/bestrated1/148095169/ Slide 11: https://www.flickr.com/photos/yamagatacamille/3946004755/ Slide 12: https://www.flickr.com/photos/pareeerica/4011014388/
  47. Thank you.

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