Managing your mobile enterprise

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Managing your mobile enterprise

  1. 1. Managing Your Mobile Enterprise Presented by Drew RamseyProduct Manager & Mobile Strategist Smart Online, Inc.
  2. 2. Agenda• Smart Online• Early Adopters• Today’s Mobile App Development Challenges• The New Paradigm• Example• SmartOn Mobile Platform• Questions
  3. 3. Smart Online Overview• Mobile software solutions• Creation, deployment, and management of custom mobile applications• Robust enterprise infrastructure• Secure Cloud-based environment• Provide Consulting and design services to our clients
  4. 4. Early Adopters• Media companies – CNN, The Weather Channel• Social media giants – Facebook, Twitter, LinkedIn• Large Retailers – Best Buy, Amazon
  5. 5. Today’s App Development Challenges Cost Time $30K - $100K+ 3 – 6 months External Platform Vendors Fragmentation No Control iOS / Android / RIMTypically, difficult to re-use or re-purpose apps.
  6. 6. Today’s App Dev/Strategy Challenges• One App for One Platform = Missed Audience• One App for Multiple Platforms = $$$$$$• Outsourcing Development = No Control• In-House Development = Lack of Expertise
  7. 7. “One App for All” Syndrome Customer Org Info SupportSocial Media WebsiteScavenger RSS FeedsHunt Videos Sales Tracking Marketing Donations Campaigns
  8. 8. The New Paradigm• Rapid creation of rich native apps to iOS/Android – No templates; use proven library of functions• Take control inside your organization – Subject Matter Expert vs. App Developer – Manage ongoing content from CMS• Use existing infrastructure – Database, RSS Feeds, Social Media• Multiple Applications – Take advantage of short term fads or events
  9. 9. Managing Apps Role and Permission based access IT Sales MarketingSocial MediaGraphic Designer R&D HR
  10. 10. Re-usable Functions• Why can’t you quickly reuse native code to configure new apps?• Example – Using “Object Finder” two completely separate and distinct use cases are created
  11. 11. Object Finder
  12. 12. Fan Finder – object finder
  13. 13. Scavenger Hunt – object finder
  14. 14. Scavenger Hunt – object finder
  15. 15. Scavenger Hunt – object finder
  16. 16. SmartOn Mobile Platform• The Platform for Subject Matter Experts – Creation process with Knowledge Base and Best Practices built in – Reusable functional modules for iPhone & Android • Library of Modules grows with our customers – Visual Interface Designer – Real-Time content publishing – Third Party Integration – Back-Office Management with Roles and Permissions – Analytics
  17. 17. Ideation RFI-RFP Development Testing Release 4-6 monthsGraphics Designer Marketing SW Programmer – Apple SW Programmer – Java Test Engineer IT Dept Business Unit ~1 month Graphics Designer Marketing
  18. 18. How can you get started?• We will meet you where you are… – Mobile strategy consulting – Mobile app development – Mobile website development• Sign up for a 30 minute consultation today• Email robert.hancock@smartonline.com or call him at 919-237-4225 to set this up

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