SmartMeme Re:ImaginingChange

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A power point that accompanies SmartMeme's presentation of the new Re:Imagining Change story-based strategy manual. Presentation for the Business Ethics Network January 2009

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SmartMeme Re:ImaginingChange

  1. 1. Presentation for the Business Ethics Network January 27th, 2009
  2. 2. NARRATIVE ANALYSIS OF POWER STORY-BASED STRATEGY
  3. 3. We are made of stories Stories help reinforce meaning and values in a culture. Symbols help recall stories. People don’t just tell stories. Stories tell people who we are, how to live...
  4. 4. Narrative Power Analysis  Changing the Stories: not what people don’t know, but what they do know =FILTERS  Examining Dominant Stories in US Culture  Power shapes Point of View of the story  Stories can Normalize Power/Universalize Experience/Invisibilize Oppression
  5. 5. Meme “A unit of self replicating cultural information” Contagious ideas, stories, images, and rituals that spread from imagination to imagination, generation to generation, shaping and shifting human cultures… A capsule for a story to spread
  6. 6. Story of the Battle or Battle of the Story? Mobilization is NOT the  same as Persuasion
  7. 7. The Battle of the Story:  Frames the Conflict (Draws our attention to particular details of the story and avoids others outside the frame)  Amplifies the Voices of Sympathetic Characters (Stories speak to us through relevant Spokespeople)  Show Don’t Tell -- Engage Peoples Values (Stress stories/values over data)  Foreshadowing --Shows the Future/Offer Vision (People will only go someplace that they have first been to in their minds)  Targets and shifts underlying assumptions
  8. 8. Story-Based Strategy Framing the issue as a clash of values
  9. 9. Many campaigns are a Struggle for “Whose Story?” Amplifying the Voices of those most directly affected
  10. 10. Show Don’t Tell Campaign Memes
  11. 11. Show Don’t Tell Using Popular Culture
  12. 12. Story-Based Strategy Foreshadowing Victories
  13. 13. Alliance Building + Analysis story Mobilize Amplify Organize
  14. 14. production Points of intervention destruction consumption decision
  15. 15. production Points of intervention destruction consumption decision Point of Assumption
  16. 16. Action at the Point of Assumption Showing Alternatives
  17. 17. Action at the Point of Assumption Reframe Debates
  18. 18. Action at the Point of Assumption Subverting spectacles
  19. 19. Re-Purposing Existing Narratives Using Pop(ular) Culture
  20. 20. Action at the Point of Assumption War versus Occupation Making the Invisible Visible
  21. 21. Facing the Slow Motion Apocalypse A call to innovation…
  22. 22. smartMeme… Innovates Re:Imagining Change Collaborates Partnership Interventions @ Intersections Amplifies Consulting and capacity building Convenes Gathering leaders Community of Practice
  23. 23. www.smartmeme.org

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