Chelsea Creek Action Group

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  • This film by researchers Heider & Simmel (1944) simply portrays geometric objects moving around a 2D plane, but people will usually describe the film in anthropomorphic terms, i.e., as as [sic] the social interactions of three human-like characters who posses [sic] personalities, emotions, and intentions.
  • Chelsea Creek Action Group

    1. 1. Story-Based Strategy : Amplifying the Impact of Grassroots Organizing Chelsea Creek Action Group October 13 & 14, 2009 East Boston & Chelsea, MA
    2. 2. PART I: Framing (15 mins)
    3. 6. We are made of stories Stories help reinforce meaning and values in a culture. Symbols help recall stories. People don’t just tell stories. S tories tell people who we are, how to live...
    4. 10. <ul><li>Elements of Story </li></ul><ul><li>Conflict </li></ul><ul><li>Characters </li></ul><ul><li>Show Don’t Tell Images & Symbols </li></ul><ul><li>Foreshadowing </li></ul><ul><li>(Underlying Assumptions) </li></ul>
    5. 11. Frame: The larger story that shapes understanding of information, experiences, and messages; the structure and boundaries of a narrative that defines point-of-view and power. Frames operate is pre-existing narrative lenses in our minds.
    6. 12. PART II: Narrative Power Analysis, Memes & Control Memes (20 Mins)
    7. 13. NARRATIVE ANALYSIS OF POWER STORY-BASED STRATEGY
    8. 14. EXTERNAL Physical/Economic INTERNAL Narrative/Ideological Power Over
    9. 15. <ul><li>Narrative Power Analysis </li></ul><ul><li>Changing the Stories: not what people </li></ul><ul><li>don’t know, but what they do know =FILTERS </li></ul><ul><li>Examining Dominant Stories/Origin Myths in US Culture </li></ul><ul><li>Power shapes Point of View of the story </li></ul><ul><li>Stories can Normalize Power/Universalize </li></ul><ul><li>Experience </li></ul>
    10. 17. Meme “ A unit of self replicating cultural information” Contagious ideas, stories, images, and rituals that spread from imagination to imagination, generation to generation, shaping and shifting human cultures… a capsule for a story to spread…
    11. 18. “ Loots” “ Finds”
    12. 19. Illegal Aliens
    13. 20. Changing the Story…
    14. 21. <ul><li>Winning the Battle of the Story </li></ul><ul><ul><li>Frame the Conflict </li></ul></ul><ul><ul><li>Draws our attention to particular details of the story </li></ul></ul><ul><ul><li> and avoids others outside the frame </li></ul></ul><ul><ul><li>Amplifies the Voices of Impacted Characters Stories speak to us through relevant Spokespeople </li></ul></ul><ul><ul><li>Show Don’t Tell -- Engage Peoples Values </li></ul></ul><ul><ul><li>A good story emphasizes values and imagery over data </li></ul></ul><ul><ul><li>Foreshadowing --Shows the Future/Offer Vision </li></ul></ul><ul><ul><li>People will only go someplace that they have first been to in their minds </li></ul></ul><ul><li>Challenges & Changes Underlying Assumptions </li></ul>
    15. 22. <ul><li>Elements of Story </li></ul><ul><li>Conflict </li></ul><ul><li>Characters </li></ul><ul><li>Show Don’t Tell Images & Symbols </li></ul><ul><li>Foreshadowing </li></ul><ul><li>(Underlying Assumptions) </li></ul>
    16. 23. Framing the Conflict
    17. 24. Characters Who speaks for those most directly affected?
    18. 25. Images/Show Don’t Tell
    19. 26. Foreshadowing: Sets New Narratives into Motion
    20. 27. story Amplify Deepen Analysis/Connect Mobilize Organize
    21. 28. Design: Campaign Narrative ELMER HERE
    22. 29. Meme Campaign
    23. 30. Encapsulating Story as Meme
    24. 31. <ul><li>Story-Based Strategy </li></ul><ul><li>Frames/Reframes the Narrative </li></ul><ul><li>Amplifies Voices of Sympathetic Characters </li></ul><ul><li>Engages Peoples Values </li></ul><ul><li>Show Don’t Tell (Images, Symbols, Pop Culture Icons) </li></ul><ul><li>Foreshadowing the Future We Want </li></ul><ul><li>Challenging Underlying Assumptions </li></ul>
    25. 32. Part 3 - Chelsea Creek Stories (15 mins)
    26. 33. “ Working Waterfront”
    27. 34. Restoration
    28. 35. Environmental Justice
    29. 36. Urban Wild
    30. 37. River Revel Community Access
    31. 38. Historic Site
    32. 41. www.smartmeme.org

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