Social Media Template: Social Media Template Guide Review

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Today we look back at the previous four parts of this five part series on using social media. In previous installments, we looked at:

1. Social Media Funnels
2. Participation and Engagement in Social
3. Branding and Marketing
4. Social Media Link Building

Today, we look back at it all.

http://smartidealane.com/social-media-template-social-media-guide-and-review

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Social Media Template: Social Media Template Guide Review

  1. 1. Social Media Template Part Five: Weaving it all together
  2. 2. Branding and Marketing Social Media is about branding yourself and your organization, while also marketing yourself and your standing in the industry. I am valid = I am an authority
  3. 3. Branding and Marketing Images
  4. 4. Branding and Marketing Images Colors
  5. 5. Branding and Marketing Images Colors Links
  6. 6. Branding and Marketing Images Colors Links Descriptions / Meta
  7. 7. Finding the community If you cannot find the people you want to touch, then how can they ever hear your message??
  8. 8. Finding the community 1. Opening Social Media Accounts 2. Editing their look to match your brand 3. Giving valid information 4. Participating in conversations 5. Funnel users from viewers to broadcasters & purchasers 6. Experiment with the content, but not the message 7. Review, alter and repeat
  9. 9. Participation and Engagement Experimentation: You need to find out the best times, and best content, to get to the most of your community!
  10. 10. Participation and Engagement Discuss: You need to talk and listen with people and businesses that are in the community.
  11. 11. Participation and Engagement Promote: You need to link and promote information that is valid and useful; even if it’s not your own!
  12. 12. Participation and Engagement Give: You will need to give value to the community as a whole. This isn’t just about generating traffic to your site; it’s about becoming an authority!
  13. 13. Content and Why Flashy Works! Users in social media platforms consume content in different ways. Age Sex Region Platform Device Timing
  14. 14. Content and Why Flashy Works! How to do social right? 1. Use an image or video in EVERY post! 2. Use at least one #hashtag in every post 3. Don’t be afraid to make and link video 4. Look for trending topics and incorporate them 5. Don’t be afraid of outreach (other social pages) 6. Don’t discount giveaways and contests
  15. 15. The Right Stuff: Ratios that win First, how often should you post?
  16. 16. The Right Stuff: Ratios that win First, how often should you post? Next, when?
  17. 17. The Right Stuff: Ratios that win First, how often should you post? Next, when? Finally, what to post?
  18. 18. The Right Stuff: Ratios that win First, how often should you post? Next, when? Finally, what to post? The answer? It will depend on a lot of factors, and will never be the same between two businesses!!!
  19. 19. The Right Stuff: Ratios that win What about your own offers and links?
  20. 20. The Right Stuff: Ratios that win What about your own offers and links? Try to do a 25% or less mentality with your own offers and deals. Stick to the Jab, Jab, Jab, Right Hook mentality. From there, refine it to what works for your community and platforms.
  21. 21. The final words on Social Media 1. Your brand is you 2. Your community is you 3. Your feedback is you 4. Your social media presence is you
  22. 22. The final words on Social Media 1. Your brand is you 2. Your community is you 3. Your feedback is you 4. Your social media presence is you GET IT?!?!
  23. 23. Join the Smart Idea Lane http://smartidealane.com jamesblews@smartidealane.com Thanks ! ! !

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