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Social Media Template: Social Media Link Building


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Today, we check out how to do some serious link building in social media, with the fourth part in our five part series on the Social Media Template.

Wondering how to create buzz in social media to get more foot traffic, not just to social, but to your site as well? Did you know that you can use mentions to create buzz simply by citing other authorities in your niche or industry?

For more information, check out the Smart Idea Lane at

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Social Media Template: Social Media Link Building

  1. 1. Social Media Template Part Four: Social Media Link Building
  2. 2. How can we do link building? First, let’s ask, what is link building?
  3. 3. How can we do link building? First, let’s ask, what is link building? Link building is the method of creating content or actionables to get people to link to your site, content, posts, etc.
  4. 4. How can we do link building? In social media, there is no clear version of link building. Instead, we aren’t link building, but we ARE building links.
  5. 5. Think LINK-NETWORKING In social, we spread links to our websites and our offerings. We can also spread our message across the various social media platforms.
  6. 6. Step One: The Description Place your website link in your social media description. Then, if possible, place it in any short description and long description as well.
  7. 7. Step Two: Mention Authorities When you post, use and cite authorities in your niche. Twitter = @mention Google+ = +Mention Facebook = [mention]
  8. 8. Step Two: Mention Authorities Remember, with most social media, you should already be following, have in a circle or have liked that authority. By sharing authority information and people, you will become an authority as well.
  9. 9. Step Three: The Right Comments Use a WordPress plugin for website comments. Use Comments Evolved for WordPress With it, your comments on your website translate to Facebook and Google+!
  10. 10. Step Four: Link Platforms Use social media platforms to link information and posts between platforms. Most platforms have a ‘Link to post’ option. Place this in other social platforms to create more linking and traffic.
  11. 11. Step Five: Use Tagging Especially in Facebook, you can use a call to action to have your community tag their friends. You can use Twitter mentions, and Google+ tagging to do the same.
  12. 12. Step Six: Include info in images Place your link in images. Place links in header and profile images. Place links and calls to action in video.
  13. 13. Step Seven: Promote Others Twitter has #FF = Follow Friday Facebook has mentioning, with a direct ‘go like our friends here’ Google+ is less like this, but you can still mention pages. In the end, promote authority and expand.
  14. 14. What did you learn? Edit your social media account for links. Use call to actions to promote yourself. Link your information between platforms. Use a social media plugin for commenting on your blog.
  15. 15. For More Information...