Social Media Template: Social Media Branding

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In step three in Smart Idea Lane (http://smartidealane.com/social-media-template-social-media-branding) Social Media Template, the Social Media Branding aspects.

For more information, check out the Smart Idea Lane (http://smartidealane.com).

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Social Media Template: Social Media Branding

  1. 1. Social Media Template Part Three: Social Media Branding
  2. 2. It’s all about your brand Your name is not a “.COM” only Your accounts can serve different media Your social media should be for your “crowd” Same Logos Same Images Same Brand Message
  3. 3. Account Names, All the Same You want to choose similar account names...
  4. 4. Account Names, All the Same You want to choose similar account names… http://facebook.com/SmartIdeaLane http://twitter.com/SmartIdeaLn http://plus.google.com/Smartidealane
  5. 5. Account Names, All the Same TheXXX XXXOnline TheRealXXX MoreXXX YourXXX
  6. 6. Customize Your Accounts 1. Profile Pic
  7. 7. Customize Your Accounts 1. Profile Pic 2. Cover Photo
  8. 8. Customize Your Accounts 1. Profile Pic 2. Cover Photo 3. Background Photo
  9. 9. Customize Your Accounts 1. Profile Pic 2. Cover Photo 3. Background Photo 4. Descriptions
  10. 10. Customize Your Accounts 1. Profile Pic 2. Cover Photo 3. Background Photo 4. Descriptions 5. Links / Associations
  11. 11. Create icons and links Make sure that your social media platforms, RSS feeds and contact forms are all linked on your site. Create custom icons if needed Make them as visible as needed
  12. 12. Make the brand cohesive They need to be separate, but be dead on for the brand…
  13. 13. Make the brand cohesive They need to be separate, but be dead on for the brand… - Social media platforms and site use same icons, logos and colors
  14. 14. Make the brand cohesive They need to be separate, but be dead on for the brand… - Social media platforms and site use same icons, logos and colors - use same fonts (if possible), and same fonts in your images / videos
  15. 15. Make the brand cohesive They need to be separate, but be dead on for the brand… - Social media platforms and site use same icons, logos and colors - use same fonts (if possible), and same fonts in your images / videos - all small icons need to be the exact same
  16. 16. Final questions to ask... 1. How are each type of media seen in social feeds? 2. Can you keep the branding similar? 3. Do you need help? 4. Do you need to rebrand, or make new images for headers, backgrounds, etc?
  17. 17. For more information... http://smartidealane.com jamesblews@smartidealane.com

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