Who is My Target Audience and What Content do They Love

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Who is My Target Audience and What Content do They Love

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  • The right mix for your business – Every business is different and requires a different mix.
  • Who is My Target Audience and What Content do They Love

    1. 1. Michael Gray 520-548-1970 http://OnlineBizSmarts.comSocial Demographics Desirable Content Social Search
    2. 2.  Identify Your Target Audience(LeanCanvas.com) Discover where they spend their time online Create an Avatar for your target audience with name and everything you can find to identify them Begin crafting your content to feed their likes and dislikes. Communicate how your product or company fixes or helps in their greatest problem Don’t forget to consistently communicate your “Why” http://youtu.be/u4ZoJKF_VuA  People don’t buy what you do they buy why you do it.
    3. 3.  Cuts across most demographics lines Resonates universally Brings us all back to a common place or time Helps us feel, think & reflect Reminds us we are all human We never get tired of this content We always have time for it We remember it We want to SHARE it with others
    4. 4. Put these desirable content ideas your calendar and test each type of content.Follow up after with your Facebook Insights
    5. 5. Michael Gray 520-548-1970 http://OnlineBizSmarts.comhttps://www.facebook.com/OnlineBizSmarts

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