The right mix for your business – Every business is different and requires a different mix.
Who is My Target Audience and What Content do They Love
Michael Gray 520-548-1970 http://OnlineBizSmarts.comSocial Demographics Desirable Content Social Search
Identify Your Target Audience(LeanCanvas.com) Discover where they spend their time online Create an Avatar for your target audience with name and everything you can find to identify them Begin crafting your content to feed their likes and dislikes. Communicate how your product or company fixes or helps in their greatest problem Don’t forget to consistently communicate your “Why” http://youtu.be/u4ZoJKF_VuA People don’t buy what you do they buy why you do it.
Cuts across most demographics lines Resonates universally Brings us all back to a common place or time Helps us feel, think & reflect Reminds us we are all human We never get tired of this content We always have time for it We remember it We want to SHARE it with others
Put these desirable content ideas your calendar and test each type of content.Follow up after with your Facebook Insights
Michael Gray 520-548-1970 http://OnlineBizSmarts.comhttps://www.facebook.com/OnlineBizSmarts