Why you Need Good SEO• It is not enough to have a great website. After all if no one can find you what good does it do you? That is where having solid SEO comes in- both onsite and offsite SEO.• What would happen to your business if you came up on page one of Google? What would 5 or 10 more customers do for your business every month?• 97% of all searches for products and services start online, don’t you want to be found when someone is searching for your type of business?• That is where SEO can help your business. The longer you wait the more time it will take you to catch up.
Why you Need Good Local SEO• Google Changes their algorithm frequently• Advent of Google Places changed Local Search• Reviews are listed on Places page
Why You Need Strong Social Media• Social media is the new word of mouth• Businesses can live and die by reviews now• Reviews can show up on Facebook• Social media posts are now shown in results• Google + pages now shown in results• Social Media factored in to your rankings
What can you do• Make sure all of your citations are identical across social media platforms and directory sites.• Use RoboForm tool for consistency.• Monitor reviews and respond.• Use keywords in profiles where you can.• Solicit Reviews.• Encourage engagement.
How they Tie Togetherhttp://www.youtube.com/watch?v=4hAgiIXuNbs
How you can Leverage Both• Share your Blog Posts on your Social Media Platforms.• Blog posts shared on Twitter get 117% more page views than those not shared. Thats a big number.” source: Hubspot• Check your analytics for traffic sources and keywords.
How you can Leverage Both• If you are a franchise or part of a corporate chain with a local presence, have your own social media pages and Google Places listing.• Create great content and distribute throughout various Internet channels so it can get picked up and shared on many platforms.
What you Say MattersSource: http://www.business2community.com/social-media/social-media-marketing-%E2%80%93-10-inspiring-infographics-097845
Extras• Mobile search is taking over in a big way• 50% of searches on a mobile phone are for local businesses.• Google announced device specific results.
Extras• This presentation was made before the announcement of Google’s Search Plus Your World.• Search Plus Your World includes:• Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;• Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,• People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community• Read more here: Search Plus Your World• http://googleblog.blogspot.com/2012/01/search-plus-your- world.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed %3A+blogspot%2FMKuf+%28Official+Google+Blog%29
Thank You• Presentation by Angela Moore Six Degrees SEO The SMART Team: Dale Dillon Lips Christopher Porter Sherif Morgan Aaron Eden Michael Gray Angela Moore Danielle Lips, Media Asst.