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Online Biz Smarts October11, 2012SOCIAL MEDIA BUSINESSSTRATEGYPRESENTED BY DALE DILLONAND MICHAEL GRAY                    ...
WELCOME!!Thank you Kathryn Welch      and Nova Home Loans!                             2
Michael Gray and Dale Dillon          Prestigious Expert Speakers           And SMART Masterminds!   www.onlinebizSMARTs.c...
 Mission is to provide high caliber social media and online marketing training to business owners and professionals so th...
Where we distinguishourselves is that we coverthe full scope of themarketing options and tiethem together with businessstr...
Membership Join as a Member Or Attend as A Guest Membership Benefits                         6
Introductions          Name    Business Name   One phrase – My   product/service is:   _______________                 ...
How Social Are You?                      8
The 5 C’s of Social Strategy Clarification Customer Channel Communication (or  Content) Coordination                 9
Clarification                10
11
Customer Customer Focus Not Product Focus                                     12
Channel      Inbound vs      Outbound      Pull vs Push      Internet vs      Traditional                     13
Channel          SEO          Social Media          Content          Public Relations          Email Marketing          Di...
15
Communication (Content)                          16
Communication (Content)                          17
The Daily Tattle                   18
The Resume Book                  19
The Tekkie             20
The Scrapbook                21
Communication (Content) Topics Where to find content How to present content How to promote content                    ...
Coordination How do you put it all together in an integrated strategy?                                      23
Coordination               24
Michael Gray is Next!                        25
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The 5 Cs of Social Strategy

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Clarification
Customer
Channel
Communication (or Content)
Coordination

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The 5 Cs of Social Strategy

  1. 1. Online Biz Smarts October11, 2012SOCIAL MEDIA BUSINESSSTRATEGYPRESENTED BY DALE DILLONAND MICHAEL GRAY 1
  2. 2. WELCOME!!Thank you Kathryn Welch and Nova Home Loans! 2
  3. 3. Michael Gray and Dale Dillon Prestigious Expert Speakers And SMART Masterminds! www.onlinebizSMARTs.com 3
  4. 4.  Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. 4
  5. 5. Where we distinguishourselves is that we coverthe full scope of themarketing options and tiethem together with businessstrategy. 5
  6. 6. Membership Join as a Member Or Attend as A Guest Membership Benefits 6
  7. 7. Introductions Name Business Name One phrase – My product/service is: _______________ 7
  8. 8. How Social Are You? 8
  9. 9. The 5 C’s of Social Strategy Clarification Customer Channel Communication (or Content) Coordination 9
  10. 10. Clarification 10
  11. 11. 11
  12. 12. Customer Customer Focus Not Product Focus 12
  13. 13. Channel Inbound vs Outbound Pull vs Push Internet vs Traditional 13
  14. 14. Channel SEO Social Media Content Public Relations Email Marketing Display Advertising and PPC 14
  15. 15. 15
  16. 16. Communication (Content) 16
  17. 17. Communication (Content) 17
  18. 18. The Daily Tattle 18
  19. 19. The Resume Book 19
  20. 20. The Tekkie 20
  21. 21. The Scrapbook 21
  22. 22. Communication (Content) Topics Where to find content How to present content How to promote content 22
  23. 23. Coordination How do you put it all together in an integrated strategy? 23
  24. 24. Coordination 24
  25. 25. Michael Gray is Next! 25

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