Storming The Gates with LinkedIn
Does Social Media Really Work?
Old School Selling 1.0
Social Selling 2.0
82% of Your Prospects are on Social Media
73% of Sales People who use Social Media are outperforming those who
aren’t. Same result for Business Owners
Everybody is on Facebook, so shouldn’t I
focus all my efforts there?
2 New People Join LI Every Second
Average Household Income $109,000
People have 2 times more confidence in
info found in LI
277% more effective for Lead Generation
STILL WANT TO FOCUS
SOLELY ON FACEBOOK???
I already have a LinkedIn Account setup so
tell me the secret to getting more leads.
NOT SO FAST!!!
Get Your Profile Right First!
A Compelling Headline
120 Characters What you do – not your title.
Job Title and Description
1000 Characters – include descriptive
paragraph and bullet list
Include Keywords in Work
Experience, Past Work and Skills
Reader centered, not self centered
Profile Cheat Sheet
•Professional Headline 120 Characters
•Job Title and Descriptions – 1000 Characters
•Summary – 2000 Characters – Describe all the products you offer
•Interests – 1000 Characters
I get connection requests from people that I don’t know. Should I
Should I connect with everyone that shows in the “People I May Know”?
I have my privacy settings set to only allow invitations from people who
know my email address? Is that the setting I should use?
Tagging Potential Leads
People Who Viewed Your Profile
Event and Contact Follow Up
Review Profile for Common LinkedIn
Contacts for Introductions
Search Google and Other Social Media Sites
Like, Comment and Share Their Content
Find Common Ground
Request Introduction from one of your connections
NEVER use the default LI invitation
WIIFM – What’s In It For Me – Why would they want to
connect with you
At last, with all these connections
I’m finally ready to start selling.
Add Value with no strings or underlying sales
Take it Offline
Earn the right to offer your products/services
Storming The Gates